Apple Joins Threads

[uacd]

I said it in the last post about Threads and people laughed. It already has 350m daily active users and they will be real figures rather than whatever Elon is yapping about.
Threads will be bigger than X. It will be a billion user business like Meta’s other sites.

They haven’t even started ad’s in it properly yet so there will be more revenue to share which will encourage more engagement etc.

Apple just doing what all businesses should do. Meet their customers where they are.

Real audience or not, neither Twitter (X), nor Threads, Mastodon, or whatever bring anything new to the table.

People want social networks to function as fun aggregators. Both Twitter and Threads are still holding to 16x9 video format as if their target still used clunky Windows XP computers to access the web.

In the era of AI, doomscrolling for useless info on socials is no longer needed, and people are already embracing finding their news via AI.

Also, text-based “quick” information is going into the past. If people want a news story, they can watch a short video and not read some useless 10-word text message like “uh oh, genocide of native population happening on Mars! Earth is next.”. Lol I mean is that even a worthy content in 2025?

Look at Instagram. They have put clear priority on 9x16 vertical video format. Everything different than that is for cinema, Netflix and theaters.

Where I live people use Threads like they have used Twitter back in the days - to whine about how pathetic their lives are, or how hard it is to get something, about some weird situations one WILL NEVER EVER EXPERIENCE, about some “social injustice” whatsoever. So literal reddit 2x. Majority of people don’t care about all of that and do not use neither of them and just scroll TikTok or Instagram for fun videos, they don’t want to load their brains with useless info.

And since Apple is interested in revenue, they will go for the majority. I think they created Threads account “just in case it doesn’t flop” (it eventually will, same as Elmo’s X)

 

[svish]

Apple might most probably be using it for ads just like in X. Not surprised to see Apple in Threads as Apple will be using all available platforms to advertise its products. I don't use the app much.

 

[Corefile]

Not sure if Facebook is worse than Twitter or not. No, I won't use those stupid replacement names as I don't respect either of those awful entities.

 

[turbineseaplane]

Why is there only room for one network? And why does it have to be X?

I can imagine there are companies who don’t want their posts mixed up with racist content and porn, or risk being censored. A lot of government agencies withdrew from X for that exact reason.

The people left on the cesspool that is Twitter now are "bigly mad" that people aren't forced to listen to their noxious takes on everything.

 

[Jeaz]

I didn't say he "left". That would be past tense.

But you suggested he was leaving, while there's no evidence he is.

I personally enjoyed Twitter but got no interest in neither X or Threads, but looking at usage numbers it seems it's only a matter of time before Threads overtake X.

 

[Donkey Man]

I presume for support like they use to use Twitter for until the Elon mess. Would require DM support and Threads just launched that so would explain why they just officially signed up presumably.

What “Elon mess”?

 

[RedWeasel]

If Threads did not rely on Facebook and Instagram and it was its own standalone service. A lot more people would be happy to use it.

If Thread was a standalone service and didn't get shoved in people's faces by Instagram, no one would know it even existed.

 

[Kar98]

MacRumors is the only social I need.

Well that and FARK.

 

[MiBook84]

This is all about marketing, not endorsing something. Apple put posters in all kinds of places in the world. And they are visible where their target audience is. Im not a fan of applications being built to avoid having to adhere to the rules of the web browser and such environments, but thats where we are today... But I believe that some people absolutely see what Apple does as a way to approve of those things as consumption, but I believe it is not at all that way. I dont have threads and I dont plan on starting because of this either but who knows in the future..

 

[threesixty360]

Real audience or not, neither Twitter (X), nor Threads, Mastodon, or whatever bring anything new to the table.

People want social networks to function as fun aggregators. Both Twitter and Threads are still holding to 16x9 video format as if their target still used clunky Windows XP computers to access the web.

In the era of AI, doomscrolling for useless info on socials is no longer needed, and people are already embracing finding their news via AI.

Also, text-based “quick” information is going into the past. If people want a news story, they can watch a short video and not read some useless 10-word text message like “uh oh, genocide of native population happening on Mars! Earth is next.”. Lol I mean is that even a worthy content in 2025?

Look at Instagram. They have put clear priority on 9x16 vertical video format. Everything different than that is for cinema, Netflix and theaters.

Where I live people use Threads like they have used Twitter back in the days - to whine about how pathetic their lives are, or how hard it is to get something, about some weird situations one WILL NEVER EVER EXPERIENCE, about some “social injustice” whatsoever. So literal reddit 2x. Majority of people don’t care about all of that and do not use neither of them and just scroll TikTok or Instagram for fun videos, they don’t want to load their brains with useless info.

