Apple in movies

Discussion in 'Community Discussion' started by Happybunny, Jun 21, 2012.

  1. Happybunny, Jun 21, 2012
    Last edited: Jun 21, 2012

    Happybunny macrumors 68000

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    #1
    I remember a time when in every movie you would see the hero use a Mac.

    Does Apple not care about product placement any more?
     
  2. macbook pro i5 macrumors 65816

    macbook pro i5

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    #2
    I saw a MacBook air used in the sorceress's apprentice,but does it really matter?:confused:
     
  3. Orange Furball macrumors 65816

    Orange Furball

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    Scranton, PA, USA
    #3
    Why do some shows cover up the apple logo? It's free advertisement. Not sure why they would want it covered.

    Anyway, Apple doesn't need much product placement anymore. Now with the Mac at least. In almost every TV show I watch there is an iPhone. You can tell what Apple cares about now :(
     
  4. brentmore macrumors 6502

    brentmore

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    #4
    If anything, I'm seeing more and more product placement in movies and especially TV shows. Take a look at any popular TV series - chances are the laptop's a Mac.
     
  5. Peace macrumors Core

    Peace

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    #5
    Unless Apple is advertising in a movie by way of product placement it is illegal to show the Apple logo. This is why they cover the logo.

    Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement.
     
  6. 3bs macrumors 603

    3bs

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    #6
    Yeah I always see Macs with a different logo and even no laptop name under thee screen
     
  7. iJohnHenry macrumors P6

    iJohnHenry

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    #7
    Thanks. :)

    I always thought it was because Apple was too cheap to come-up with the dough to show it. :rolleyes:

    I might be tempted to show "an banana". :p
     
  8. tekno macrumors 6502a

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    Oct 15, 2011
    #8
    Not strictly true - there's also artistic licence. For example, if there was a drama about a computer geek, the producers could show the Apple logo as much as they saw necessary (so long as its not paid for by Apple) if it was important for the story. Apple (along with most other companies) are part of popular culture so their own rules on the use of their logo isn't always fully enforceable.
     
  9. R94N macrumors 68020

    R94N

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    #9
    On quite a few print advertisements in magazines I have seen iMacs used but with the Apple logo removed. You can easily tell it is an iMac though.
     
  10. nec207 macrumors 6502

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    Mar 21, 2011
    #10
    Why would Apple take them to court over this it is free advertising.

    I don't understand.
     
  11. ericdubya, Jun 22, 2012
    Last edited: Jun 22, 2012

    ericdubya macrumors newbie

    Joined:
    May 2, 2012
    #11
    That's why they use pear computers on iCarly (Victorious as well).

    [​IMG]

    Lets not forget the iPear computer too.

    [​IMG]


    and of course, the pearPad

    [​IMG]
     
  12. 'Bmac macrumors regular

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    #12
    I'm pretty sure that Carrie Bradshaw uses an Apple macbook in Sex in the City series.
     
  13. ejb190 macrumors 65816

    ejb190

    #13
    I saw a thread or article about this a while back. (No time to go back and find it now - gotta get to work.) If I remember correctly, it said that Apple does not pay for product placement, but may furnish equipment if asked.

    The covering/altering of the logo may be due to contractual obligations of the studio for product placement to another computer maker or internal policy as opposed to demands of Apple.
     
  14. MacDawg macrumors P6

    MacDawg

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    #14
    I still see Macs everywhere in the media
    I haven't noticed any decline
     
  15. larryloo macrumors newbie

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    Jun 23, 2012
    #15
    You're right. But the show may have had a product placement deal with Apple.
     
  16. 3bs macrumors 603

    3bs

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    #16
    Except it was upside down back then :p
     
  17. malman89 macrumors 68000

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    Michigan
    #17
    They're fairly common. Not around as much as you'd like? Too bad. TV/movies have no incentive to not cover up the logo unless they're getting paid advertising for the placement, so why bother giving Apple free advertising?

    This topic comes up about every 2-4 weeks. Same results.
     
  18. mrsir2009 macrumors 604

    mrsir2009

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    Melbourne, Australia
    #18
    Why bother covering the logo? More effort.
     
  19. Beasty34 macrumors member

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    Nottingham, UK.
    #19
    I remember watching 'I love you man" in which every character had a white iPhone 3G.
     
  20. ReanimationN macrumors 6502a

    ReanimationN

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    #20
    Go watch Mission Impossible 4- there's enough Apple product placement to last you a long, long time.
     
  21. rasmusonline macrumors regular

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    Ryanair's planes.
    #21
    The question is of no importance.

    These days, Apple is mainstream at an all time high and I start to dislike Apple, seriously.

    Sure, most of their products are still or even more awesome, but the people who work for Apple and supposed to service me.... beurk!!! No sign of goodwill!
     
  22. Jaffa Cake macrumors Core

    Jaffa Cake

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    #22
    The Apple was clearly shown, save for from one episode where it was covered up. By curious coincidence, a plot line of that particular episode was said PowerBook breaking. :p
     
  23. MonkeySee.... macrumors 68040

    MonkeySee....

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    #23

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