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While this sounds really great, another streaming service? With Netflix, Hulu, Prime Video, and many others ... are we just going to end up paying more for our entertainment than traditional television services?
 
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Nothing you said here is a defense of Apple being a media company.
I was mostly providing the investor angle. I don't think a defense or explanation is even necessary for a company like Apple. Asking why or what is Apple's role in media is like asking why Apple wants to make the OS and software for their own hardware.
 
known primarily for his work on.."The Fantastic Four,"....

My hopes for Dark Phoenix have just been destroyed.
 
Apple should stick with the what made them famous, making computers, better than anyone else.

You realise that same crap has been posted here since the first iPod. If Apple just listened to you guys, we’d be in 2019 with a 4-inch thick PowerBook running MacOS 9.93.

Then y’all would be posting that Apple missed the ball on music, smartphones, tablets, and smartwatches.
 
Apple wasn't a music company before the iPod made it one and almost all distributors are also media companies if you think about it. NBC will pick up shows from Sony or Buena Vista and also produce their own. I get the idea that there's sub-fatigue, but people are smart enough to turn these off during busy times (turning off Netflix when school season starts) and turn them back on (April when HBO has new shows).
Going by your logic Target and Best Buy were music companies because they sold physical CDs and sometimes had exclusive distribution deals with certain artists.
 
We're in a post-computer world, where most people have found that there are better devices than computers to serve their needs.

We're into the phone-saturated world, where people have phones that do what they want and they don't feel like buying new phones anymore.

Apple needs to do something new - find a new thing for people to need.
That launches the question - what exactly do people need? What product or industry needs a revolution? I would argue the closest thing is an autonomous ride-share service - and that would be grouped under... services. Apple already has the platforms for services and possibly are at the peak of that marketshare for them.
 
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...

I’m a little surprised there hasn’t been more discussion around does it even make sense for Apple to become a media company (and no reselling content available elsewhere doesn’t make one a media company). It’s just assumed because Cook is pushing this “services” narrative that this makes sense but I’m not convinced.

You have a good point. Apple is normally the consumer electronics space, they pride themselves in making tools for lifestyle and content creation. But they've never really been a producer (a funder) of content itself.
iPod/iTunes disrupted the music distribution business (ie, record stores), but Apple didn't produce music.

Going into content production is new for them, and it could get challenging (failures and successes) to build the right team and find their place.
For example, are they trying to play it 'safe' and only fund safe content (ala Disney). Or are they planning to be less restrictive and fund projects that give a lot of creativity to content creators and perhaps very contentious content. This will require experimentation, internal discussion and the right management team. Restrictions also tends to scare away the best content creators.
 
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While this sounds really great, another streaming service? With Netflix, Hulu, Prime Video, and many others ... are we just going to end up paying more for our entertainment than traditional television services?

Apple has an edge over the others in that the app is native to the devices they sell. All the user has to do is to pay for a subscription. If they can market Apple Music and get over 56 million people to pay within a span of three years since its launch, I think they can achieve the same thing with Apple TV or whatever they end up calling this service.
 
This feels like the moment in time that in five years, we will point to AAPL and say this is where the company strayed at a moment they needed to refocus on their core business.
 
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What worries me is the fact that I will probably have to put another point to the list of features that are not available in my country (for example subtitles), at least for the first 5-6 years or so:
- no siri in a local language (google recently added support for the Polish language for its google assistant),

Siri supports 20 languages. Not sure what you're referring to here?
They're bringing them to HomePod soon, as well.

Plus Restaurant reviews in 10 countries, Sports info in 26 countries, Twitter integration in 31, Movie showtimes in 6, Dictionaries in 22 countries, etc....

I suspect yours (Poland?) is coming eventually....hang in there...
 
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Apple has an edge over the others in that the app is native to the devices they sell. All the user has to do is to pay for a subscription. If they can market Apple Music and get over 56 million people to pay within a span of three years since its launch, I think they can achieve the same thing with Apple TV or whatever they end up calling this service.

Yeah, I have no doubt. I'm an Apple Music subscriber (even though I rarely listen to music (I get it for half price)). And I'll most likely subscribe to Apple **whatever it'll be called**, my point is, however, that if you want to pay to see all the great TV series available are we going to end up paying more, overall, than traditional cable? However, having written that many people may just subscribe for 1 month to see a particular new series per streaming service, and then there is account sharing that seems to be a common thing.
 
While this sounds really great, another streaming service? With Netflix, Hulu, Prime Video, and many others ... are we just going to end up paying more for our entertainment than traditional television services?


Well if the rumors are true and this is free for all Apple/IOS device holders then for most of us it will be no charge at all and it will help bring in more people who have Android devices which I think is Apple's main plan here.

A free subscription service (as rumored) to bring in more people to their other devices.

I mean even throwing it in with a Apple Music subscription would be great.
 
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We're in a post-computer world, where most people have found that there are better devices than computers to serve their needs.

We're into the phone-saturated world, where people have phones that do what they want and they don't feel like buying new phones anymore.

Apple needs to do something new - find a new thing for people to need.

So their answer is to enter the streaming-saturated world?
 
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Well if the rumors are true and this is free for all Apple/IOS device holders then for most of us it will be no charge at all and it will help bring in more people who have Android devices which I think is Apple's main plan here.

A free subscription service (as rumored) to bring in more people to their other devices.

Ahh, wasn't aware of that. Nice strategy. And its not like they don't have the financial resources to do it. I guess there really are benefits to fierce competition. lol.
 
known primarily for his work on.."The Fantastic Four,"....

My hopes for Dark Phoenix have just been destroyed.

Well take that with a grain of salt. He also worked on most of the other X-Men movies including Logan and Days of Future Past which are arguably the best of them.
 
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Would be definitely interesting. If Apple provides Netflix like quality (Altered Carbon was very good) or even better than that, it would be very cool.

I guess you haven't heard that its supposed to be 'family friendly' content only.
 
Ahh, wasn't aware of that. Nice strategy. And its not like they don't have the financial resources to do it. I guess there really are benefits to fierce competition. lol.

I think they're planning on spending $4.2 billion by 2022 which is would be a little over 1 billion a year since 2018. I really don't think that's a significant amount for Apple.

If they play their cards right and consistently add hit original content and keep building their catalog that money could definitely give them a very nice return in the future.
 
Oh... and will someone at Apple please send an expeditionary team to go down and find Jodorowski at his little seaside cantina, and just put a blank page and a blank checque in front of him and say “please.”

That would be awesome :) Heck, I’d add a pinch of Von Trier just for the sake of it.
 
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