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Apple today launched its annual Back to University Program in Australia, New Zealand, South Korea, and Brazil, offering students and teachers free AirPods with the purchase of an eligible Mac or iPad.

australia-back-to-university-2021.jpg

Eligible devices include the MacBook Air, MacBook Pro, iMac, iMac Pro, iPad Pro, and iPad Air, including the new M1 models. Purchases come with free standard AirPods, but customers can upgrade to AirPods with Wireless Charging Case or AirPods Pro for an additional fee.

Mac and iPad models are available at discounted educational prices when purchasing through the educational stores for Australia, New Zealand, Brazil, and South Korea. Apple also offers AppleCare+ protection plans at a 20 percent discount.

To get the free AirPods, customers will need to add an eligible Mac or iPad to their carts, where the option to add the AirPods (or upgrade) will come up during the checkout process.

Discounts are available to current and newly accepted university students, parents buying for students, and teachers and staff at all levels. Sign up and enrollment verification through UNiDays is required. Educational discounts will be available for a limited time both online and in Apple retail stores that are open at the current time.

The Back to University program is identical to the Back to School promotion that launches in the United States, Mexico, Canada, and Europe in the summer months, so expect similar deals when Back to School rolls around in those countries later this year.

Article Link: Apple Launches Annual 'Back to University' Promo in Australia, New Zealand, South Korea and Brazil
 

JCoe13

macrumors 6502
Sep 9, 2014
306
376
Chicago, IL
Really was hoping that you could upgrade to the AirPods Max as you can with the AirPods Pro... Would have gotten them when the sale comes to the US later this year (And hopefully alongside a 16" M1 😏)
 
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LeeW

macrumors 68030
Feb 5, 2017
2,724
5,136
Glasgow, Scotland
My daughter just finished her teaching degree and got her 1st teaching job, thought I was loosing my route to discounts but it turns out as a teacher she continues to get her discounts, happy days!
 
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wesley96

macrumors 6502
Sep 21, 2009
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Australia, New Zealand, and Brazil has the school year start on February. It happens on March in South Korea, but since the promotion runs through March 16, I suppose Apple decided to just do the promotion at the same time.

It seems that Europe and European-influenced countries tend to have the school year start after summer holidays - August/September in Northen Hemisphere and January/February in Southern Hemisphere. But many Asian countries tend to do it at the start of the year or in Spring.
 
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PharmlyDoc

macrumors member
Jun 26, 2020
40
22
The Spring semester is starting here in the United States – why aren't we getting any special education discounts? ...and the college discount for the new M1 Mac Mini is abysmal. The M1, 8GB ram, 512GB SSD model is ~2.224% off while the M1, 16GB ram, 1TB SSD model is ~4.62% off...appalling.
 
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Py1

macrumors newbie
Jan 6, 2021
1
1
For the price they sell in Brazil the offer should be another free MacBook, it is more than 2k the price of a MacBook Air with basic Config
 
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Erehy Dobon

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Feb 16, 2018
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Australia, New Zealand, and Brazil has the school year start on February. It happens on March in South Korea, but since the promotion runs through March 16, I suppose Apple decided to just do the promotion at the same time.

It seems that Europe and European-influenced countries tend to have the school year start after summer holidays - August/September in Northen Hemisphere and January/February in Southern Hemisphere. But many Asian countries tend to do it at the start of the year or in Spring.
This is correct.

The back-to-school promotions coincide with the local school year start. I believe the Japanese school year starts in April.

All of Apple's markets likely have some sort of discretionary promotion budget. The various country managers decide on how to use that budget. Allocating for back-to-school discounts and regionally specific holiday events would seem to be the best use of those funds.

It makes no sense for Japan to offer back-to-school discounts in August (in the middle of their school year) or to promote Black Friday (which isn't a thing).
 
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Madhava

macrumors member
Mar 23, 2017
76
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As we have Apple online sales store now in India, hope we get similar offers in May/June. 🤓
 
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GeoStructural

macrumors 6502a
Oct 8, 2016
747
2,457
Colombia
Australia, New Zealand, and Brazil has the school year start on February. It happens on March in South Korea, but since the promotion runs through March 16, I suppose Apple decided to just do the promotion at the same time.

It seems that Europe and European-influenced countries tend to have the school year start after summer holidays - August/September in Northen Hemisphere and January/February in Southern Hemisphere. But many Asian countries tend to do it at the start of the year or in Spring.
In most American countries the school year starts in January. It was quite new to me when I moved to the US and found that the school year started in August or September here.
 
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