Apple Interested in Purchasing Social Turn-by-Turn Navigation Company Waze? [Updated]

Discussion in ' News Discussion' started by MacRumors, Jan 2, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Citing "rumours flying around", TechCrunch reports that Apple appears to be investigating the possibility of acquiring Waze, the popular social turn-by-turn navigation company. Waze, which takes advantage of real-time info from users to help others keep up-to-date on the latest road and traffic conditions, is already a partner in Apple's new Maps app, and an acquisition could help Apple beef up its struggling mapping services.

    The report suggests that an acquisition of Waze could be even more beneficial for Apple than a deal with Foursquare, which holds only a limited audience internationally.
    Waze was one of the iOS apps featured by Apple as an alternative to its own Maps app for users looking for another solution while Apple continues enhancing its offering. The service has over 30 million users across iOS and Android, and has proven popular as a free alternative to other turn-by-turn navigation services.

    Update: TechCrunch has updated its article to note that Apple is offering roughly $400 million plus $100 million in incentives for Waze, but Waze is said to be holding out for something closer to $750 million.

    Article Link: Apple Interested in Purchasing Social Turn-by-Turn Navigation Company Waze? [Updated]
  2. GeekLawyer macrumors 68020


    Jun 2, 2007
    The post is coming from inside the house!
    This would be a good way to improve the data available to Apple Maps. So long as people would continue to contribute place-data. And being able to "bake" Waze into Maps would presumably make that happen by default.
  3. lifeinhd macrumors 65816


    Mar 26, 2008
    I've got a friend who swears by Waze, but I'll stick to MotionX. Never lets me down.
  4. moabal macrumors regular

    Jun 22, 2010
    I hope not. I do not want Apple to ruin another good thing!
  5. gpat macrumors 6502a

    Mar 1, 2011
    Another free and open service to be destroyed and reshaped according to Apple's mentality? I hope not.
  6. JaySoul macrumors 68020


    Jan 30, 2008
  7. D-Back macrumors member


    Sep 18, 2008
  8. JS82712 macrumors 6502a


    Jul 1, 2009
    much like what google did to sparrow, snapseed...etc right?
  9. Allenbf macrumors 6502

    Jul 7, 2012
    Elsewhere, USA
  10. aristobrat macrumors G5

    Oct 14, 2005
    I love Waze too. I like how it reroutes against traffic, and how you can view/report police and hazards. :D

    I would love for Waze to integrate deeper into iOS, like Apple's Maps does. Especially the part where it shows the directions on the lock screen!
  11. uStip macrumors newbie

    Feb 27, 2011
    NOOOOOOOOOOOOOOOOOOOOOOOOO.... because that probably means they will kill this awesome app/service. You, bastards! :/
  12. notabadname macrumors 65816


    Jan 4, 2010
    Detroit Suburbs
    Yes. I want to see Apple's Map App develop in parallel to Google's. I still prefer Apple's, due to integration with Siri and other iOS features, like my Address Book. I like Apple's turn-by-turn better personally. But Google gets the love for their transit/metro info. If Apple had that, my choice would be simple.
  13. xlii macrumors 68000


    Sep 19, 2006
    Millis, Massachusetts
    I use Waze and I can't say enough good things about their iPhone app.
  14. T2theJ1990 macrumors newbie

    Jan 2, 2013
    Not to mention that WAZE was developed by former Apple employees. So they already know the Apple way, I think they should buy them, but keep a free app on Android, And make one for Windows.
  15. bencjedi macrumors 6502

    Apr 2, 2010
    I've been using WAZE from the beginning of the very first app and wouldn't mind the change as long as my prestige\rank is maintained. I put a lot of gas into this app having paved paths missing in the app all over Central Kentucky.
  16. Julien macrumors G4


    Jun 30, 2007
    Since Waze gets over 1/2 of it's data from Android phones how would this play for Apple? Also the App has a VERY un-Apple like interface, plus Police location which Apple couldn't support.
  17. Baumi macrumors regular

    Mar 31, 2005
    I don't like the idea. Yes, better access to Waze's data would be a good thing for Apple, but the reason for the success of Waze lies in its de-centralized, community-driven approach – something that's just the opposite of The Apple Way(tm). If Apple sought to buy and control Waze, it'd most likely try and make it conform to Cupertino corporate culture, destroying the very thing that made Waze successful.

