Apple In USA Today

Discussion in 'Apple, Inc and Tech Industry' started by Dane D., Mar 9, 2007.

  1. Dane D. macrumors 6502a

    Apr 16, 2004
    Don't have a link, read this in USAToday, Friday, Mar 9 issue, Business section. For anybody that is in business, Apple's marketing is top notch. As a advertising person I enjoyed the positive read and many lessons can be learned from what they do. Please check it out. Would love to be a fly on the wall in Redmond this morning.:D
  2. sturigdson macrumors regular

    Apr 3, 2006
    Why is Apple's marketing so spectacularly revered? Here's the answer:

    Because they don't have to pay for it. They generate enough frothing excitement [and controversy] in certain sectors of the industry they target [the cell phone market] that they actually make the news do their heavy lifting.

    It's great marketing when you can get all that exposure without paying for any of it. It also is something that can be nearly impossible for other companies to emulate. Crazy stuff.

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