I'm glad that Apple is finally taking the initiative to redesign their mobile website which other businesses should too. With mobile traffic surpassing desktop traffic, it's definitely time for any and all businesses to offer a mobile site to their clients. At Womp Mobile we believe that there are a large amount of mobile website conversion companies that lack the expertise to cater to the needs of large and sophisticated websites. In our experience, Java-script adaptive sites results in a stronger ROI. Check us out! www.wompmobile.com