I'm rather surprised that any Mac user would pose as an elitist prick; that's the Linux guys' bag.
As has been said already by quite a few other posters here, to even consider Mac users as having a higher technical expertise than others is ridiculous. Macs are SPECIFICALLY marketed to those with little to no computer knowledge, and have been for decades. This is not to say that all Mac users have low technical expertise; I've meet many Mac users that know far more than I do about a variety of technical subjects, but the ratio of knowledgeable users to non, (in my experience) is far lower than when looking at the same for Windows users. Without actual data and statistics to look at, I can only say this is in my experience, and perhaps this view is suffering from skewed data based upon my experience.
This only highlights a problem with the Mac marketing scheme.
From a support perspective, as someone who works for one of the largest Universities in the US, I've seen a number of these infections come in to our walk-in services recently. Yes, users MUST supply their admin password to actually install this, and yes, many Mac users are gullible enough to do it, the same as Windows users are gullible to do the same for UAC.
"Macs don't get viruses" has been a Mac mantra for decades as well, and is one of the main driving forces behind switchers; they get viruses on their Windows machine because they are gullible, then they switch the a Mac, because, as their commercials and ads say, they don't get viruses. As others have pointed out, this is not a "virus" per se, but from the user's perspective, all malware is a virus. The common user does not understand the distinction between Virus, Adware, Spyware, Rootkits, Trojans, Worms, etc etc ad naseum. To a average user, all of these things are "viruses".
The marketing scheme Mac has used has inadvertently (or intentionally, but I'd like to hope unintentionally) driven users to adopt Macs -because- they claim not to get viruses. You tell that to an average user, and they will assume that Macs do not get malware, because they do not understand the distinction between the two.
Apple has done a disservice to their userbase by trying to increase their market share through shady marketing practices and slogans. Now that their market share has grown, and will continue to grow, we are going to see more and more of these rogue scanners and trojans start to appear on Macs.
Before now, Mac users have been pretty safe when it comes to malware, and they will probably continue to be more safe than Windows users for some time, but they are going to start getting more of this junk the larger their market share gets.
Now would be a great time for Apple to take a second look at their marketing scheme -from a user's perspective- and retract their "Macs don't get viruses" stance, or at least widely publicize a clarification on what exactly that statement is supposed to mean.