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Lets hope this is a bit better than Schiller's introduction of the G5 iMac. I hope Steve is OK though, I mean WHY is he not going to present...?

At any rate, here's to the good times and all Macworld keynotes!
 
Come on people. This has nothing to do with Steve or Apple.

The internet is killing trade shows, just like it's killing newspapers and magazines.

Why should Apple spend millions of dollars to entertain thousands of journalists when they can just bring 150 bloggers into HQ and show them the same thing?

Used to be, that would mean no news coverage. Now? It will get you the exact same exposure for a LOT less money.

Well said. This news is definitely a shock, but these trade shows across the industry has been a huge money suck. Additionally, Apple doesn't need these huge trade shows in order to make a splash.

I think in 2010, we'll just see more "special events"/etc. things won't change that much in terms of "unveilings."
 
People, calm down. No one said Steve is leaving the company or anything is wrong with him. Just that they are not doing the MacWorld thing and that he will not be giving the keynote. (Not that he won't be there.) Don't spread fear... yet.
 
I can't understand the panic!

Probably Apple doesn't want the hype every year in January. Since Apple's growth, more and more people are following the MacWorld keynotes. The biggest problem is: Apple can't always introduce an iPhone like device every year.
And for this January Apple has nothing huge, so everyone would be disappointed when Steve introduces a new Mac mini...
 
certainly not surprising, considering that Apple has pulled out of quite a few trade shows and some big names have pulled out of MacWorld even. all this means is that private press conferences will be held to launch new products. and maybe even more frequently as there won't be a need to 'wait for MW' perhaps.

Steve has to let go of the keynotes and start dropping into the background at some point, and this is one of the best times to slowly start that. it was going to happen sooner or later.

i wonder what this means for WWDC though.
 
I hope Steve is OK though, I mean WHY is he not going to present...?

My guess? They don't have any new products until Feb/March.

Meaning, keynote will be dull. If Steve is there everyone says "that sucks!"

Now, everyone will say "Well, what did you expect?"

They're lowering expectations. (Which, if I'm right, is the right thing to be doing now!)
 
Ok let's all calm down and take a deep breath. i was reading the responses over on appleinsider.com and people were freaking out spelling disaster for Apple.

But when you look at it this is really smart. Why should Apple spend all that money on a trade show when they have better ways of reaching their audience. In no way does this mean the keynotes will go away. Apple has always held special events without a trade show and they will continue to do so.

Having separate events through the year will actually be more exciting and means that Apple can bring out amazing products just about any time they want, so let's all just take a deep breath and remember that Apple will be ok.
 
I really hope this isn't because of Steve Job's health - although I believe the shares are plummeting now because of this anouncement. Would Apple let their share slide for something like this? I think something might be up ... or Steve wants a longer Christmas holiday :p

I'll confess.. I sold out my shares. I had almost 200 shares... had them a LONG time. Still, very sad. :(
 
Of course,

Steve Jobs has been losing his magic recently.

I'm not sure about you, but the thing I've been quoting by him recently hasn't been "boom"...

it's been:

"Come on! You guys in the back! Move it along! You can see it later!"

LOL
 
The end of a decade-old January tradition for me -- and no doubt this will raise the health rumors again.
 
Wow, some of you guys are in real denial here. You can see that he was already passing off the torch to others, and they were not MacWorld events either. The last few events he has mostly his lieutenants doing the presentations. The writing is on the wall, we're just afraid to read it. At least Apple almost made 10% share.... Its too bad, MS will gain it right back and Ballmer will be bouncing around even more like a maniac.
 
But when you look at it this is really smart. Why should Apple spend all that money on a trade show....

While I agree with claiming down, does Apple really spend that much on trade shows? Wouldn't they make money for the price of those tickets? I mean what does it take to have the show? Renting a space, putting SJ on a bus with a box of new products and maybe a ride from the bus station to the conference.

It costs others money to have the show...
 
Before everyone gets their panties in a bunch (which most above already have). I think this is a good thing. Now Apple isn't forced to come up with something new every January and doesn't have to spend money on a trade show when it can spend it better elsewhere. They can release things when they're ready to be released, not when they're forced to announce it and then rush through the ramp-up of the product.

Does this mean the end of Apple? Absolutely not! Apple can do what very few companies can do, which is make the media shine the spotlight on them whenever Apple feels like it. Apple can call a conference on the Apple Campus and introduce a new product whenever it feels like it now.

Apple can more than survive without Steve Jobs. If you think Steve Jobs comes up with all of these cool products you're thinking 100% wrong. From what I read, most things are brought up internally (or sometimes externally) and then decided on from there.

This isn't the end of Apple at all. This is the start of a new era with new ways to get its ideas and products out to people.

Does it suck? Absolutely! It was cool to see Steve on stage sitting on the edge of your seat wondering what they have up their sleeve next. Over the years however this has dwindled to where it wasn't as exciting for many different reasons (rumor sites being one of them which Apple had no control over). We have to realize Apple can only do so much and you can't expect them to wow a crowd every single time it takes stage. It just begins to be not possible at some point.

Just because Steve isn't on stage doesn't mean this will be a crappy keynote. For all we know this could be one of the best MacWorld Keynotes in a long time with new products and updates to other products. Just because Steve isn't there to talk you through a slide show means they keynote is automatically a failure? Thats silly thinking. It should be about the products delivered, not who delivers the products.
 
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