Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Attachments

  • FADBB0D8-0FC3-4A5C-9632-0FD5BB05BF3D.png
    FADBB0D8-0FC3-4A5C-9632-0FD5BB05BF3D.png
    791.2 KB · Views: 88
Love it! This is why i love Apple because they care about my privacy and want to change the world. Not just sell my data to the Russians
 
i'm all for privacy. But when they make it annoying aand tedious to deal with I lose interest.
 


Apple today updated its privacy website with a new "Labels" section that brings privacy labels for all of Apple's apps together in one place, making it easier for users to learn about how Apple apps handle their personal data.

apple-privacy-labels-website.jpg

Apple already provided privacy labels for its apps since the feature launched last year, but on individual support pages, so this new "Labels" section makes it easier to view the labels all in one place, and in alphabetical order. Privacy labels are available for Apple's apps across iOS, iPadOS, macOS, watchOS, and tvOS, so some apps like GarageBand appear more than once. Apple has also included labels for developer tools like Xcode and even the App Store itself, providing a very comprehensive level of privacy information.

Apple emphasizes that users will not find any data under "Data Used to Track You" for its apps, as Apple does not track users. Apple says it holds itself to a higher standard than it does for all other developers, who will be permitted to track users if they obtain their permission via the App Tracking Transparency framework that will be enforced as of iOS 14.5.

Apple introduced privacy labels on the App Store in December, providing users with a broad overview of the data types an app may collect, and whether the information is used to track them or is linked to their identity or device. These labels appear in App Store listings for third-party apps and downloadable Apple apps like Apple Podcasts, while built-in apps that cannot be removed like Messages have labels on Apple's website.

Apple has required developers to fill out the privacy labels when submitting new apps and app updates to the App Store since early December, but the labels function on an honor system. Apple previously said it "conducts routine and ongoing audits of the information provided" and works with developers to correct any inaccuracies, adding that apps that fail to come into compliance may ultimately face removal from the App Store.

Article Link: Apple Launches All-in-One Web Page With Privacy Labels for Its Own Apps

Apple appears to have changed the website linked to. It doesn't look anything like the article picture. There is nothing there that I can see.
 
How does Search Ads get away with the tracking? They sell ads to third parties based on usage, location and a bunch of other data. Is it because Search Ads is technically "first party" so it doesn't count?
Tracking is defined as collecting data then sharing it with third parties.
 
I though that for search ads developers pay for having their app at the top of the list when someone search for some basic keyword. Not that they track you in order to promote apps???? I might be wrong, that’s why I’m asking
You bid for keywords, but you can also choose demographics to target; location, age, gender. Isn't that "tracking"?

Tracking is defined as collecting data then sharing it with third parties.
Google and Facebook (outside of edge cases) just sell ads based on the data collected and that is considered tracking
 
Last edited:
Business is not charity. Without third party audit, without sufficient regulation, Apple self regulating this does not sell to me. Third party developer aside, there is no way we can figure out where does Apple collected data go, for what purpose, and at what point. Hopefully the hefty price we pay when purchasing Apple devices covers the revenue where for other companies having to generate through exchanging user data.
 
Or at least pretending to. Who's to audit Apple? Could this be another marketing blitz to cover up the truth, like Apple is so famous for? I don't know.
I’d trust more that this is a marketing blitz than Apple is actually doing something to protect customer privacy. But even this we have no proof. I would prefer not just go blind trust, but I guess most of the time we have no other choice besides not using smart devices from Apple google etc.
 
  • Like
Reactions: nt5672
Or at least pretending to. Who's to audit Apple? Could this be another marketing blitz to cover up the truth, like Apple is so famous for? I don't know.
Apple’s actions combined with their words should give them the benefit of the doubt. Its easy to be cynical and dismissive while doing nothing on your own. Apple has created very powerful and motivated enemies in response to all of this, so a logical person would believe that its unlikely Apple would be doing this if it wasn’t an action of conviction. Given Apple’s position on this topic, if the public caught them fabricating all of this information the Apple brand would pay a heavy price, and it would not be difficult for researchers to fact check them on this.

On top of that, Apple themselves are lobbying for actual governmental oversight of the tracking/ad industry. So yea, no formal auditors or standards exist today, but Apple is actually PUSHING for it, while tackling it on their own as it continues to go unchecked from oversight.

Or just distrust everyone and everything and continue living in a world of cynicism. Facebook should be the target of your cynicism, not Apple.
 
Last edited:
That page could be presented so much better. A table with Apps down the side and Data fields across the top would be more helpful. For example, which apps link my location or my financial info?
 
I love these labels but my only issue is they are "on your honor" I do believe Apple will some day implement an automated system to compare their selected privacy statements to the applications code and operations along with network traffic to validate them. I just hope this happens sooner than later
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.