And since Apple is interested in revenue, they will go for the majority. I think they created Threads account “just in case it doesn’t flop” (it eventually will, same as Elmo’s X)

People like to talk to each other. That’s not going away. In fact, the more isolated people are physically with remote jobs or having to move to another area to find work, the more likely they are going use tools like threads.

I think riffing off current news is a starting point for many conversations just like in real life. The idea that ai can bring you specific information may kill search engine businesses. But not humanity’s need for connection.

 

[yeahtyeaht]

I didn't say he "left". That would be past tense.

They’re also not leaving, which is still a lie. You just assumed something random without having any proofs.

 

[breenmask]

Yes, that's why I was careful and quoted your exact word, "leaving."

Then agree to disagree on "when he very much isn't" because he left X completely then is coming back to post on X because clearly there's a bigger audience.

 

[breenmask]

Why is there only room for one network?

Never said there's only room for one network. Facebook and Twitter existed for a long time.

 

[breenmask]

But you suggested he was leaving, while there's no evidence he is.

He left X completely. Now he's starting to post X again. There's no reason to do that other realizing bluesky's audience isn't what he expected. That's literally evidence.

 

[breenmask]

They’re also not leaving, which is still a lie. You just assumed something random without having any proofs.

When you leave X completely and start posting again, that just goes to show he realized BlueSky's audience is trash and he's starting to come back to X.

Literal proof he's leaving. If he wasn't leaving, why start posting on X again?

Even Mark Cuban mentions lack of diversity in BlueSky and is pushing users back to X 🤣

 

[Jensend]

Literal proof he's leaving. If he wasn't leaving, why start posting on X again?

Because most people have multiple social media accounts and posting on one isn't evidence that they are leaving another.

I'm going camping for a few days soon. That doesn't mean I'm in the process of leaving/changing my home.

I think you just repeated someone else's claim without checking it yourself, and you are unwilling to admit you were wrong about something.

Even Mark Cuban mentions lack of diversity in BlueSky and is pushing users back to X 🤣

He's probably right that that is part of the reason. Much of it is just that there are way more people on X in total. Still doesn't make you right.

 

[breenmask]

Because most people have multiple social media accounts

that doesn't explain the silence between nov and April. if it was always the case that he would continue using it, there would have been intermittent posts between nov and April.

it's clearly evident that around April, he couldn't find satisfaction in bluesky enough to continue not posting on X.

 

[tehabe]

Social media failed when we started to use the term social media instead of social network. And when Facebook started to use the metric of engagement above all else. Essentially when it became a business. Social networks can't become a business without harming its users. Twitter was awful even before Elon Musk took over. Instagram has essentially lost all meaning. Bluesky works so far and only because you can hide reposts on your timeline, same with Mastodon. Also chronological timelines are still better than anything an algorithm can come up with, especially if it put users into your timeline who you are not following.

 

[Jeaz]

He left X completely. Now he's starting to post X again. There's no reason to do that other realizing bluesky's audience isn't what he expected. That's literally evidence.

Again, doesn't mean he's leaving Bluesky. Actually looked at Mark Hamills X vs Bluesky. At least from what I can see without logging in, his latest tweet was in September last year. Meanwhile, he posted to Bluesky three times in last 24 hours.

Either way, most aren't die hard on one platform like you seem to be about X and actually use more than one platform.

Look, I miss old Twitter as well, it was in many ways the best social media experience since you had such direct contact with many interesting people, but whatever you think of Elon, it's undeniable he fumbled the ball hard on Twitter, and it's probably never going to be as prominent as it was. I don't think Threads or Bluesky will either to be honest, we just have to accept that we won't have that experience again.

 

[Jensend]

At least from what I can see without logging in, his latest tweet was in September last year.

It was changed so it won't show posts in chronological order if you're not logged in, unless you're viewing a government/politician account (grey checkmark).
If you want to see chronological posts while logged out, you can put the word "cancel" between the x and the .com of the URL.

https://xcancel.com/markhamill

 

[hanske68]

Apple meets Meta, the most privacy respectless company ever? Shivers.

 

[Ursadorable]

People still use threads? wild.

People still use Meta products? Wild.

 

[Ursadorable]

I don’t quite get why you want Bluesky to go away

I'm thankful Bluesky exists, for the same reason I'm thankful mental institutions exist.

 

[tehabe]

I'm thankful Bluesky exists, for the same reason I'm thankful mental institutions exist.

You got that confused with Elon Musk's X

 

[breenmask]

Again, doesn't mean he's leaving Bluesky.

Agree to disagree