i dont see anything bad with this. I have found myself awkwardly "waiting" in a random area of the store for products to be taken from the back. I guess if i am awkwardly waiting in the designated iphone area, i would feel less awkward? maybe?
Thats my issue when there. The first time I bought a Mac in store I literally had to go to the register to purchase it, and now that they don't have that anymore, I had to ask a manager (who was the only free person there) about who the hell I talked to. It seems the apple store isn't made for people who know going in what they want, and its a little frustrating/annoying having no idea what to do when I want to buy a computer from a store.