Apple in Talks With Insurance Companies Over HealthKit Partnership

Discussion in ' News Discussion' started by MacRumors, Aug 21, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    In addition to seeking partnerships with several different hospitals and health institutions for its HealthKit initiative, Apple is also speaking with major U.S. insurance companies like UnitedHealth and Humana.

    In a report on rising medical costs and partnerships between insurance providers, corporate employers, and fitness device makers, Bloomberg suggests that Apple has spoken with insurance companies about HealthKit, but no specifics on the conversation were provided.

    The focus of the piece, highlighting the insurance perks that companies can offer to employees with healthy habits, implies that Apple may be exploring partnerships that would possibly allow its collected data to be shared with insurance companies and other medical providers.
    An example of a partnership between a fitness company, an insurance provider, and a corporation is the agreement between Fitbit and oil company BP. As explained by Bloomberg, BP gave employees the option to wear a Fitbit fitness tracking device to earn points resulting in cheaper health insurance.

    Apple's Health app​
    It is unclear if Apple is in talks about similar programs, but the company has been exploring many different options for its HealthKit initiative. First introduced during WWDC, HealthKit is a set of APIs designed to be incorporated into apps and hardware devices, collecting and aggregating a wealth of health and fitness data into one convenient location.

    HealthKit pairs with the newly introduced Health app, which provides an interface for users to view all of this health data. Apple has already announced several partners it is working with on HealthKit, including Nike, the Mayo Clinic, and Epic Systems, a company that deals with electronic health records.

    A recent report from Reuters has also suggested Apple is in talks with multiple health providers at Mount Sinai, Cleveland Clinic, Johns Hopkins, and Allscripts, with the company pushing HealthKit and its Health app as an all-in-one patient data resource for medical professionals.

    The Health app, built into iOS 8, will be available to the general public as of next month, and the first fitness and health apps and devices will likely introduce support for HealthKit shortly after iOS 8 debuts. The Health app is also said to be heavily tied to Apple's own upcoming wearable, which may measure several different health-related metrics including fitness levels and sleep quality.

    Article Link: Apple in Talks With Insurance Companies Over HealthKit Partnership
  2. studio¹³¹ macrumors 6502


    Jul 31, 2009
    "We see you're getting fatter. Your rates just went up..."
  3. sputnikv macrumors 6502


    Oct 3, 2009
    Being rewarded in the form of cheaper insurance for being active is great. I'm all for it despite the creepy factor of having such personal information pushed to insurance companies. As long as one can opt in or out, I don't see a problem.
  4. Schizoid macrumors 6502a


    May 29, 2008
  5. farewelwilliams macrumors 65816

    Jun 18, 2014
    Or, create your own health insurance plan! I think many hate their insurance providers right now.
  6. Technarchy macrumors 603


    May 21, 2012
    Until they want to use your phone data to pursue subjugation to weasel out of paying for a claim.
  7. The Mercurian macrumors 65816

    Mar 17, 2012
    Major dislike. Are oyu paying attention Apple employees - a move like this would stop me from buying an i Watch
  8. lolkthxbai macrumors 65816


    May 7, 2011
    But why? Not that you're wrong but at least tell us why lol
  9. matrix07 macrumors 68040


    Jun 24, 2010
    You don't like cheaper insurance?
  10. CrazyForApple macrumors 6502a


    Dec 31, 2012
    Buffalo, NY
    Sounds interesting but hopefully they will support mine
  11. CrAkD macrumors 68040


    Feb 15, 2010
    Boston, MA
    Let's be real. If this turned into price breaks for people that's great but you know they are going to use it to charge people MORE for insurance 5% of people will get discounts 95% will price hikes cause their unhealthy. OPT OUT!
  12. Mtmspa macrumors 6502a

    May 13, 2013
    Are you a fat smoker that drinks too much?:D
  13. Menel macrumors 603


    Aug 4, 2011
    If they get too buddy buddy... you may want to...

    It may be necessary to prove good health, so you can earn a $900 discount on your health insurance premiums.

    Don't report your healthy metrics, normal price... which continuously climbs.
  14. yaxomoxay macrumors 68000


    Mar 3, 2010
    they don't make insurance cheaper, they create fake discounts.
    They punish those who don't follow the rules that THEY set up. And they use any possible excuse not to pay when they should.
    I eat a french fry, I have an unrelated heart attack... and they can avoid to pay for my cures.

    It's very dangerous and intrusive.

    and mind you. In 2009 a major insurance company wanted $900 a week (A WEEK!!!) because of a pre-existing condition. That's their mind-set, the last thing you want is for them to know what you do, because whatever you do, it won't be 100% healthy.
  15. bushido Suspended


    Mar 26, 2008
    "sorry we see that you havent worked out using the health app 2 years ago on a monday. therefore we regret to tell you that we cannot cover your bill"

    greaaaat things to come. oh well i am not an us citizen so health insurance is all good
  16. HobeSoundDarryl, Aug 21, 2014
    Last edited: Aug 21, 2014

    HobeSoundDarryl macrumors 603


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    I've said it before. To me, this supports the concept of another subsidy play, this time getting others like Insurance companies to chip in on the price Apple wants for this iWatch so that our out-of-pocket price can be lower. Much like iPhone, it allows Apple to get it's full price & margin for iWatch while being able to offer us consumers a cheaper-than expected price.

