Apple Inc.

jspear

macrumors newbie
Original poster
Dec 10, 2009
2
0
I am do a college marketing paper and I have chosen to do the paper on Apple Corporation. The problem is that it is a marketing channels paper and I need information on the distribution and channels of Apple and I have no idea where to get started. Any help would be appreciated.
 

mkrishnan

Moderator emeritus
Jan 9, 2004
29,777
12
Grand Rapids, MI, USA
Distribution and channels is pretty broad, but if it falls into what you mean by that, you might start with Apple's emphasis in the past decade on developing its own store system and the approach it takes to using stores as marketing tools. There's been a ton written on this, noting how for instance Apple's stores have excellent same store, year-over-year performance, how they have among the best revenue per ft^2 of any retail store, how the approach has helped them become more iconic, etc.
 
Comment

jspear

macrumors newbie
Original poster
Dec 10, 2009
2
0
Apple Inc.

Thanks for the help....I called the corporate headquarters but they said that since '98 they don't participate in research or studies or school projects which i find odd.

Thanks for the ideas about the distribution and developing their own stores. The reason that this project is so difficult is because Apple prefers to be so secretive with all of their information.
 
Comment

Similar threads

Register on MacRumors! This sidebar will go away, and you'll see fewer ads.