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Discussion in 'Apple, Inc and Tech Industry' started by Goona, Jun 30, 2009.
I think it's probably most telling of the effectiveness of Apple's marketing these days as they aren't the hype-buzz machine. They just announce, and let the pres/pundits/bogs froth at the mouth.
I posit that Apple does no hyping.
Not really about Apple being the hype machine. Just the general hysteria about everything they do, even if it seems small. But it can come back to bite them, for example a few users on the net having problems with a product and some people start saying the product needs to be recalled, WTF.
It works both ways given expectations.
I don't think anybody would deny Apple, probably an attitude infused by Jobs at the beginning, isn't short of hyperbole. He's uttered the most, but not all. But hyperbole is not hype. The 'hype' itself has indeed been the media.
And you are right, it can, and does bite Apple. Apple starts the ball rolling, they take it, turn it into a globe, and wheel it back around and wonder why their disappointed.
What I find interesting is that more often thatn not, the hype has been deserving in the mid-run
Another item I find interesting is that Apple has always had a penchant for hyperbole. It's only recently since Apple began 'winning' that there is such foaming at the mouth.
What are you talking about?? What are you trying to prove here??
All the "hype" is entirely user-driven.
The "general hysteria about everything they do" exists because of what Apple has rolled out since around 2001. Apple simply makes great products, so much so that they make the rest of the industry look comatose.
The second half of your post makes no sense.
I'll go with that. Apple doesn't do much of anything, really. They have the WWDC, they do the TV spots, and then they do press releases (which somehow, magically, seem to grab most of the attention).