Apple Intelligence Finally Cleared to Launch in China

[one more]

Reading through the article and comments, I have just had an idea on how Apple could possibly get Siri AI going in the EU.

So far in iOS 27 betas, Siri AI is “embedded” into the iOS. I think this approach of making Siri AI an integrative part of iOS can potentially allow Apple to create an entirely new AI agent category (like “on-board” or “embedded” AI agent) to separate it from “external” AI agents and thus make it an exempt from the DMA? Would this work out? Was this Apple’s plan all along? Is this the reason we cannot turn off Apple Intelligence in iOS 27 as we could in iOS 18 and 26?

 

[surferfb]

Reading through the article and comments, I have just had an idea on how Apple could possibly get Siri AI going in the EU.

So far in iOS 27 betas, Siri AI is “embedded” into the iOS. I think this approach of making Siri AI an integrative part of iOS can potentially allow Apple to create an entirely new AI agent category (like “on-board” or “embedded” AI agent) to separate it from “external” AI agents and thus make it an exempt from the DMA? Would this work out? Was this Apple’s plan all along? Is this the reason we cannot turn off Apple Intelligence in iOS 27 as we could in iOS 18 and 26?

No, this won’t work.

The EU doesn’t care if something is “embedded” in the OS or not, which is the crux of the disagreement. Apple says “letting any AI model have systemwide access is a huge privacy and security risk, so we only allow ours because we know the data is kept private.” The DMA says “we don’t care, if you offer an AI assistant that has systemwide access then you have to let Grok/OpenAI/Deepseek/Anthropic/anyone else who wants the ability to offer an AI assistant with systemwide access.”

 

[one more]

No, this won’t work.

The EU doesn’t care if something is “embedded” in the OS or not, which is the crux of the disagreement. Apple says “letting any AI model have systemwide access is a huge privacy and security risk, so we only allow ours because we know the data is kept private.” The DMA says “we don’t care, if you offer an AI assistant that has systemwide access then you have to let Grok/OpenAI/Deepseek/Anthropic/anyone else who wants the ability to offer an AI assistant with systemwide access.”

Ok. Then should not the same DMA rules apply to Microsoft’s Copilot and Google’s Gemini, for example?