Apple will try and make the most environmentally friendly version of products that consumers demand, is the way I look at it.
If consumers demand products that are incredibly bad for the environment, Apple will try and make the most environmentally friendly version of that product even if what they make is still bad for the environment.
The most environmentally friendly product Apple could make is no product. But then Apple wouldn’t exist, and consumers would simply buy what they wanted/needed from another company, so the environmental impact would still occur.
Out of interest, which company do people think makes the most environmentally friendly phone, and why?
And based on data, which phones actually last the longest?