Apple In-store Repair Priority Demoted for iPhone Repair

Discussion in 'Apple, Inc and Tech Industry' started by saveaplfromaplretail, Nov 25, 2018.

  1. saveaplfromaplretail macrumors newbie

    saveaplfromaplretail

    Joined:
    Feb 4, 2018
    #1
    If you’ve taken a Mac desktop or even portable into an Apple Store recently for repair you may have noticed that the TAT (turn around time) for getting your repaired system back has increased dramatically. There are several reasons for this:

    • In-store iPhone repair is PRIORITY ONE as dictated by Apple Corporate - Cracked displays, battery replacements, and the ever increasing number of Apple Quality Programs (AKA Repair Extension Programs) for the now ubiquitous iPhone have literally pushed aside repair space, people resources, and time to do Mac repairs with common TAT’s even for the most simple Mac repairs or software repairs pushed out to a week to 10 and even 15 days. In some cases even with the time and people resources available to do Mac repairs the simple issue of safe electrostatic-safe space to perform the repairs has been consumed by a line of very recently in-store trained people working within a tightly controlled and timed protocol to turn out as many replaced displays and battery replacements as humanly possible. The view from many an Apple Store ‘Repair Room’ (formerly ‘Genius Room’ or ‘GR’) could, on first glance, be construed as a back-room sweatshop. There simply is no bandwidth or space to do the lesser imparitive Mac repairs.
    • Fully Certified In-Store Genius Technicians Don’t Last Long - They take longer to train requiring a more experienced higher skill set individual to begin with and, even having abandoned professional off-site training programs for lesser skilled in-store training these ‘Pro Level’ and using the word ‘technicians’ very loosely don’t hang around long once they realize that technically they are at maximum promotion inside the Apple Retail Environment.
    • Every Mac Repair possible should be sent away - Already there is a dictate that every portable unit be sent to the Repair Center (depot) for repair. This now even can include the Mac Pro tower system and very likely will include the new Mac Mini as well as the upcoming Mac Pro. The trend will be going forward to design the desktop systems to smaller and more integrated form factors so they too can be boxed up and sent away. This is an official guiding principle in all future Mac platform designs as has been the case to eliminate ports and buttons in devices, power indicators, and the already stated intent to move the Mac OS progressively and slowly as much as possible into the same ‘walled garden’ software framework as iOS already is.
    This IS the future of the Mac platform: not so much to be discontinued but certainly diminished in status with respect to on-site local repair, expertise, and software openness. It’s a harsh pragmatic decision to put Apple Store resources where the bulk of Apple’s revenue flows from: the iPhone with all other device offerings subjugated to it as peripheral.
     

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