Apple just replace $ with £ for Apple Watch

[Freida]

Thank you - some people here don't seem to get the cost of business in the UK, and what it takes to import an item from a foreign country and the taxes/duties on it. Is it great? No it's not great. We're clearly not happy. But it is justified. There's more to business, importing, and selling an item in a different country than looking at an exchange rate on XE.com.

Please do explain the VALID example with the PS4. If Sony can have the same prices but lower UK price then how come Apple charges £50 more?

 

[Smeaton1724]

Thank you - some people here don't seem to get the cost of business in the UK, and what it takes to import an item from a foreign country and the taxes/duties on it. Is it great? No it's not great. We're clearly not happy. But it is justified. There's more to business, importing, and selling an item in a different country than looking at an exchange rate on XE.com.

All of those things you factor were already factored in to the original Apple Watch pricing, any price increase is for some new tooling and the value of currency. What about existing, established product lines where nothing is changing from what already exists?! iPhone cases increased by £10 (From £25 to £35), iPod Nano from £129 to £149, Apple pencil £79 to £99, iPad Pro 12.9 32GB £679 to £729. Apple has taken a currency drop and hiked prices with an additional sum on top.

I have no major gripes increasing iPhone pricing, or even Apple Watch pricing, after all new products are independent of history, in most things but brand and name. However hiking up accessories and devices that have not changed in any way like the pencil by 20% is taking the biscuit.

 

[colmaclean]

The pencil actually increased around 25% in price.

Not looking forward to seeing the prices for the impending (for the last year) Macbook Pro refresh.

 

[Freida]

The pencil actually increased around 25% in price.

Not looking forward to seeing the prices for the impending (for the last year) Macbook Pro refresh.

I don't know about others but to me it seems that Apple lost a lot of customers in UK. Sure the currency devaluation is partially at fault here but that is not important. Apple products just suddenly became out of reach for certain customers and I don't see a solution on the horizon soon.
I fear what the refreshed iPads and MBPs will be like. Probably will hold onto my 2012 retina MBP even longer.

Or I will just have to visit USA more often (kidding)

 

[asfalloth]

Sales of second hand Apple gear in the UK will jump. I'm an avid Apple fan and gadget owner, these increases will make me just buy things when abroad, yes Apple still get my money but I'm not paying the UK prices. An Apple watch (New one £100 more), few straps (£10 more each) and an iPod Nano (£20 more) as a gift, with those increases it would part fund my flight cost!

Accessories gone up, old devices gone up. I fear for the forthcoming new Mac pricing!!

I too fear the new MBP pricing, my eldest daughter has got dibs on this new 2016 MB as I indicated I would be getting one of the new MBP's, slightly worried about what I've agreed to now

 

[KPOM]

Price jump still not justified. This is apple wanting round numbers as always.

Have you looked at the exchange rate lately? 2/3 of the difference is VAT. There are also greater statutory protections for consumers in the UK, plus a higher minimum wage, etc.

 

[rsnapeuk]

Have you looked at the exchange rate lately? 2/3 of the difference is VAT. There are also greater statutory protections for consumers in the UK, plus a higher minimum wage, etc.

As much as I appreciate what you're saying in relation to the difference in doing business / expecting between US and UK, my frustration is that the numerical amount is exactly the same $399 / £399, it's madness.

By your example of VAT being different, is another reason why the pricing should be, right?

 

[KPOM]

As much as I appreciate what you're saying in relation to the difference in doing business / expecting between US and UK, my frustration is that the numerical amount is exactly the same $399 / £399, it's madness.

By your example of VAT being different, is another reason why the pricing should be, right?

Prices in the US exclude sales tax because it varies from place to place. That's a 20% difference right there.

 

[Fuzzball84]

Anyone for TTOP on steroids? lol
[doublepost=1473362602][/doublepost]

Anyone for TTOP on steroids? lol

TTIP sorry

 

[MadCar]

Please do explain the VALID example with the PS4. If Sony can have the same prices but lower UK price then how come Apple charges £50 more?

You want VALID (shouting really?) then here you go and welcome to the world of currency trading.

The PS4 is Sony not Apple and based in Japan and they use the Yen.

Lets take the PS4 SLIM

Yen price 30k
US conversion price $292 Actual with no VAT / Sales tax $299
UK conversion price £219 but we only quote with VAT so that would be £262 but hold on they sell it for £259

So in conclusion using that example of currency conversion the UK get it cheap than the US, go UK.

But the Example I gave earlier US $ to £ is still very much valid and accurate and explains why we are paying what we do, fun hey.

Happy?