    What would make sense is an exclusive deal: Waze would remain independent and still be allowed to use its data for its own applications on whatever platform they desire, but they wouldn't be allowed to sell their data to anyone besides Apple. That way, Waze could continue to do its own thing, Waze users would still be happy, and Android and Windows Phone owners using the Waze app would be helping to make Apple's maps better instead of contributing to Google's or Microsoft's datasets.
  18. ejl10 macrumors member

    Jul 7, 2005
    Boston, MA
    Great point - I've been hopeful that Google would take a look at Waze for a while to bring social reporting into Google Maps (which would make them nearly perfect), but with Google's acquisition track record that might just mean another good idea put out to pasture. Still, if Apple locked Waze out of non-iOS devices it would become a whole lot less useful.
  19. adildacoolset macrumors 65816

    Sep 5, 2011
    Lusaka, Zambia(If you know where it is)
    Whatever improves maps, is good.

    What I want is transit directions, and more variety of places.
  20. D.T. macrumors 604


    Sep 15, 2011
    Vilano Beach, FL
    Waze is pretty outstanding, heck, it's actually _fun_.

    Last year headed into the 24 Hours of Daytona there must have been like 50 Waze users within 1/2 mile of us in the line to get in, first time I noticed that density of users.

    I wasn't aware of that, thanks. :cool:
  21. ArtOfWarfare macrumors G3


    Nov 26, 2007
    I can understand allowing it to stay on Android, as that would give Apple a huge base of users to report incidents and improve the experience for iOS users, but Windows?

    If you're talking about Windows Mobile, last I checked they had a marketshare of around 3% compared to iOS and Android's combined 95%. If you're talking about PCs, I don't see the value... most of the time the users wouldn't be in a position to report anything of interest.

    I'm not a current WAZE user, but if Apple integrates them in iOS 7 to improve traffic condition report stuff, I'd love it... whenever there's a slowdown on the highway, I'd really like to know the reason... if there's a 10 car pile up blocking every lane, I want to know - I'm going to drive in the shoulder and get off at the next exit and take surface streets, that kind of accident is going to take 1-3 hours to clean up. If there's a crash off to the side of the road causing rubbernecking, it won't delay me for long and it's not worth it to take unfamiliar surface streets.
  22. xdext3r macrumors newbie

    Jul 26, 2010

    Started using Waze after the great Apple Maps Debacle and have never looked back.

    Waze is awesome ... makes it fun to drive. Reporting accidents and speed traps ... getting routed around congestion as it happens, seeing other Waze users on the map ...

    Plus the Waze maps and meta data are great up here in Canada (compared to Apple Maps which is STILL UNUSABLE in my area) ...
  23. D.T. macrumors 604


    Sep 15, 2011
    Vilano Beach, FL
    UPDATE: Slow line at the coffee machine ...

  24. mdelvecchio macrumors 68040


    Sep 3, 2010
    er, what good data source have they ruined? they switched their own maps app away from google-as-backend, they didnt ruin the google data source. therefore theres no reason to think the Waze backend would somehow deteriorate were apple to start subscribing to it in their maps app.


    another? what was the other? i can think of the WebKit open project, and apple's changes to that were unarguably for the better -- so much so that major mobile vendors continue to use apple's WebKit.
  25. shiftyroach macrumors newbie

    Jul 15, 2006
    I much prefer the idea of Apple getting Foursquare's data. To me, the downside with Apple maps has been the utter lack of results when searching. Addresses and driving within the greater Toronto area have been just fine. Not saying don't improve that since it seems to be the pain point for many, but for points of interest (restaurants, stores, etc) nothing has been better than gMaps but Foursquare could easily topple that.

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