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Apple Hires Indie Studio A24 to Produce Films

The problem with a lot of this content acquisition is that they seem to be looking for outright exclusives that will never see a proper release.
The services industry is already at the point where all this is working against the consumer. There's a point at which you may as well give up on new stuff entirely and just work through the classics. Especially with movies.
 
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ryanwarsaw said:
Why buy the cow if they can get the milk cheap? Apple has been rumored to acquire this studio for awhile. Seems they decided doing it this way was better. I am sure they put more thought into the how's and when's and why's than we have.
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Have they? They don't seem to have given any thought to the future of the Mac line or MacOS... so...
 
ryanwarsaw said:
No sarcasm at all. I can see the day coming that they make more revenue from films than Macs. Movies have much wider appeal.
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I can also see the day the Mac no longer exists.
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ryanwarsaw said:
What percentage of people watch movies vs. what percentage of the world owns Macs?
[doublepost=1542320528][/doublepost]I think this could be bigger than some people think. Apple isn't toying around anymore.
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Well A24 apparently has deals with other companies, so it’s not like Apple is getting something the others don’t have. Plus will Apple enforce its “family friendly” mandate? Many of the films cited are PG-13 or R.

I don’t see this as a good thing. I see a company continuing to lose its way. iPhone sales are flattening out and will likely start to decline somewhat as people keep devices longer. Mac sales are down...and prices are up. I’m so sick of reading posts about the Mac Pro. I guarantee it’s going to massively disappoint the majority of people waiting with bated breath.

It’s obvious that Apple’s heart, Cook’s heart really, isn’t in the Mac and hasn’t been for years. Apple is doing the bare minimum where the Mac is concerned until they can build out iOS with enough features and functionality to make it a viable desktop OS. Then bye-bye Mac.

Instead of doubling down on HARDWARE (after all, they’re a hardware company!), they’ve started to throw you-know-what against the wall. We’ll see if any of this original content sticks.
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cb3 said:
Please buy Star Trek and reboot properly. I can dream ...
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Please no. I keep hoping the Star Trek folks will finally find the courage to make a gritty Trek, something approaching the quality of BSG season 2. An Apple “family-friendly” Trek is my nightmare! Ha.

I’ll give it to Bezos. He did us sci-fi fans a real solid by rescuing The Expanse. Liberating it really. I can’t wait to see what they do with season 4 now that it’s no longer on Syfy.
 
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AngerDanger said:
Why not just get the fine folk at A24 to?

View attachment 804415


Looking forward to this; the bolded are films I genuinely enjoyed.
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Problem is once they are under the Apple brand they won't be allowed to be "controversial". No swearing, violence, scenes of a sexual nature, alternative political views, overtly religious opinions etc, etc.

No; Apple will protect us like children...
 
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Outside of Black Phillip from The Witch, couldn’t say A24 have released anything I enjoyed.

I do agree with the one poster who said Apple will increase product prices to pay for these films, which makes me want to continue buying older Apple product at a discount or not at all.
 
ryanwarsaw said:
Of course because these movies aren't going to be money makers. One day AAPL will make much larger profits on movies than Macs.
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Cherish that day - if it coincides with Netflix making more appealing MacOS computers.
 
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I don't see how this will help them very much. A24, Netflix, HBO, all produce mature content. Apple won't scratch the surface if everything they attempt is PG13, etc. As is most of the cases with Apple and Entertainment, it remains to be seen if they have any chops for it.
 
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Joniz said:
Okay, I’ll agree. Macs have never had very wide appeal.
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Avge movies are the lower hanging fruit compared to excellent Macs and the more lamenting there, the more impossible it becomes to recover (= self-fulfilling prophecy)
One day they will defend themselves making self-steering potatoes
 
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robbyx said:
...
Please no. I keep hoping the Star Trek folks will finally find the courage to make a gritty Trek, something approaching the quality of BSG season 2. An Apple “family-friendly” Trek is my nightmare! Ha.

I’ll give it to Bezos. He did us sci-fi fans a real solid by rescuing The Expanse. Liberating it really. I can’t wait to see what they do with season 4 now that it’s no longer on Syfy. ...
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Loved, still love, BSG! I see your point. On the flip side you can be family friendly and explore great Science Fiction concepts. ST: TOS did that well so did TNG. Its all about great stories!
 
