I hate to be the first to post a negative but here it is. I don't think this will be overly expensive, but I also think we will be underwhelmed with it's features. Wireless is not that important to me. There are many wires back there already. It sounds like it will not have HDMI or TiVo features, and it will play movies out of iTunes, which screams to me that it will only play .mp4 and .m4v files much like my 5G iPod. If it cannot browse my my mac or firedrive, cannot stream from them, cannot play .avi, .wmw, .rm or VCD, then it will not replace my 4 year old xbox. Which itself has a 120Gig drive and a remote. Unless we are all sorely mistaken about what iTV will end up being, and it ends up adding these features (as someone above me noted, hoping Apple would read this forum) I will wait. Honestly, I am far more excited over the prospect of the MacBook Pros hopefully switching to Core 2 Duos before year end. Then I will have a much more powerful machine slung to my firedrive, router, xbox and tv.