First, I find it very disturbing that one could consider "LGBT, racial, civil rights & women's issues" as "pet SJW issues."What I expect is for SJW Cook to put his money where his mouth is and stand behind what he says. If he's going to see fit to lecture me on his pet sjw issues then he damn sure better do the same elsewhere. He likes to lecture people on LGBT, racial, civil rights & women's issues but that political bluster goes out the window when it affects his bottom line.
As the CEO of a publicly traded company, you'd expect Cook to keep an eye on its bottom line, regardless of the country.
With that said, he can't ignore that the US and Saudi Arabia are very different countries, and the latter doesn't really have the freedom of expression and democracy that we enjoy in the Western world.