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Reading through the article and comments, I have just had an idea on how Apple could possibly get Siri AI going in the EU.

So far in iOS 27 betas, Siri AI is “embedded” into the iOS. I think this approach of making Siri AI an integrative part of iOS can potentially allow Apple to create an entirely new AI agent category (like “on-board” or “embedded” AI agent) to separate it from “external” AI agents and thus make it an exempt from the DMA? Would this work out? Was this Apple’s plan all along? Is this the reason we cannot turn off Apple Intelligence in iOS 27 as we could in iOS 18 and 26?
 
Reading through the article and comments, I have just had an idea on how Apple could possibly get Siri AI going in the EU.

So far in iOS 27 betas, Siri AI is “embedded” into the iOS. I think this approach of making Siri AI an integrative part of iOS can potentially allow Apple to create an entirely new AI agent category (like “on-board” or “embedded” AI agent) to separate it from “external” AI agents and thus make it an exempt from the DMA? Would this work out? Was this Apple’s plan all along? Is this the reason we cannot turn off Apple Intelligence in iOS 27 as we could in iOS 18 and 26?
No, this won’t work.

The EU doesn’t care if something is “embedded” in the OS or not, which is the crux of the disagreement. Apple says “letting any AI model have systemwide access is a huge privacy and security risk, so we only allow ours because we know the data is kept private.” The DMA says “we don’t care, if you offer an AI assistant that has systemwide access then you have to let Grok/OpenAI/Deepseek/Anthropic/anyone else who wants the ability to offer an AI assistant with systemwide access.”
 
No, this won’t work.

The EU doesn’t care if something is “embedded” in the OS or not, which is the crux of the disagreement. Apple says “letting any AI model have systemwide access is a huge privacy and security risk, so we only allow ours because we know the data is kept private.” The DMA says “we don’t care, if you offer an AI assistant that has systemwide access then you have to let Grok/OpenAI/Deepseek/Anthropic/anyone else who wants the ability to offer an AI assistant with systemwide access.”

Ok. Then should not the same DMA rules apply to Microsoft’s Copilot and Google’s Gemini, for example?
 
Right, they allowed Vestager to sell them on legislation that makes success illegal. They see their future as NOT creating the wildly successful world class tech of tomorrow, but solidifying the control the current market leaders have, then fining those leaders.
EU-bashing is getting long in the tooth. Judging by the excerpt from the Financial Times 1/12/2023 article i below, I think your market leaders will be better off if the EU limits its perfectly legitimate DMA control mechanism to fines.

The Chinese government has responded to a stuttering economy by backing away from the tough fines and sanctions that were a hallmark of its campaign to rein in the country’s largest tech groups, but which also scared off foreign investors. While the heavy-handed crackdown has ebbed, the government is increasingly snapping up small equity stakes in the local operations of big tech companies, as it recently did with TikTok owner ByteDance. This provides the Communist party with a mechanism to remain deeply involved in their businesses, particularly the content they broadcast to millions of Chinese people.
 
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