Mess? It's probably the cleanest/most straightforward purchasing experience I've had online. As for the store going down.. I'm pretty sure that's intentional. You think Apple can't figure out how to update SKUs without that message, as millions of other 2 bit stores do? No, it's intentional and it serves a purpose. As soon as that sticker comes up, every tech blog on the internet posts about it, and its free PR and anticipation. Aso creates a clear time- buffer between old and new releases. Personally, I love it.