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Apple's retail store at the Grand Central Terminal in New York is temporarily closed, but the reason why remains a mystery.

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As seen in photos shared by Parker Ortolani, Apple's space on the Main Concourse's East Balcony is covered up with temporary walls and curtains. There is also temporary lighting and audio equipment set up, and a video shared on social media appears to show that Apple is or was recording some sort of production.

Apple is clearly up to something, but exactly what remains anyone's guess. It could be recording a special video that will be part of its 50th-anniversary celebrations, or an upcoming product launch, but there are many possibilities.

Apple Grand Central reopens this Saturday, March 14, at 10 a.m. local time, and it remains to be seen if there will be any visible changes.

Apple's iconic Fifth Avenue store in New York will also be temporarily closed on Monday, March 23, from midnight until 3 a.m. local time, according to a source familiar with the matter. The reason for this closure is also unknown, but past closures have sometimes just been for maintenance on the store's glass cube entrance.

Apple Fifth Avenue is typically open 24/7.

Apple turns 50 on April 1, so we may learn what it was up to in New York over the coming weeks.

Update: According to a photo shared by Merrick Brown, Apple has put up stanchions for people to queue, and a sign says "Guest Check In," so it appears that Apple may be hosting an experience of some kind. However, the temporary walls are still up.



Update 2: MacRumors ended up receiving an invite to Apple's experience at the Grand Central Terminal today. Stay tuned!



Update 3: Apple arranged a surprise Alicia Keys performance at Grand Central!

Article Link: Apple is Up to Something Secret in New York
 
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The entire plaza surrounding and including the 5th Avenue store is currently completely covered by massive scaffolding due to work on the tower directly beside/above it, so the closure there could be due to that work.
 
While I wouldn’t bet on it, it would make sense to release an updated desktop, perhaps an iMac or a Studio. I could also see them releasing some sort of 50th anniversary edition computer. Again, I doubt this happens, but it would be a marketing win for Apple.
 
Interesting, I have a MacBook Neo pickup there on Sunday. Was hoping I’d get to see something cool, but alas it sounds like a one-off event or some propaganda filming

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I walked by this yesterday, given the way the large lights were positioned pointing into the main room, it didn't even look like the filming was obviously for anything Apple related. I just assumed they were filming some Marvel movie at night after GCT closes.
 
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