While patiently awaiting a replacement for my 12" PB G4, I keep running across rumors of a Mac Tablet. Why would anyone want a tablet, unless they were a UPS delivery guy or some sales representative who had to gather signatures? Then when hefting my son's textbook laden 30 pound backpack out of the back of my car, it dawned on me. Apple needs to create the iText.
Imagine using Apple's content negotiating savvy with text book publishers like they currently work with the music and video content industries. In this case, working out mega deals with school districts and universities worldwide for textbooks with live links to constantly updated content. Textbook publishers would have an outlet for copyright protected content while no longer having to go through the expense of hardback publishing and distribution. The revenue sharing possibilities would inject Apple with cash just like the iPod universe has done.
E-books have been done (see Amazon's Kindle), but they're lame because they don't offer any advantage over purchasing a $1.99 paperback that can fit in your back pocket. But with text books, this opens a whole new world of possibilities. I was just joking with my daughter that it was too bad she couldn't Google her American History text book to find out what significant event occurred in the middle colonies in the mid 1600's. Imagine using a touch interface to zoom in on graphs and multimedia content, or to pull up an instant reference, Google search, or dictionary citation. Flipping through pages would be a natural application for a touch interface and notepad (iText).
Swapping 30 pounds of hardback texts for a sleek 1 pound tablet would be a no-brainer. Built-in WiFi and bluetooth would enable teachers to send e-mail homework assignments, checklists, and (Apple iBoard) notes, while also enabling students to submit classroom assignments and tests wirelessly. In addition to the touch interface, they could use bluetooth keyboards, or have keyboards built into their school desks that the iText would dock into to charge.
The market for this would be huge. Unlike most notepads, which target a very small sales force/delivery market, this could mean a iText for every single public school student in the country. Can you imagine the power of having your product in the hands of all those kids? Let's get Apple back into the education market big time.
I'm hoping Steve Jobs and the folks at Apple are way ahead of me on this one. If not, they had better get busting before Bill figures this one out.
One more thing.... If Apple is skeptical about going "all in" to the tablet market, I could see them producing the much rumored super-thin ultraportable with a screen (10-12 inch) that converts into a tablet. This way you appeal to two market niches (ultraportable laptopers and tableters). Just thoughts.
Apple's now all about the OS and UI, which is great for the personal and average business user, but falls short of what interests the enterprise, power-junkie (enthusiast or scientific), gamer, etc.
I agree, I can see your idea really taking off. Very light, small NAND drive, backed up to server at home and school, three copies in different locations, the OS our kids learn on would logically extend to their adult life who would go from OS X to windows? Breeding the Mac users of the future...
There are already a number of places where you can get download textbooks, but the selection is kind of touch and go. I don't think that portion of the industry sees much advantage in selling a downloadable calculus textbook through iTunes for $9.99 when the hard copy goes for $175+...
While patiently awaiting a replacement for my 12" PB G4, I keep running across rumors of a Mac Tablet. Why would anyone want a tablet, unless they were a UPS delivery guy or some sales representative who had to gather signatures? Then when hefting my son's textbook laden 30 pound backpack out of the back of my car, it dawned on me. Apple needs to create the iText.
Imagine using Apple's content negotiating savvy with text book publishers like they currently work with the music and video content industries. In this case, working out mega deals with school districts and universities worldwide for textbooks with live links to constantly updated content. Textbook publishers would have an outlet for copyright protected content while no longer having to go through the expense of hardback publishing and distribution. The revenue sharing possibilities would inject Apple with cash just like the iPod universe has done.
E-books have been done (see Amazon's Kindle), but they're lame because they don't offer any advantage over purchasing a $1.99 paperback that can fit in your back pocket. But with text books, this opens a whole new world of possibilities. I was just joking with my daughter that it was too bad she couldn't Google her American History text book to find out what significant event occurred in the middle colonies in the mid 1600's. Imagine using a touch interface to zoom in on graphs and multimedia content, or to pull up an instant reference, Google search, or dictionary citation. Flipping through pages would be a natural application for a touch interface and notepad (iText).
Swapping 30 pounds of hardback texts for a sleek 1 pound tablet would be a no-brainer. Built-in WiFi and bluetooth would enable teachers to send e-mail homework assignments, checklists, and (Apple iBoard) notes, while also enabling students to submit classroom assignments and tests wirelessly. In addition to the touch interface, they could use bluetooth keyboards, or have keyboards built into their school desks that the iText would dock into to charge.
