Apple Joins Global Renewable Energy Initiative RE100

Discussion in ' News Discussion' started by MacRumors, Sep 19, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's vice president of Environment, Policy, and Social Initiatives Lisa Jackson today announced that Apple has joined global renewable energy initiative RE100, a campaign that's dedicated to getting the world's most influential companies committed to 100 percent renewable power.

    Jackson shared the news at Climate Week in New York City, where she also shared some details on Apple's recent environmental progress. In 2015, 93 percent of Apple's worldwide operations were powered with renewable energy, and in the U.S., China, and 21 other countries, Apple uses renewable energy for 100 percent of its operations.

    According to Jackson, Apple just completed work on its 50-megawatt solar farm in Arizona, which will power Apple's global data command center in Mesa, Arizona, the former location of Apple sapphire partner GT Advanced.


    Jackson also gave an update on Apple's commitment to helping its suppliers use renewable energy, announcing that Apple supplier Solvay Specialty Polymers, which makes the antenna bands used in the iPhone, has pledged to use 100 percent renewable energy for all Apple production.

    Catcher Technology, a supplier that provides aluminum enclosures for iOS and Mac devices, is also aiming to reach 100 percent renewable energy by the end of 2018.
    Other major companies who are members of RE100 include IKEA, Adobe, BMW, Coca Cola, GM, Google, HP, Microsoft, Nike, Philips, Starbucks, and Walmart.

    Article Link: Apple Joins Global Renewable Energy Initiative RE100
  2. Thunderhawks Suspended

    Feb 17, 2009
    Now, how can we turn this into something negative, like why Arizona and not Alabama or so?

    Why no picture of Lisa Jackson, so we can rank on her?

    Seriously, this should be a worldwide effort and joined by ANY manufacturer or any company giving orders to contract factories.

    PS: I am having a hard time believing "China". If I read it right it's 100% of "its" = Apple's operations" , not the plants they use.
  3. redscull macrumors 6502a


    Jul 1, 2010
    What exactly does it mean to be on 100% renewal energy when it's pretty clearly implied that excludes your suppliers? Whose definition of "100%" are we using exactly? Apple's suppliers are a pretty big piece of their business.
  4. applepuree macrumors 6502


    Aug 15, 2014
    I think you will find they mean their shops, offices and other apple run premises. They are helping and encouraging suppliers to move to green power, such as the vast solar farms in china they have helped fund.

    I wonder if at Apple Campus 2 they have installed EV charging points in the parking for employees.
  5. steve217 macrumors regular


    Nov 11, 2011
    Ok, I'll bite.

    That photo explains why it's called Green Energy ... because it uses up so much land.
  6. Schizoid macrumors 6502a


    May 29, 2008
  7. okboy macrumors regular

    Oct 9, 2010
    When it comes to the environment: "We're a green company with a conscience, and if you don't like it, get out of the stock."

    When it comes to taxes: "We have a fiduciary responsibility to our shareholders to use every tax evasion loophole possible."
  8. Porco macrumors 68030


    Mar 28, 2005
    The quicker and more widespread the move to renewable energy the better. This is an area Apple can genuinely help change the world for the better.

    And I think it's both ethically and economically the right direction to go in, those things do not have to be mutually exclusive.
  9. DeepIn2U macrumors 603


    May 30, 2002
    Toronto, Ontario, Canada
    The hippies grew up and STILL won their own way, dig it?!!
  10. dannyyankou macrumors G3


    Mar 2, 2012
    Scarsdale, NY
    Fixed for accuracy
  11. dwaltwhit macrumors 6502


    Oct 25, 2013
    From a financial standpoint this is a positive both short and long term. Short term has the Benefits of PR. Long term is the investment in infrastructure that leads to vastly reduced overhead in the years to come.
  12. mcfrazieriv macrumors 6502a


    Jan 30, 2012
    Irvine, CA
    Well duh. The new ring could even be a characterized as an underground test loop for upcoming EV cars.
  13. Zirel Suspended


    Jul 24, 2015
  14. imnotthewalrus macrumors regular


    Nov 20, 2015
    I am happy to see Apple continuing to bring attention to responsible energy consumption. They don't HAVE to, as many other high-profile companies have not even begun to be environmentally responsible.
  15. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    Wow !.. Look at all those panels..

