Come on people. This has nothing to do with Steve or Apple.
The internet is killing trade shows, just like it's killing newspapers and magazines.
Why should Apple spend millions of dollars to entertain thousands of journalists when they can just bring 150 bloggers into HQ and show them the same thing?
Used to be, that would mean no news coverage. Now? It will get you the exact same exposure for a LOT less money.
This is even worse than the glossy screens.
I hope Steve is OK though, I mean WHY is he not going to present...?
... so everyone would be disappointed when Steve introduces a new Mac mini...
I really hope this isn't because of Steve Job's health - although I believe the shares are plummeting now because of this anouncement. Would Apple let their share slide for something like this? I think something might be up ... or Steve wants a longer Christmas holiday![]()
More breaking news:
"Apple will now announce new products through MacRumors."
I hope Steve is ok he is the Walt Disney of Tech.![]()
But when you look at it this is really smart. Why should Apple spend all that money on a trade show....
Now Apple isn't forced to come up with something new every January. They can release things when they're ready to be released, not when they're forced to announce it and then rush through the ramp-up of the product.