The market for this would be huge. Unlike most notepads, which target a very small sales force/delivery market, this could mean a iText for every single public school student in the country. Can you imagine the power of having your product in the hands of all those kids? Let's get Apple back into the education market big time.
I'm hoping Steve Jobs and the folks at Apple are way ahead of me on this one. If not, they had better get busting before Bill figures this one out.
I don't go to school anymore, but I'd be surprised to see Macs in the European equivalent of high schools. I think they're only THAT popular in schools in the USA.Clive at Five said:Breeding Mac-users of the future???! Then what's your excuse for where Mac users have been for the past 20 years? As long as I can remember, Macs have been the majority computer in schools. Only recently did I begin to see PCs on the scene... and that was just preceding the Mac-user boom we're now experiencing...
I've got to burst your bubble though, Clive:
I don't go to school anymore, but I'd be surprised to see Macs in the European equivalent of high schools. I think they're only THAT popular in schools in the USA.
There are several things that generate this demand. For one many of use would not be served well by owning a laptop as a primary machine, there are just too many limitations. So that means a portable machine becomes a secondary machine which means the expense and bulk of a laptop is even less appealing. Third; many of us are on our feet a good part of the work day running form job to job, a low cost and rugged way to access servers and other information systems would go a long way to helping out.What is it with this tablet-craze everybody is on![]()
I wouldn't be surprised if many where. My current doctor never has his PDA far from his hand.Is everybody who wants one secretly in the medical industry wanting to look up a patient's history or just flick through some pages of an ebook?
Well first let me make it clear that I want to see a family of such devices including one for the pocket. The current TOUCH is real close as far as hardware size only needing a slight growth in screen size and resolution.I have never understood what use a tablet (that's too big to put in your pocket) would be to the average consumer, but perhaps I'm not thinking of every angle...
So far a pure tablet (without a keyboard) hasn't been very successful, so why should it be if apple slaps on theand puts osx on it? It still stays a strict "too big for your pocket and strictly point and click - no decent input possibilities"-device, or am I missing something?
Hey Now Touch is a pure tablet and very successful as is iPhone. Plus the tablets that have failed are the ones running a very poorly adapted Windows OS. Tablets for professional usage are actually booming, I see them all over the place. So why are professional tablets booming, because they offer up the best available way to get work done on the go.
Dave
As noted previously, the market for tablets is limited, and anyone can throw together the hardware for a tablet. My iTextbook idea would create a whole new paradigm for hardware, software and content integration that Apple would be ideally situated to implement. Apple wouldn't build a MacTablet if it relied on selling iPaperbacks on iTunes for $.99 a copy (although we might see this for the iPod Touch). Instead, working with the few dozens of textbook publishers in this country, and hundreds of educational institutions, Apple would negotiate licensing for textbook content on a per-iTextbook per year basis, taking a small percentage for their trouble. Right now school districts purchase hundreds of copies of any particular textbook that outdate and need to be replaced every couple of years. For universities, these texts would outdate as frequently as every 1-2 years. That's a lot of paper going to waste. The green thing to do is get rid of the paper and find an alternate way to deliver the content. For schools, if they licensed a textbook at $99 per copy per 2 years, they'd spend less money. Publishers would make a much larger profit margin without the hardback printing and distribution costs, Apple would take a percentage of the licensing fees for their role, and students would have access to up to date, dynamic and multimedia educational content that would be much more engaging than a 6 pound hard bound textbook. You can't highlight, bookmark, annotate, and Google search text on a Kindle. Truly a Win-Win-Win-Win situation that would justify bringing a MacTablet to market with the potential for several millions of units per year plus content licensing fees.
If after a few years and several millions of educational iTextbooks, we started seeing other vertical applications requiring tight content and hardware integration (i.e. Electronic Medical Records, commerce applications, etc.) that would be great for the Apple universe, although the markets for any of these other vertical applications would be tiny compared with education.
And my point was that a certain brand of computer in the schools didn't have a noticeable effect on Mac-usage back in the 90s, so I don't see any reason why it would now that Apple is popular. Popularity alone will have that effect.