    Why would Apple be interested? iPhone is their best selling, most profitable product. They initially tried getting buyers to pay the full price and ran into a falloff in demand. Then, they switched to the subsidy model and the rest is history.

    If I'm them, I want to replicate that "innovation" wherever I can. Where else could I get companies like AT&T, Verizon, etc that might chip in on the price I want for a new product (like iWatch)? One place is very obvious if you watch much television. I bet you can't watch even 3 hours of television without seeing some health-oriented commercial where something tangible is being offered for as little as free* (diabetes testing, various kinds of monitors, and on and on- sound familiar?). Now what makes that stuff free*? Someone else pays for it. Who? Insurance companies and medicare.

    I wonder if Apple has found a way to bundle up some of that in this iWatch concept so that Insurance companies and Medicare will subsidize the iWatch? Then, like iPhone, it might be available for as little as free* or seemingly cheap because much-to-all of it's retail price is paid for by Insurance companies or Medicare.

    I've posted the concept before and it's generally shot down. But here's Apple trying to strike deals with Insurance companies that probably involve sharing of data. That has negative to very negative connotations. So what's their angle? Why would Apple be doing this? Then, just follow the breadcrumbs.
  17. BJMRamage macrumors 68020


    Oct 2, 2007
    that seems like the plan now-a-days.

    now that healthcare (in US) cannot deny a person, they have a higher rate...if you are healthy they give you a reduction. this way you aren't penalizing the unhealthy or the strain on the are actually penalizing Everyone UNLESS they are healthy and can prove it.

    This happened within the past 6 years with CC companies. they used to put harsher Percentage rates on those that didn't pay. but congress said that was picking on those that didn't pay. so the CC companies jacked up interest rates all around and if you were a good consumer who paid, you can call and get a lower rate but not always the case. so instead of making those that screwed up pay more, you have everyone pay more.
  18. keysofanxiety macrumors 604


    Nov 23, 2011
    Not often I say this, but thank goodness for the NHS in the UK.
  19. bushido Suspended


    Mar 26, 2008
    preach it. i had to spent a few days at the hospital a while ago and i got 25€ for every day i had to spent in the hospital bed. paying for health? never heard of such a thing over here ;)
  20. BJMRamage macrumors 68020


    Oct 2, 2007
    add this into the Passbook or possible NFC and they say, right before you had that heart attack, you had a triple espresso at grabbed fries and a whole pizza, Large soda but your "where are my friends" app said you were alone, as did your twitter/facebook status. I am sorry, but this was self-inflicted myocardial infraction.
  21. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    Yeah, like we are going to see one dime of that 30% :rolleyes: Insurance companies are experts at not paying for things. If I were Apple I'd stay far away from health insurance companies. They are anti-consumer by their very nature.
  22. yaxomoxay macrumors 68000


    Mar 3, 2010
    This is the story of Mr. iWatch. He was a nice guy, blue eyes, and led a beautiful, yet average family life.
    His parents, his wife, and his children were very proud of him. His boss found him one of the few trustworthy people he had ever met.
    Mr. iWatch was always smiling, and always training, monitoring his health status, health habits and his calorie intake thanks to his smart-wristphone. He trained five days a week, and was fit and muscolar. He went on training for his entire adult life.
    But he held a dark secret. He missed training on September 19th, 2015. It was his HIIT day, and for once he wasn't in the mood. He just relaxed, had a coffee with sugar and, for once, a cookie.
    Unfortunately, Mr. iWatch died on February 28th, 2045 of heart attack.

    Everyone in town was present at his funeral, and the euology was a true celebration of Mr. iWatch's life. Everyone who knew him cried and remembered.
    All, except one, Mr. InsHealth, a thin individual with excavated eyes. According to his company records, Mr. iWatch did not respect the "lead a healthy lifestile" clause of his contract. Mr. iWatch missed a training day, the data-mining report was clear.
    There, at the local church, with a grin, Mr. InsHealth thought the most pleasant thought of the day, "Mr. iWatch led a healthy lifestile, minus one day."


    it's truly the only thing I miss about living in Europe.
    I had to pay about $15.000 for my son's birth, $2500 for three hours at the ER, and $150 each time I go to the doctor. And I have government insurance.
  23. bushido Suspended


    Mar 26, 2008
    holy how does anyone still have babies lol. we used to have to spent 10€ to see a doctor over here but they eventually even dropped that
  24. Mtmspa macrumors 6502a

    May 13, 2013
    I get a $500 discount for a 2 minute check at work and a online health/habits survey. If I got a $1000 discount, I would consider this. I think that this could really help motivate people. Imagine it tracking your activity and adding a $$ amount to exercise? Don't feel like getting up to go walk today? Your phone reminds you that the walk saves you $.xx.

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