The most buzz from the tech reviewers all year has been a smartphone very hard to get and disrupting the market with its price. Forget iPhone-killer. They went ahead and called it a flagship-killer and to NEVER SETTLE. Arrogance but with a confidence knowing it will sellout. Last year, it was a model with the same name but from a Taiwanese company. You can see it on my avatar.
The iPhone 6 should sellout quick initially. The buzz about iPhones are starting to flame out faster. Too many excellent Androids get released. Nexus X hasn't been announced yet. Then we have quite a few excellent and affordable alternatives like the Asus Zenfone 4, 5, 6, and Moto G and E. After like 7 different generations and presentations of iPhones, you would think it would get redundant. It has. It will never be as exciting like the old days when iPhone was still fresh and new to us.
Watch that 6 minute video of 6 years of iPhones. The presentation got worse and worse after SJ once Phil & Tim started to present.