Cue the comments where Macrumors readers are shocked to learn that Value Added Taxes are a thing.It has nothing to do with interest rates. The US Homepod Mini costs $99 which is £80. So Apple charging £99 is way more than people pay in the USA.
Cue the comments where Macrumors readers are shocked to learn that Value Added Taxes are a thing.It has nothing to do with interest rates. The US Homepod Mini costs $99 which is £80. So Apple charging £99 is way more than people pay in the USA.
Completely agree, I’m not sure my next computer will be a Mac, it’s not like we can buy a base model and later upgrade RAM and storage anymore. I’ve used macs since upgrading from an Amiga and don’t want to switch but can’t afford £1.5K for a computer or £600 for a pair of speakers.I know, I know. Exchange rates, inflation and so on and so forth.
Apple -- but not just Apple -- has been pushing up its prices across the board quite a lot lately. The thing is, I don't really care why Apple needs to increase prices to keep its profit margin steady because my income, and the income of many other people, does not magically increase with inflation and exchange rates.
I love my Apple stuff and I'll keep using what I have for as long as it lasts, but if this trend keeps up I will be looking to move to a cheaper Android phone and a Windows computer eventually. It may not be just as smooth but it's good enough for my use case.
Apple is pricing itself out of my range. If it's just me, well that's my problem, but if Apple is slowly pricing itself out of the European (and probably Asian and Latin American etc) market then it's their problem. Time will tell, but I'm approaching or am beyond what I am willing to pay and frankly I really don't care what forces Apple's hand to keep profits steady.
I like US approach so much more. It feels like EU philosophy is too hide the tax so it doesn't sticks out so much, and maybe you won't think about it. While in the USA you clearly can see it and various states compete between each other for a lower tax rate.
But the UK prices include tax/VAT whereas the US prices don’t, right?It has nothing to do with interest rates. The US Homepod Mini costs $99 which is £80. So Apple charging £99 is way more than people pay in the USA.
Cue the comments where Macrumors readers are shocked to learn that Value Added Taxes are a thing.
Apples obsession with the Tik tok generation that can’t even afford half this stuff is going to cost them eventually.
The ridiculous price rises are insane, yes we’ve had small increases many times before the size of them this time are just disgusting.
£150 increase on iPhones.
£250 on MacBook Pro
£150 on imac
I’ve used every single iPhone but if this continues I’ll go elsewhere because the high price doesn’t equal quality anymore.
Very well said. This echoes my thoughts exactly.I know, I know. Exchange rates, inflation and so on and so forth.
Apple -- but not just Apple -- has been pushing up its prices across the board quite a lot lately. The thing is, I don't really care why Apple needs to increase prices to keep its profit margin steady because my income, and the income of many other people, does not magically increase with inflation and exchange rates.
I love my Apple stuff and I'll keep using what I have for as long as it lasts, but if this trend keeps up I will be looking to move to a cheaper Android phone and a Windows computer eventually. It may not be just as smooth but it's good enough for my use case.
Apple is pricing itself out of my range. If it's just me, well that's my problem, but if Apple is slowly pricing itself out of the European (and probably Asian and Latin American etc) market then it's their problem. Time will tell, but I'm approaching or am beyond what I am willing to pay and frankly I really don't care what forces Apple's hand to keep profits steady.
The other way to see it is just companies trying hide how much you're really paying …I like US approach so much more. It feels like EU philosophy is too hide the tax so it doesn't sticks out so much, and maybe you won't think about it. While in the USA you clearly can see it and various states compete between each other for a lower tax rate.
Completely agree, I’m not sure my next computer will be a Mac, it’s not like we can buy a base model and later upgrade RAM and storage anymore. I’ve used macs since upgrading from an Amiga and don’t want to switch but can’t afford £1.5K for a computer or £600 for a pair of speakers.
Windows computers aren’t much better with the GPU prices.I know, I know. Exchange rates, inflation and so on and so forth.
Apple -- but not just Apple -- has been pushing up its prices across the board quite a lot lately. The thing is, I don't really care why Apple needs to increase prices to keep its profit margin steady because my income, and the income of many other people, does not magically increase with inflation and exchange rates.
I love my Apple stuff and I'll keep using what I have for as long as it lasts, but if this trend keeps up I will be looking to move to a cheaper Android phone and a Windows computer eventually. It may not be just as smooth but it's good enough for my use case.
Apple is pricing itself out of my range. If it's just me, well that's my problem, but if Apple is slowly pricing itself out of the European (and probably Asian and Latin American etc) market then it's their problem. Time will tell, but I'm approaching or am beyond what I am willing to pay and frankly I really don't care what forces Apple's hand to keep profits steady.
I'm sure someone has beat me to it, but after VAT in the UK, $99 is £96...It has nothing to do with interest rates. The US Homepod Mini costs $99 which is £80. So Apple charging £99 is way more than people pay in the USA.
Agreed. HomePod is never truly $99. I have to add tax on checkout so when it hits my card it’s higher than $99.Isn’t it always standard practice to include VAT in the list price for consumers in Europe and UK?
I know for Europe it’s been that way for decades, as well as Scandinavia.
Unlike the United States where depending on what “county” you are in at the time of purchase the retail sales tax can vary by a few percent. So for simplicity’s sake it is added on at the time of purchase by the specific retailer.
Don’t get me started on Internet vs brick and mortar and Canada is an entirely other level of nuts with how they calculate retail sales tax. LOL
Windows computers aren’t much better with the GPU prices.
Advertised European prices include sales tax, which US prices do not.Foreign exchange rates are not interest rates, just FYI.
It could be (a) inflation, (b) foreign exchange rates, or (c) something else.
Like you said they have pros and cons. The screen is probably better on the Mac and things like that. I take the whole package. And to some people it doesn’t matter! Lenovos have been good systems to me in the past and hope it’s a good one for you! A lot of the time people compare these devices and the Windows laptop has a 1080p display or something like that. So I look at the overall package.I'll cross that bridge when I get there. I just configured myself a Lenovo T14 Gen 3 with 16GB RAM and 1TB SSD, which also comes with three year support, for less than the price of an entry level M2 Air.
Are these two really comparable? Probably not and both will have their own pros and cons, but once I factor in the SSD upgrades that I do need the MacBooks really become expensive.