Apple getting further and further behind on software/OS it seems. Right out of the gate, Windows 10 Cortana does more out of the box than Siri, and Siri has been out for a few years now. Google Now keeps improving, while Apple insists on improving Siri once a year with iOS releases. I have to admit, Cortana come out swinging (I have a Dell XPS 13 w/ Windows 10 I use for my side business) and I'm impressed. Google Now gives me info without asking for it. Cortana already does more on day one than Siri has in the last few years. Siri STILL isn't even on desktops yet. Google Maps vs Apple Maps. Apple Maps still not up to snuff. Google Photos - machine learning and automagic algorithms vs Apple Photos making me do all the work. I gave up on tagging "faces" with Apple since I do 90, while Apple find the other 10. It's ridiculous. Google Photos already has everyone sorted out, NO tagging by me. It's already has Places ready to go. Brilliant. I guess they can do that with all the free data I give Google. Apple's strategy simply means they have nothing to work with. Skype vs FaceTime. Multi platform unlike FaceTime. Whether, I'm at my work PC, my iPhone, iPad, my iMac at home, or my Dell XPS, Skype is there. Apple has a bad strategy here. While I LOVE Apple's hardware, there software is little to be desired. I see why everyone puts Apple's apps on the last page of their devices, and load them up with Google/Microsoft. They simple do more, look nicer, and are updated throughout the year with new features, instead of once a year with an OS update. I'm looking forward to the 6S+, but with iOS 9 being a bug/stability release (and the downhill trajectory of Apple's software quality the last couple of years), it's nothing to write home about, but at least we'll get some more functionality. Can't wait until Apple's September event. This may be our last dance.