Uhm, no. Apple IS first and foremost a hardware company. They care about software, yes, but that's just because it sets them apart form other HW companies. If they where all about SW, why did they price SL so cheap? $29 is quite low. Also, why haven't they licensed Mac OSX to run on PCs?
Because they don't care about licenses! They earn much more money with hardware. You can tell they don't care about software because they do nothing to protect them from piracy either. Mac OS doesn't require any serial or code. Neither does iLife. It doesn't matter much to them. You already payed premium on the HW (You shouldn't pirate though, developers deserve their salary IMO).
The money is in hardware sales.