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Apple: Jobs Will Not Present at Apple's Final Macworld Keynote

Yay! No more 3am wakeups!

Actually that sucks big time - so now we're down to just WWDC (maybe) and the yearly iPod Special Event (maybe)...

Damnit, bring back the Steve-note!
 
Well I started a thread like 3 seconds after this one. Maybe a Mod can merge the two? Anyways, this is from the Offical Apple Website:
Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
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Apple URL
 
I don't even want to imagine what this will do to my Apple stock. Last year when there where only rumors of no Jobs, the stock plunged. Now they have officially said he won't be their and their canceling all future MacWorlds.
This isn't good.

I should have gone to MW last year. Who knows how will it turn out this year with Phil.
 
He'll continue to do keynotes I'd imagine, just not at Macworld.

The amazing thing is that things went from a record attendance last year to Macworld dying a quick death at the hands of Steve Jobs.

I've always wondered how long Macworld could go on now that Apple is alot more than just the Mac.

We'll see more specific media events from now on.

I saw it coming. I said this yesterday:

ipedro said:
Could this be the reason why almost every system was released before Macworld and now we're hearing no rumors whatsoever?

The term "Macworld" has grown to be unrepresentative of the majority of Apple's business. Apple does Mac, but they also do iPod+iTunes, iPhone, tv...

Maybe we'll begin hearing from Steve at Apple scheduled special events from now on.

Nonetheless, I'm still ambiguous about this and I think that if Apple were to drop out of this longstanding tradition of having a keynote address at MWSF, they'd put out a press release explaining their direction to avoid sparking rumors of the company's or its CEO's decline.
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****balls. Nobody wants to look at Phil Schiller's manboobs for 90 minutes.
 
I don't know exactly why buy I feel really, really saddened by this. For years I have looked forward to the rumors and the anticipation at Macworld, and have always tuned in to MacRumors as well as the Apple stream of the keynote for the results.

This truly is the end of an era.

:(
 
Unspeaked said:
Ok, now AAPL's taking more than just a slight hit:

Close: $95.43 After Hours: $90 -5.69%
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A very slight hit indeed.

I hope this upcoming Macworld will go out with a bang! Maybe Apple is hiding a secret product for the keynote…oh well no sense in being optimistic.
 
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