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Well, because Spielberg created the original, they can call it “Steven Speilberg’s Amazing Stories.” That’s a draw.

Right, which means that the 'Amazing Stories' part isn't really the draw. That's what I mean by the use of that brand as being a bit of a head-scratcher. If you look at the Wikipedia for the original show, it wasn't exactly a big ratings hit at the time.
 
Apple sure does love remakes: Carpool Karaoke was a remake of the recurring segment from The Late Late Show, Planet of the Apps was a remake of Shark Tank, and Amazing Stories will be remake of the 1980s show. If Apple wants to be successful in this space, they will need to come up with some original ideas. This "me too" streaming strategy isn't going to get them any where.
Would you prefer they call it a reboot because that's all I see from Hollywood. And if you look at most Netflix shows, they are simply retreaded ideas with a new cast and name. For example, Ozarks is just Breaking Bad and Stranger Things is ET meets Poltergeist. Those IPs are great but not original.
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I honestly believe that the trend to relive the 80's and 90's is popular because things were less stressful. The constant stream of anger, shock, and hate that social media brings makes us nostalgic for the past. I suspect there is a certain level of this feeling with each and every generation embracing changes in culture.

With that said, what will it take to break the current "Stranger Things" nostalgia trip? This has gotten boring.
Reliving past decades is not a trend. It's been done since the beginning of storytelling because all things were less stressful when you were a kid compared to being an adult no matter when you were a kid.
 
Right, which means that the 'Amazing Stories' part isn't really the draw. That's what I mean by the use of that brand as being a bit of a head-scratcher. If you look at the Wikipedia for the original show, it wasn't exactly a big ratings hit at the time.

If they wanted Spielberg to do an anthology show, and he already had one, why not retain the name? Besides, I quite like it: it harkens back to the science fiction pulps of the 50s.
 
Right, which means that the 'Amazing Stories' part isn't really the draw. That's what I mean by the use of that brand as being a bit of a head-scratcher. If you look at the Wikipedia for the original show, it wasn't exactly a big ratings hit at the time.

Not a fan of Spielberg myself, but his name is a big drawing card for those who like his pablum, I mean, movies.
 
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If they're gonna keep doing TV shows I hope they move them into the TV app instead of being slapped all over the Music app like the others. Makes no sense.
Yeah I’m sure it’s only a matter of time until they break it off. Then you’ll only see the ads for it on Apple Music; it’ll live in Apple Video or whatever the new service will be called.

Hopefully iTunes will break out all it’s video content then as well, it never made any sense for it to be rented/sold in something called iTunes in the first place.

Let’s cross our fingers and just pray that iTunes will go away and the content/ functionality dumping ground it’s become will be reorganized into something that actually makes sense. It’s really a mess, and I can’t believe Steve Jobs ever let it get so out of hand. Not sure if it’s gotten better or worse under Cook; sideways at best, probably worse.

Plenty of blame to go around, not sure if Cue or Federighi is responsible for the SW but boy it’s a train wreck, and has been for nearly a decade. Don’t even get me started on the PC version.

/rant
 
This is what I said in August:

$1B is enough to produce about 3 high quality original tv series with around 10 episodes each. If I were Eddy Cue, I’d get Spielberg, the Wachowskis, and the Duffer Bros. on the line. Get the ball rolling, find a formula that works and then grow their production budget.

Spielberg fits Apple perfectly. He produces clean content that's imaginative, well thought out, and high quality. Spielberg, like Apple, goes through a lot of "no's" before saying "yes".

Since I'm on the topic of predictions, I predict that Amazing Stories will not be released on Apple Music. It'll be one of the first original series to be released under the Apple TV banner. A Netflix competitor with its own exclusive content alongside unlimited access to licensed TV shows and movies.
 
I hope they don't change the theme to "Amazing Music Stories"....

I'm excited as long as they keep it clean of anything they've produced so far :)
 
Not with a measly billion dollars they won’t get A list celebs! Need to times that by 7 to Netflix’s level.

I still root for the underdog unbelievable value Prime though, and Netflix now and then.. Sky’s Now TV is fantastic to legally watch films before anyone else gets them here in the UK.
 
Maybe. I watched the original "Amazing Stories" and while I thought it was fun (I was a kid at the time) it didn't really blow me away.

I think that Black Mirror has set a very high bar for modern sci-fi anthologies that is going to be hard to follow. A throwback to the nightmares of the 60s, 70s and 80s isn't going to compete with BMs bang-up-to-date 21st century nightmares.

The Philip K Dick anthology hasn't been up to Black Mirror standards so far - BM feels more like what the likes of Dick would write today... with convincing real and day-after-tomorrow technology.
 
It will probably be rolled into Apple Music like the others.


Or maybe more wise for Apple to make it only available to those with a Apple TV. Seems to me the competition shouldn’t be with just Netflix and Hulu, ether it should more so be with Roko, google stick, and Nvidia shield
 
I’m not one to invoke Steve but I don’t remember under Steve people questioning why Apple is doing something. Even if you didn’t agree you knew why. I have yet to hear from Tim Cook or Eddy Cue why Apple wants to start bankrolling original content. We can make guesses but they’re all financial; Apple wants more Apple Music subs to boost services revenue, Apple is bowing to Wall Street’s appetite for predictable recurring revenue streams. But from a cultural/mission stand point is there really a clear why there? I get the feeing there isn’t a good, well thought out reason other than Apple has more money than it knows what to do with.

https://www.recode.net/platform/amp...teven-spielberg-amazing-stories-streaming-nbc

Here’s the thing we don’t get: What exactly is Apple going to do with all of this stuff?