-Clive
There are already a number of places where you can get download textbooks, but the selection is kind of touch and go. I don't think that portion of the industry sees much advantage in selling a downloadable calculus textbook through iTunes for $9.99 when the hard copy goes for $175+...
I think a tablet for education is horrible. (Kids would destroy them.) However, Apple should invest some much needed R&D into a killer education setup, partner with the leading text book publishers, and design education based software that would really offer a super seamless approach to it all.
My nephew's school has gone laptop based. (They now need basic computer skills for kindgeraten: point and click mouse, keyboard navigation). It's a neat set up, but there are so many holes and limitations to it. Apple could surely show up everything that is out there already.
edit: wanted to clarify that they do not have lap tops at the k-7 grade level. They get their lap tops in 8th grade. And they have Dell's :-(
Doubt this very much.
It actually doesn't even sound appealing.
Well yes and no. The units will be attractive to consumers but they will also be attractive to professionals. Mainly for the same reasons, that is very portable, easy to use and strong communications ability. At least in the smaller scale devices the demands of the professional and the consumer intersect.The tablet will be intended for the average consumer and not the professionals.
OK so we are thinking the same. Contrary to a large number of peoples thinking there are professionals that need a device that is easy to use and doesn't get in the way. In essence that is what the iPhone does well and why many professionals have adopted it even if it is missing a thing or two off the so called corporate check list.Anyone picking up this itablet for the first time will be able to use it flawlessly and without training. Thats the whole mac thing, easy to pick up. It just works and still has the ability to do the tasks pros need.
Much the same can be said for all sorts of professionals. Be it a doctor or nurse, a field engineer, surveyor, pilot, or even a pit manager in Vegas. They all need something portable that allows them to focus on the task at hand.This is something grandma might like to talk to her grandson in ichat. And maybe edit photos by touching them and play music with ease. To you or I this is just another gadget. But to grandma this is a computer she can use.
And yet it still appeals to the pro end when working with photos, motion graphics or music editing. This allows more innovation with live editing in any of those areas.
Well yes and no. The units will be attractive to consumers but they will also be attractive to professionals. Mainly for the same reasons, that is very portable, easy to use and strong communications ability. At least in the smaller scale devices the demands of the professional and the consumer intersect.
OK so we are thinking the same. Contrary to a large number of peoples thinking there are professionals that need a device that is easy to use and doesn't get in the way. In essence that is what the iPhone does well and why many professionals have adopted it even if it is missing a thing or two off the so called corporate check list.
Much the same can be said for all sorts of professionals. Be it a doctor or nurse, a field engineer, surveyor, pilot, or even a pit manager in Vegas. They all need something portable that allows them to focus on the task at hand.
Here is the funny thing I don't even consider any of the above the types of pros that need or could rationally use such a device. Tablets in my estimation are not for graphics, photography or the like. For one thing a properly size tablet would be too small. Another issue is that tablets should be optimized for handheld use and that makes such tasks difficult.
In any event we have what 13 days to go. After which we all fall into a bit of depression for not getting what we want.
Dave
Well I'm neither a pro nor semi pro but did shoot a lot of medium format at one time. Frankly haven't really gotten into digital editing but in my mind see a problem with the hand on screen approach. Number one is the hand covers up to much screen real estate. The second issue is there is little screen area to work with in the first place.Anyhow, as for the Mac Communicator concept, I agree with everything here and what's been said thus far except for the bit about photography. I consider myself a semi-pro photographer and I would love to have a really efficient touch interface to use when working with pictures.
Well that is of course one perspective. I just see a lot of difficulty in using such devices for fine editing.It just makes sense in my mind and I could see lots of other similarly minded photographers using this for the same purposes.
If I go this route it will be the first Apple product I've owned since I gave up on my Mac Plus. It is actually a bit of a shame that the only company with the potential to deliver what I would like is Apple. Good for Apple I suppose.But totally right with the motion graphics and stuff, a device like this I don't think would be able to work with stuff like that, like Maya, Motion, and After Effects type stuff.
Anyhow, if this thing turns out to be true, it will probably replace my aging PowerBook G4.
Got to love the knack that most Mac users have for finding excuses in getting new Apple technology. I love the line from the Cult of Mac book that says, "they shouldn't call it Mac, they should call it Crack."
That pretty much sums it up.