Apple Hires New Vice President of Worldwide Corporate Communications

[yaxomoxay]

But .. he's so right.

We've ALL heard Apple chime this over and over and over again multiple times for years. You cannot ignore that and say he's 'wrong' regardless of your experience - Apple has been doing that exactly. It's probably why so many people that detest Apple call us Apple users, fans "sheep" or "sheeple" - and it's annoying.

Fresh sent of worldwide corporate communications is indeed needed.

And that’s why those who criticize this aren’t millionaires like this lady. Any admission of fault, or any perceived admission of fault, or any admission that an underdeveloped product is released might potentially cost the company billions.

 

[IllinoisCorn]

And that’s why those who criticize this aren’t millionaires like this lady. Any admission of fault, or any perceived admission of fault, or any admission that an underdeveloped product is released might potentially cost the company billions.

@yaxomoxay gets it.

PEOPLE.

Apple has some of the smartest business people in the world. Historically even. They are very good at business. Much better than Mac Rumors commenters.

@DeepIn2U said "Fresh set of worldwide communications is indeed needed."

No, it is not. Apple's fiscal second quarter was amazing. Apple is not changing anything. There is no need to inspect and shake the Golden Goose when it is not broken.

 

[7493920]

And that’s why those who criticize this aren’t millionaires like this lady. Any admission of fault, or any perceived admission of fault, or any admission that an underdeveloped product is released might potentially cost the company billions.

unless you are Scott Forstall.

 

[OGD114]

Ahem ... this is worldwide corporate communications, not product nor design nor support.

Yeah, I think people forgot or aren't aware that a ton of effort goes into crafting comms for investor relations and non-marketing initiatives.

 

[Emanuel Rodriguez]

Yeah, I think people forgot or aren't aware that a ton of effort goes into crafting comms for investor relations and non-marketing initiatives.

Yep, and nobody does communication better than Cisco. If she worked there, she'd be a great for this this position just about anywhere.

Although, I'm probably biased.

 

[Black Belt]

More corporate speak? Will she run it up the flag pole, reach out to people and circle back later?

 

[Mr Lizard]

Unrelated, but this reminded me of the trademark kerfuffle between Cisco and Apple over the iPhone name back in 2007.

 

[ericwn]

This is a new Low for Apple.

What a great in depth analysis, thanks for sharing. Must have taken you a long time.

 

[ericwn]

She’s about to get RICH!

Yeah she likely lived in poverty so far.

 

[ericwn]

another aapl vp - another millionaire

Envy much?

 

[McScooby]

First item on her todo agenda: ignore all awkward requests for information coming from The Register, keeping up that long-standing tradition.

Nah, El Reg are on a block list!

 

[DeepIn2U]

@yaxomoxay gets it.

PEOPLE.

Apple has some of the smartest business people in the world. Historically even. They are very good at business. Much better than Mac Rumors commenters.

@DeepIn2U said "Fresh set of worldwide communications is indeed needed."

No, it is not. Apple's fiscal second quarter was amazing. Apple is not changing anything. There is no need to inspect and shake the Golden Goose when it is not broken.

Having a great quarter doesn’t necessarily mean corporate communications leader isn’t needed.

 

[IllinoisCorn]

Having a great quarter doesn’t necessarily mean corporate communications leader isn’t needed.

I suppose it's fair to say there's always room for improvement, but that is not the comment I responded to.

The comment I responded to stated something to the effect of Apple needing to overhaul its messaging strategy.

Also, Apple has more than a "great quarter" recently. They make money hand over fist. You don't make that kind of money if you "need a messaging overhaul."

You need a messaging overhaul if you're in trouble.

 

[oldoneeye]

Envy much?

you must have taken a while to "craft" this .....

 

[ericwn]

you must have taken a while to "craft" this .....

Took a hell of time to research as the post I quoted was so rich.