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Appurushido said:
IMHO A24's best movie is Hereditary!
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That was the movie I was thinking about when I read this news item. Not sure how Apple's kind of squeaky-clean, artisinal vanilla corporate image will jibe with edgy movies like this but interested to find out.

Rogifan said:
I’m still trying to wrap my head around Apple becoming Sony.
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That's an interesting comparison. Sony kind of went nuts when they bought CBS and Columbia Pictures in two-year period in the late '80s though, and this isn't quite on that scale, at least not yet...

People questioning the logic of this, take another look at the fact that while Apple's hardware sales have stalled or declined lately for many reasons, "services" have been a bright spot. That includes iTunes, and by moving themselves upstream they capture more of the dollars we all spend on media consumption through their devices. They certainly have the money to bankroll movies, TV and other content on whatever scale they choose -- and by farming out the creative and production end of things to an established and well-regarded player like A24 (and others to come, we can be sure) they essentially get to set up as a boutique movie studio and in-home distributor. Makes sense to me, anyway.
 
kazmac said:
I do agree with the one poster who said Apple will increase product prices to pay for these films, which makes me want to continue buying older Apple product at a discount or not at all.
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LOL, It's not like Apple goes "whelp, we spent X amount financing content production, so we have to raise the price of Macs and iOS devices by the same amount". This isn't Dave's Computer Company running out of a garage, this is a (nearly) one trillion dollar company.

And if, as one would suspect, said Apple content is distributed solely through Apple's own devices, that just drives hardware sales if the content is compelling enough to enough buyers. Either way, we're talking incredibly tiny amounts of money to a company operating at Apple's scale.
 
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This truly is the first of Apple's media deals that I genuinely feel is in the right direction.
 
ryanwarsaw said:
Can't you find a Mac themed thread to whine in? This is about a deal with a movie studio.
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The big picture: you fail to see it.

Also, the site is called 'MacRumors'. You've been on here for 11 years and you also failed to see that as well.
 
“Services” are a new, and fast-growing, area of revenues, which offset the costs of making new devices, so I think your analysis is faulty. Apple movies would initially be like Amazon Prime. Pay your ten bucks a month, get music and films all year round. If it increases the frequent visitors to iTunes, that’s basically going to increase sales of everything. If you haven’t noticed, iTunes has gotten kind of ratty over the years.
 
Pretty good news I'd say. I've been really surprised by the quality of A24 films over the last few years. Not all are amazing, but overall I've been pretty impressed by the content. I'll give a movie a shot that I wouldn't otherwise if A24 is behind it.

This is good news.
 
ryanwarsaw said:
No sarcasm at all. I can see the day coming that they make more revenue from films than Macs. Movies have much wider appeal.
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If Apple is going to focus more attention on making tv shows and watches than actually making computers, then they should just sell an unlocked Mac OS that can be installed on any machine.
If they're not going to make actual hardware, theres no reason to not sell the OS by itself.
Otherwise, what will we use as a desktop in the future when Tim Kook has completely abandoned the computer customer base?
 
Greymacuser said:
If Apple is going to focus more attention on making tv shows and watches than actually making computers, then they should just sell an unlocked Mac OS that can be installed on any machine.
If they're not going to make actual hardware, theres no reason to not sell the OS by itself.
Otherwise, what will we use as a desktop in the future when Tim Kook has completely abandoned the computer customer base?
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They have the resources to do both. I believe he has done an admirable enough job at his post for people to spell his name right. They just updated the Mac line up. Now they can focus on other things for the moment.
 
ryanwarsaw said:
They have the resources to do both. I believe he has done an admirable enough job at his post for people to spell his name right. They just updated the Mac line up. Now they can focus on other things for the moment.
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Updated it with sub-par parts (poor thermal management, weak as heck graphics cards and still no upgradability/expandability in a soldered in chasy) at a grossly inflated price.
I'm sorry but I can't cheer for this guy. He may be making the comapny a lot of money, but at the expense of their core customers that supported the company for decades when times were thin for Apple.
 
imageWIS said:
The big picture: you fail to see it.

Also, the site is called 'MacRumors'. You've been on here for 11 years and you also failed to see that as well.
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The Mac receives an amount of attention proportionate to the degree of importance it plays in Apple’s long term product strategy, as do other products such as the Apple Watch (including watch bands).

It’s the ones who stubbornly continue to think that the Mac somehow represents the future of computing at Apple who fail to see the big picture.
 
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