I have had this argument over and over, and have come to realise that Apple is not overpriced. I think that people say "Apple is overpriced" because it's the fashionable thing to do. I have researched long and hard, and can't find a single computer that is less pricey when factoring in everything. I compared Alienware laptops to the rMBP and they're actually more pricey at times, and heavier and thicker etc. Perhaps more powerful, yes. But computing isn't only about brute power. I've searched for ultra thin laptops and, while there are thinner ones than Apple, they aren't as powerful. Then there's design. Apple tends to have better designs all around, in my opinion. (Mind you, how to put a price on design?) Sure, individual Apple components are expensive, but the overall unit is competitively priced. Look at iMacs, for example. I can't find a single-body computer that matches it. I know that Sony have something similar, but it lacks in a bunch of features, let alone screen quality. What is your experience? Do you think Apple's laptops are overpriced?