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Apple Launches Redesigned Mobile Website

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Apr 12, 2001
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Following today's announcements of the iPhone 6, iPhone 6 Plus, and Apple Watch, Apple has launched a redesigned website with a brand-new interface for mobile devices. The new interface emphasizes a flat design aesthetic, which includes a drop-down menu bar that allows users to scroll through Apple's product line.

newapplemobilesite-800x567.jpg
Individual product pages have also been formatted to fit mobile devices, as text and images fit inside a single column. Apple displayed the full, desktop version of its site on its mobile devices prior to today's announcements.

newapplemobilesite2-800x652.jpg
Apple also redesigned its Apple Store App last week, making it universal for both the iPhone and iPad and allowing users to start shopping on one device and finish it on another, including a Mac or PC.

Article Link: Apple Launches Redesigned Mobile Website
 
Article Link
https://www.macrumors.com/2014/09/09/apple-redesigned-mobile-website/
Mobile versions of websites are almost universally awful. Good for Apple for taking their time to get it right.
 
The new desk top design, where it's fully implemented is brilliant. The menu replacement is long overdue since they started to introduce the flatter design language last year.
 
They redesigned the entire website, and now have a mobile version for the first time ever. Would have liked to see them go responsive.
 
Looks great!

What an amazing day... Fantastic keynote! On every tech news website, the haters are in full force. Even on this one.

We know what this means. Apple nailed it big time!
 
With the original iPhone, they touted the ability to view the full web.
Now, with iPhones going larger than ever before, we're finally (?) getting a stripped down version.

Am I the only who thinks this is ironic?
 
pedromcm.pm said:
What an amazing day... Fantastic keynote! On every tech news website, the haters are in full force. Even on this one.

We know what this means. Apple nailed it big time!
Click to expand...

Yip, there will be a lot of people crying over this getting annoyed at themselves not being able to think of something mean to say. I feel their pain, they don't stand a chance ;)
 
Loving the design changes to the website and mobile sites. This should have been done last year with the iOS 7 launch but better late than never.

Apple wins the day for sure!
 
Sound214 said:
It's kind of responsive. At least the menu.
Click to expand...
They're using server side detection to server up the mobile site. If you resize your browser on your laptop/desktop, you won't be able to see it. It's adaptive... but not 100% responsive. I have a feeling Windows Phone users are going to be screwed!
 
Puzzling how a company with $120B in the bank who invented modern mobile interfaces waits until 2014 for a mobile optimized site. Glad it's finally here.
 
Same here, the whole keynote experience was the worst ever. First started with Chinese VoiceOver and then unwatchable due to bandwidth issues that they probably grossly underestimated. Oh and the air playing of the new iPhone ad where the audio is full of static noise. Truly pathetic!!!
 
KoolAid-Drink said:
Am I the only one who has the website crashing Safari every time I open it, on a 5s (7.1.2, unjailbroken)?
Click to expand...

Same here. 7.1.2 stock.

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5t3f4n said:
With the original iPhone, they touted the ability to view the full web.
Now, with iPhones going larger than ever before, we're finally (?) getting a stripped down version.

Am I the only who thinks this is ironic?
Click to expand...

I had a similar thought. It's always been irritating to me to get a mobile site on my iPhone, which has a desktop-class browser. Very rarely are mobile sites done right.

On the other hand, in my limited experience before Safari crashes, it seems to be designed to make use of the touch interface better than other desktop-sites-on-iOS.
 
I would check it out, but with the exception to a direct link to the Watch page I got from Google, I can't look at the damn apple.page. Because it crashes my iPhone 5S safari, every time.

What was it Steve said in the original iPhone presentation about other phones being consigned to using the "baby internet"?
 
5t3f4n said:
With the original iPhone, they touted the ability to view the full web.
Now, with iPhones going larger than ever before, we're finally (?) getting a stripped down version.

Am I the only who thinks this is ironic?
Click to expand...

Viewing the full web is pointless if you can't navigate it properly, and it's ridiculous to expect people to tap tiny links, or pan around a desktop-sized website on a tiny* mobile screen.

*iPhone 5.5" notwithstanding ;)

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KoolAid-Drink said:
Am I the only one who has the website crashing Safari every time I open it, on a 5s (7.1.2, unjailbroken)?
Click to expand...

I'm on a 4, with a jailbroken iOS 5, and I can navigate it just fine... except the entire website is laggy enough to almost fool me into thinking I'm using an Android phone.
 
A zillion times better. I was wondering when they were going to replace that ugly dated website that didn't fit at all with their new OSes.
 
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