We know that Apple doesn’t plan on doing what Apple has done with its TV projects so farusing them as promotions for its Apple Music service. But that doesn’t tell us what it will do instead.

Educated hunch: Apple isn’t exactly sure itself.

A billion dollars — or more — is a lot of money. But it’s not enough to launch a Netflix (or Amazon- or Hulu)-style subscription service. If Apple wanted to go that route, it would be also be buying up libraries of older shows and movies — or entire content companies, like Time Warner — so people would have stuff to watch when they’re done with the Spielberg (or Aniston, or whatever) shows.

So what else is left? Will Apple simply view these as a very expensive marketing campaign for its phones and other hardware? That seems like an odd way to spend time and energy. Or is there some other subscription plan in the works, where content would only be a part of the offering?

Note that all of the stories you’ve read about Apple’s appetite for content don’t explain why Apple has an appetite. Just that it exists. Figuring out why it’s hungry, and what it intends to do with the stuff its ordering, ought to be fascinating.
 
I've said it before. Apple should just make their own cable tv channel. They could call it something like "CORE TV". Write, produce, and direct their own shows, movies, news and reality shows. Either that, or just start their own streaming service to compete against Netflix. BUT Apple would "create their OWN content" for their streaming service! They have the money and resources to do all this. Just imagine all the product endorsements they could do! ha ha
 
in before the comment that this is a waste of Apple resources and that someone thinks that Bryan Fuller could totally have spent his time getting rid of the iPhone X notches instead.
 
Can't wait to hear about all the sexual harassment cases....I mean all the quality casted shows.
 
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I don’t think Spielberg is all that great. He did some good work early on, but he became safe, boring, and sentimental. So in my mind all you get from him is a name and something boring, but that does have mass appeal.
 
Goood move. If Apple wants to get into original content and spend money employing people producing entertainment, we shouldn’t have any problems

And finally they’re actually trying to make programs that are self masturbatory like “planet of the apps”or the Dre biiopic, or carpool karaoke, which all felt like glorified Apple commercials and not tv as an expression
 
It will probably be rolled into Apple Music like the others.

Apple couldn’t be any clearer with what they’ve been doing with the TV app that it’s destined to become a TV distribution app like Netflix. The video version of Apple Music.

By the time this Spielberg show is produced, Apple will have the deals in place to offer a TV subscription service with a mix of their own content and licensed shows and movies like Netflix.

While my gut tells me to expect the announcement to come at a dedicated special event in April, I think that the nature of this show lends itself to a Halloween debut which is around the time TV news is in a frenzy for the upcoming Fall tv season. WWDC 2018 announcement with a Fall 2018 start.
 
I’m not one to invoke Steve but I don’t remember under Steve people questioning why Apple is doing something. Even if you didn’t agree you knew why. I have yet to hear from Tim Cook or Eddy Cue why Apple wants to start bankrolling original content. We can make guesses but they’re all financial; Apple wants more Apple Music subs to boost services revenue, Apple is bowing to Wall Street’s appetite for predictable recurring revenue streams. But from a cultural/mission stand point is there really a clear why there? I get the feeing there isn’t a good, well thought out reason other than Apple has more money than it knows what to do with.

Tim Cook's Apple created a music streaming service for the exact same reason Steve Jobs' Apple created the iTMS. To accomplish the same goal though requires different moves in 2017 than in 2003. With regards to streaming services, that's where they growth is. That's where the new revenue is. iTMS sales have leveled off and Apple, having been surpassed by companies like Netflix and Spotify, is no longer a leader digital distribution of music and movies/TV shows.

Why does Apple want to create original content? Because they are a hardware company and want to sell more :apple: TVs. Why would a consumer buy an :apple:TV when they can get the same content on other services (Netflix, Amazon, Hulu, etc.,) which are already available on everything from TVs to video game consoles to set top boxes? If Apple makes some great original content and it's only available on their service and the only way to get their service on your TV is with an :apple:TV then you've given consumers a compelling reason to buy an :apple:TV. Original content is a must for any successful network TV channel, cable TV channel, and streaming video 'channel' (service).
 
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I loved that show as a kid too, but Spielberg was on his way up at that point. He hasn't made a relevant movie in years. Remaking something for the sake of nostalgia with a director, as great as he was, now seemingly past his prime seems questionable.
Spielberg will be producing. Bryan Fuller, the showrunner, is very much is in his prime. American Gods is outstanding.
 
Tim Cook's Apple created a music streaming service for the exact same reason Steve Jobs' Apple created the iTMS. To accomplish the same goal though requires different moves in 2017 than in 2003. With regards to streaming services, that's where they growth is. That's where the new revenue is. iTMS sales have leveled off and Apple, having been surpassed by companies like Netflix and Spotify, is no longer a leader digital distribution of music and movies/TV shows.

Why does Apple want to create original content? Because they are a hardware company and want to sell more :apple: TVs. Why would a consumer buy an :apple:TV when they can get the same content on other services (Netflix, Amazon, Hulu, etc.,) which are already available on everything from TVs to video game consoles to set top boxes? If Apple makes some great original content and it's only available on their service and the only way to get their service on your TV is with an :apple:TV then you've given consumers a compelling reason to buy an :apple:TV. Original content is a must for any successful network TV channel, cable TV channel, and streaming video 'channel' (service).
Will people buy into content exclusivity? I’m not so sure anymore.
 
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