Apple is removing "Dr Dre" from Beats

Discussion in 'Digital Audio' started by mrbib, Jul 14, 2014.

  1. mrbib macrumors member

    Apr 26, 2011
    Just looked at the Back to School promo they are having and the pair of Beats headphones does not say "beats by dr. dre" anymore; instead it's just "beats".


    I guess the "new employee" doesn't get his name stamped on a product anymore.
  2. sleek881 macrumors regular


    Aug 6, 2010
    Sunshine Coast, Australia
    Looked on the Apple Store Headphone section and all the the Beats have Dr Dre mentioned.
  3. taelan28 macrumors regular

    Jan 15, 2014
    Probably manufactured before the deal went through.
  4. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    You're wrong.

    If you click on the picture to be taken to the store you get all kinds of reference to "Dr" Dre.

    Screen Shot 2014-07-14 at 8.40.55 AM.png

    Screen Shot 2014-07-14 at 8.40.39 AM.png

    Screen Shot 2014-07-14 at 8.40.31 AM.png
  5. Janichsan macrumors 65816


    Oct 23, 2006
    I think they are actually doing that for quite a while now. At least some of the more recent models even don't have that "beats" text at all.

    Apart from that, at least in the German Apple Store, all beats headphones are still listed as "beats by Dr. Dre".
  6. mrbib thread starter macrumors member

    Apr 26, 2011
    I know pages within the store still have Dr Dre in the products; I just think this is a precursor of things to come. The "by dr dre" is going to be taken out of future products. No other products in the Apple line recognizes a person in such a way. "iPhone by Sir Ive", "iTunes by Eddy Cue", "Macbook Pro by Steve Jobs". Besides the acquisition deal has not been finalized yet so Apple doesn't have authority to rebrand any products until then.

    Through the marketing genius of Jimmy Iovine, the Dr Dre name was only put on to legitimatize an unknown product when it was first introduced. Now, that the brand is well known, what is the purpose of having the Dre name?

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