Apple Launches Second Limited-Edition iPhone Accessory in a Month

[MacRumors]

Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.

Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.

Apple says it can be removed with ease, and doubles as a stand with two different viewing angles, in both vertical and horizontal orientations.

Inspired by modern sculpture, the Hikawa's design process involved direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control.

The limited edition Hikawa Phone Grip and Stand is available in two colors: a bold, high-visibility Chartreuse and recycled Crater, exclusive to Apple.

The Hikawa Phone Grip and Stand costs $69.95 and can be ordered from Apple's online store in the U.S. It's the second limited-edition iPhone accessory Apple has released this month, following the high-end designer iPhone Pocket, a cross-body pouch starting at $149.95.

Article Link: Apple Launches Second Limited-Edition iPhone Accessory in a Month

 

[Tig_one]

Any chance to make it uglier?

 

[and 4096 others like this]

Nice candlestick. Very useful when Christmas come.

 

[laptech]

Due to manufacturing volume, probably made for less than a $1 via injection molded process but sold for $69.95 because customers like to be ripped off.

 

[WarmWinterHat]

It looks 100% exactly like the brackets we have on IV poles here at the hospital I work at. Just needs a set screw. They even have that recycled plastic look.

Inspired by modern sculpture, my ass; it was inspired by Stryker and STERIS. 😂

 

[Octothorpe]

I thought it was a piece of granite.

 

[ToothBlueth]

Due to manufacturing volume, probably made for less than a $1 via injection molded process but sold for $69.95 because customers like to be ripped off.

Accessibility for the rich, so that the ultra rich become ultra rich plus.

 

[Anaxarxes]

Due to manufacturing volume, probably made for less than a $1 via injection molded process but sold for $69.95 because customers like to be ripped off.

iPhone 17 pro max cost is 410 usd and it's sold for 2000. for sure you must be applying your logic here as well.

 

[Velli]

Due to manufacturing volume, probably made for less than a $1 via injection molded process but sold for $69.95 because customers like to be ripped off.

There are extra processes to make it work with MagSafe. Not saying the margin is not still high, just pointing out that $1 won’t cover it. The magnet probably costs more than the moulded part.

 

[titanium69]

This recycled plastic leftover doesnt match my 300 dollar condom-sock...

 

[Donkey Man]

Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.

Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.

Apple says it can be removed with ease, and doubles as a stand with two different viewing angles, in both vertical and horizontal orientations.

Inspired by modern sculpture, the Hikawa's design process involved direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control.

The limited edition Hikawa Phone Grip and Stand is available in two colors: a bold, high-visibility Chartreuse and recycled Crater, exclusive to Apple.

The Hikawa Phone Grip and Stand costs $69.95 and can be ordered from Apple's online store in the U.S. It's the second limited-edition iPhone accessory Apple has released this month, following the high-end designer iPhone Pocket, a cross-body pouch starting at $149.95.

Article Link: Apple Launches Second Limited-Edition iPhone Accessory in a Month

Who in their right mind would be stupid or tasteless enough to buy such a hideous thing? Probably the ugliest accessory ever commissioned by Apple.

 

[Velli]

iPhone 17 pro max cost is 410 usd and it's sold for 2000. for sure you must be applying your logic here as well.

I don’t trust these cost estimates at all, however a markup from component cost of 5x sounds about right. Add margin for the factory, margin for Apple, margin for distribution, margin for the retailer, and 5x is quite reasonable. I can’t think of many products in this price category where I would expect a lower markup.

For an accessory like this, at least 10x. This may sound high to the uneducated, but that is actually just as fair as whatever salary you put on top of the burger you are flipping at McDonalds.

 

[Anaxarxes]

I don’t trust these cost estimates at all, however a markup from component cost of 5x sounds about right. Add margin for the factory, margin for Apple, margin for distribution, margin for the retailer, and 5x is quite reasonable. I can’t think of many products in this price category where I would expect a lower markup.

For an accessory like this, at least 10x. This may sound high to the uneducated, but that is actually just as fair as whatever salary you put on top of the burger you are flipping at McDonalds.

This is an accessory made by a name designer.

Have you ever seen the cost of a furniture made by Patricia Urquiola or a light element made by Louis Polsen or Jan Pauwels?

Why does an Hermes Bag cost 50.000 USD? Or a RR costing upwards of 700k USD, which is a streched 7-series? Surely the markups are insane. But the design and the brand make them valuable.

I havent heard of this person that designed this accessory, but it seems that it was designed with a certain aspiration in mind, has a unique touch of their approach and made with Apple's partnership -> 70 USD.

Certainly is not for me, but I'm not sh***ng on it either.

 

[axantas]

...the Hikawa's design process involved direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control.

Ok, it resides in a questionable price range, but do read the entire message and be happy, that you are not in the target group.

 

[emmab2006]

I Give it 2 days before someone copies the design and makes it available to 3d print.

 

[Reverend Benny]

iPhone 17 pro max cost is 410 usd and it's sold for 2000. for sure you must be applying your logic here as well.

There's not much software and product development or maintenance going on in a phone grip compared to a phone, so you can't apply the same logic.

 

[turbineseaplane]

$70 for a chunk of silicone.

Incredible stuff.

 

[aliomenti]

I thought it was a piece of granite.

Looks like a fancy bar of soap.

 

[ralph_sws]

looks like a rotten hinge

 

[maerz001]

Who in their right mind would be stupid or tasteless enough to buy such a hideous thing? Probably the ugliest accessory ever commissioned by Apple.

The granite color is already sold out

 

[Disgruntled_Scot]

I see April Fools Day has come early…

 

[Velli]

This is an accessory made by a name designer.

Have you ever seen the cost of a furniture made by Patricia Urquiola or a light element made by Louis Polsen or Jan Pauwels?

Why does an Hermes Bag cost 50.000 USD? Or a RR costing upwards of 700k USD, which is a streched 7-series? Surely the markups are insane. But the design and the brand make them valuable.

I havent heard of this person that designed this accessory, but it seems that it was designed with a certain aspiration in mind, has a unique touch of their approach and made with Apple's partnership -> 70 USD.

Certainly is not for me, but I'm not sh***ng on it either.

Your examples are exactly why I’m saying that the markup on iPhones are not that ridiculous. Apple is a premium brand, with premium markup. They are not a luxury brand with luxury markup. They do not have Hermes level markup.

Based on component cost, I don’t even think they have higher markup than Samsung. They just run a more efficient ship. High markup does not mean you earn money.

On this one, I said “at least 10x”. But less than 70x.

Edit: I missed your last sentence. I am not ******** on it, I was defending it.

 

[Velli]

There's not much software and product development or maintenance going on in a phone grip compared to a phone, so you can't apply the same logic.

Correct. A cheap accessory needs a higher margin to be profitable. If you don’t understand why, start a business, then you will learn soon enough.

 

[Fender2112]

So many negative comments. It's exhausting.

Many years ago, my dad owned a pawn shop, and I helped him for a few years. Not a day went by without someone asking, "What is this worth?" The one truism I took away from this experience is, "It's worth whatever you're willing to pay."

Regardless of what you think of this particular item, someone will find value in it.

 

[macos9rules]

Thank god it can be removed with ease!