Means they are done developing it
The ads mean Apple is finished with development and have already hired the H1-B immigrants to take over the maintenance. They are laying off the highly paid workers who developed the new iPhone while they run the required ads and join IBM and Microsoft lobbying Congress for the next increase in H1-B allotments, which they will spend on the next next iPhone.
To get a feel for how this plays out, take a look at
this article and video.
You can pretend that the developers will move on to the "next great project" if you want to. Plenty of people were willing to believe that those cattle cars were pulling up to showers in the late thirties too.
To save the usual ratholes, I am NOT a member of CWA, I have NOT supported unions in the past and I do not think I support them now. I think it is very ironic that greed and arrogance run unchecked in the industries riding each technological revolution and they always sacrifice the craftsmen.
(Yes, I was one of the craftsmen and no, I did not make it to retirement. That makes me bitter but that does not mean I my observations are all wrong!)
Kind of funny that people are noticing that the existing iPhones are laggy. Before you put your hopes in a faster processor, do some careful analysis.
Do you think your usage is more demanding now? There is no hard drive to get fragged and slow down with age. I would submit that the infrastructure (bandwidth available to users) is getting more strained as the number of subscribers increases and more people use the broadband streaming capabilities of the devices. The airline industry ran the same overbook rate for years, then had to start inventing hardware failures when the ratio of pleasure travelers increased and cancellations dropped. I wonder if you will find that a faster phone does you no good because your infrastructure is being oversold: What does you contract say about QOS? I thought so...