Apple Launches New 'The Notebook People Love' MacBook Air Ad

[carboncocoa]

One of the cities is Toronto!

 

[inscrewtable]

That's more like it Apple. Brilliant funky witty and makes the samsung 'bash apple ads' look like 1990 cell phones ads in comparison. My favourite as since 'bounce'.

 

[billystlyes]

Trying to draw attention to the back of the screen, cause the screen itself sucks.

 

[Matt Leaf]

this whole year has been completely focused on marketing

the city I live in is covered in gigantic iPhone 5c ads in all the prime spots

 

[ErikGrim]

this whole year has been completely focused on marketing

the city I live in is covered in gigantic iPhone 5c ads in all the prime spots

They had to once it became apparent that Samsung’s blanketing of every channel internationally for the better part of a year actually worked.

 

[Mackan]

The notebook people love?

People would love it more if they'd hurry up and release a Retina version!

Indeed. The mere thought that they update these models yet another time, trying to sell them as "new", without an edge-to-edge retina screen... makes me feel a bit...

 

[thekeyring]

No way should be an Apple ad.
You can see the macbook's shadow moving as they switch between stickers.

That is deliberate, or else it wouldn't be in the ad.

 

[inscrewtable]

No way should be an Apple ad.
You can see the macbook's shadow moving as they switch between stickers. And Apple shouldn't switch back to their old logo just for advertising some stickers. I'm hoping this is a student project.

It makes me sad that you don't see the brilliance. Of course it's all deliberate. Even though it's the same computer and all the grunge is digital not real, nevertheless it's meant to look like lots of different computers all with various stickers, therefore the grunge moves the stickers look like they've been stuck on by real people, and the computer and shadow shifts deliberately to give it a proper analogue feel.

Believe me, there is nothing, not a single detail that is not deliberate. Even the way that it mines the collective unconscious with the famous bullet through the apple shot.

 

[1083296]

for those interested macbook decals are pretty cheap ~£5 see a few examples for order

 

[CJM]

I think if Apple wants to start using the philosophy of incorporating Californian values then this ad is a strong piece of evidence of that. It's about creativity and non-conformance.

I like it.

 

[tmanto02]

Great TVC!

 

[FinalSortie]

Missed the Boat

Definitely one of the best Apple commercials in a while. Loved the retro logo at the end. Although, I think we might be seeing some of the Beats culture rubbing off on Apple here.

https://www.apple.com/macbook-air/stickers/index.html#video-stickers

 

[saggsy]

Loved this ad.

One of the best I've seen from apple in the near 15 years I've been an apple fanatic.

saggsy

 

[iOSaddict]

awesome ad!

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Trying to draw attention to the back of the screen, cause the screen itself sucks.

The screen itself doesn't suck.

 

[Akarin]

Cool ad. I have seen my sticker in it :-D

 

[kristoffer4]

Anyone know what track it is by Hudson Mohawke?

 

[TheRainKing]

It's a lot better than the horrible iPhone ads they've done recently.

 

[livit]

Great ad, and honestly a great point to make.
No other computer is being loved and personalized with stickers as much as the Mac - great message. Great music used as well.

This is my MacBook right now:

 

[TC400]

One of the best ad they made in years i think.

I also think the pair of glasses at the beginning is a tribute to Steve.

 

[Reason077]

No way should be an Apple ad.
You can see the macbook's shadow moving as they switch between stickers. And Apple shouldn't switch back to their old logo just for advertising some stickers. I'm hoping this is a student project.

I think it's a great ad. Apple have recently been moving away from their long-time ad agency, TBWA. So perhaps this was one of the first ads developed by Apple's new in-house team.

It may not quite have the sugary, slick production values of TBWA's work. But at least it doesn't suffer from the "designed for focus groups" blandness that has plagued many of their recent ads.

 

[DJJAZZYJET]

I can't help feel this advert is heavily influenced by Dr Dre, and it actually is a brilliant ad!

 

[JerTheGeek]

Love this ad, LOVE my Air

I've owned both sizes of Air, and I can definitely say the Air is the best laptop ever made. It seriously is awesome!
This ad is so fun and cool; though I like their previous ads, I have to say I enjoyed this one much more. I like the direction they're headed with this ad. And as other posters have mentioned, they didn't have to bash any of their competitors, even though Microsoft has been challenging them with the Surface Pro 3. They just show why people love their product. I think this ad will be really successful. I know I love it. And I certainly LOVE my Air.

 

[winston1236]

This a real commercial? Looks like a student project to me.

 

[JHankwitz]

What are they selling? Only the last few seconds give a clue. Shotgun advertising sucks. I didn't see a single benefit displayed. They must be wanting people to use their stuff for things I would never engage in.

 

[winston1236]

I think it's a great ad. Apple have recently been moving away from their long-time ad agency, TBWA. So perhaps this was one of the first ads developed by Apple's new in-house team.

It may not quite have the sugary, slick production values of TBWA's work. But at least it doesn't suffer from the "designed for focus groups" blandness that has plagued many of their recent ads.

Those ads you are talking about were made by their in house marketers. But soon they are pulling all of their ad work in house so we'll see...