    Most people have a farm full of animals,, but Apple has a farm full of solar..
  16. Bubba Satori Suspended

    Bubba Satori

    Feb 15, 2008
    Which companies are those?
  17. needfx macrumors 68040


    Aug 10, 2010
    macrumors apparently
    I can see a gate in the forefront of the photo hissing
  18. sideshowuniqueuser macrumors member


    Mar 20, 2016
    Anyone who is still a little unsure about whether or not global warming is real, should check out this graphic:
  19. itguy06 macrumors 6502a

    Mar 8, 2006
    Except most "Green" energy has costs that are about the same as the "nasty" energy. You have to make, ship, maintain, etc all that stuff. Especially the solar panels. IIRC it's about a net wash.
    --- Post Merged, Sep 19, 2016 ---
    I've seen it and it's cute. But it doesn't tell the whole story. Overly the Earth's population onto that graph and notice something? As we packed more and more people onto the planet the temp went up.... But nobody wants to talk about that. It's far easier to control the ever growing population with dubious science.
  20. TrumpsWithUs macrumors newbie


    Sep 8, 2016
    Spring, TX
    Anyone ever wonder what the temperature is above one of these solar fields? Does it cook birds that fly overhead? Heat the atmosphere at all?
  21. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    Good. Fund Liquid Flouride Thorium Reactor research and build a modern reactor.

    ...instead of waiting for the Germans & Russians to do it, like the US Gov's plan.
  22. TallManNY, Sep 19, 2016
    Last edited: Sep 19, 2016

    TallManNY macrumors 601


    Nov 5, 2007
    The data you might have about real world costs of renewable energy, if it more than three years old, it is out of date. If it is five years old, it is vastly out of date. I suspect you are quoting data that is decades old though. Yes you have to ship solar panels and make them and things like that.There are costs. But the cost of making panels and racking is going down. And there is almost no maintenance cost for solar panels. And they last for a really long time. 35 year useful lives is the baseline these days that an independent engineer will certify for a well built top of the line solar facility. I work in the industry and it is really amazing how much the nuts and bolts costs have come down.

    Solar has one issue. It is a huge issue, but it is the only one. Solar facilities don't generate power after the Sun goes down. That is the issue. So you need some fossils fuel plant to ramp up to pick up the load at that point. As it turns out, natural gas fired plants can ramp up quickly. So you could make a system that is mainly solar during the day and natural gas and wind during the night. But you would need to have those natural gas plants ready to step in on a cloudy day and of course every night. But when the Sun is shining, nothing can compete with solar at this point.

    Have you ever walked on black asphalt with your bare feet? It can be quite hot. But hold your hand one foot above that asphalt and you won't detect much extra heat. And it would be ridiculous to think that birds are going to die flying over a parking lot due to heat. Solar panels are a lesser version of that because they don't retain heat as much since they have air circulating below them as well as above. So no these PV panels will never cook a bird. The concentrated solar panels which reflect a football fields worth of light back at a central point is a very different technology and issue. But there have only been a few of those projects ever built and there is unlikely, in my opinion, to be any more unless the technology gets much better.
  23. macs4nw, Sep 19, 2016
    Last edited: Sep 19, 2016

    macs4nw macrumors 601


    "avoidance" and "loophole possible" still have a somewhat 'shady' vibe though.....

    I would even say: .... "to use every tax reduction option available"..... sounds as legal as it is.
  24. dannyyankou macrumors G3


    Mar 2, 2012
    Scarsdale, NY
    Yeah, one thing people are forgetting is that those tax "loopholes" are just incentives that are in the tax code, and companies take advantage of them. Nothing shady at all.
  25. maxsix Suspended


    Jun 28, 2015
    Western Hemisphere
    Perhaps this "news article" was released now, to draw attention away from the botched iPhone launch.

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