Apple Launches 'Today at Apple' Classes Around the World

Discussion in ' News Discussion' started by MacRumors, May 16, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple in April announced plans to begin offering "Today at Apple" educational classes at all of its 495 stores around the world, and as of today, the company has launched a new website to allow customers to sign up for the sessions.

    More than 4,000 sessions are being offered each day this week across all of Apple's retail stores.

    The "Today at Apple" program, which has been in place at Apple's Union Square location since the store opened, offers a range of classes on topics like coding, art, music, design, and photography. There are classes designed for both beginners and more experienced users, as well as classes for all ages, including children.


    Most sessions are taught by trained employees known as "Creative Pros," but in select cities, there are classes taught by well-known artists, photographers, and musicians. Session content will vary across different locations, but all 495 of Apple's retail stores are expected to offer "Photo Walks" and "Kids Hour" sessions by May 20.

    Today at Apple classes focus on everything from basic iPhone, iPad, and Mac skills to more advanced topics like mixing music on a Mac, editing photos on an iPhone, and drawing on an iPad. There are also "Studio Hours" where customers can bring in personal projects and get help from Apple staff.

    Most sessions are an hour in length, with the exception of Studio Hours, which last for an hour and a half.


    Apple Store chief Angela Ahrendts says the "Today at Apple" classes are designed to turn Apple locations into a "modern-day town square" where everyone is welcome to "discover a new passion" or take a skill to the next level. "We think it will be a fun and enlightening experience for everyone who joins," she said in a statement when the program was announced.

    Article Link: Apple Launches 'Today at Apple' Classes Around the World
  2. Asarien macrumors 6502

    Sep 24, 2015
    San Francisco, CA
  3. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    Interesting. I like that they are trying something different. Will it work? Only time will tell.
  4. avanpelt macrumors 68030

    Jun 2, 2010
    In seeing this article pop up, I was instantly reminded of that interview Angela did recently with that over-the-top excitement in her voice, saying that she wanted "Gen Z" people to say, "Meet me at Apple! Did you see what's going on at Apple today?!" Ugh.

    Also, "How to Sketch, Draw, and Paint with iPad"? Trying to sell more iPad Pros and Apple Pencils, I guess...
  5. Sheza macrumors 68000


    Aug 14, 2010
    Cambridge, UK
    Launched the website today - to tie in with the rumoured global store revamp supposedly taking place tonight?
  6. wannabefanboy macrumors newbie

    Jun 14, 2013
    I've just signed up for two already here at Regent Street London. Free Dua Lipa concert, and an iPhone photo walk around London with an amazing photographer. Yes please! Sign me up!!! Well looking forward to that!

  7. trainwrecka macrumors 6502

    Apr 24, 2007
  8. nabourque57 macrumors newbie

    Oct 27, 2016
    aka, a confusing debut of "updated workshops"!
  9. dwaltwhit macrumors 6502


    Oct 25, 2013
    I think that's why they exist as a company: to sell goods.....
  10. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    One of the things I would like to expand on and participate is in photography. I see that's one of the offerings they have and that's one field I wish I had more knowledge in to utilize and maximize my iPhone 7 Plus camera potential.
  11. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
    I doubted the apple pencil before trying it.. Once I actually used it I was amazing and how accurate it was. I felt like I was writing on paper.
  12. linkgx1 macrumors 68000

    Oct 12, 2011
    This is pretty interesting. I think Apple knows it cannot innovate anymore. Now, before you go all keyboard warrior on me, here me out. Apple is so big (thanks to the iPhone) that they are a name brand. I mean, they are pretty much the company that can take something, slap their name on it and sell. Their entire goal now is to protect that brand and keep it on everybody's mind. I doubt anything in the near future is going to change Apple like the iPhone. I think every product from here on out is to keep you from leaving. The Apple Watch for example, seems like a ''been there' product for some. But when you look closely, it's designed for you. From the several different styles of bands and watchfaces, you can make it ''you''.
  13. SteveJobs2.0 macrumors 6502a

    Mar 9, 2012
    Most stores are simply too loud and crowded to be used as a place of learning. Based on the courses offered thus far, I am not surprised to see that the calibre of course content is not much more advanced than, "How to plug your phone in to charge".
  14. Foogoofish macrumors regular


    Jun 12, 2011
    Trying to sign up for one of the Photo Walks to see what it's all about... 'Page Can Not Be Found' when clicking Sign Me Up.

    Any ideas?!
  15. jasonklee macrumors 6502a


    Dec 7, 2007
    Even more pretentious is teaching useless skills like art. I'd be okay if they taught actual useful skills like being a doctor or lawyer or engineer.
  16. Rogifan macrumors Core


    Nov 14, 2011
    Apple trying to sell more products. Oh the horror. Btw, there might be people who already have an iPad Pro and pencil but aren't great drawers (you can use the pencil for other things) that would be interested in a class like this.
    --- Post Merged, May 16, 2017 ---
    The only thing pretentious is your post.
  17. meaning-matters macrumors 6502


    Dec 13, 2013
    Agreed. Plus I want comfy chairs, not these kid-size hard boxes.
  18. NT1440 macrumors G5


    May 18, 2008
    #18 a store? You're saying that you want to learn how to be a doctor or lawyer...from a retail store?
  19. 0003462 Suspended

    Dec 17, 2013
    Apple Store app
  20. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    What an extraordinarily sad comment.
  21. CrystalQuest76 Suspended

    Dec 14, 2015
    West Cost A Lot
    Not exactly the best place to post a sarcastic comment. I think it went past some people's understanding.
    Lessons that teach people how to get more uses out of their purchased devices sounds like a good use of resources. The more they appreciate what they bought, the less likely they will feel a need to replace it for superficial new features. I see this as a way to get people to buy less frequently and reduce their negative impact on the environment.
    I regularly check the tutorials for several years. He often has tips that i either forgot about, or did not know about. I have not noticed ads intrude into the tutorials.
  22. Aldo Ferrel macrumors newbie

    Aldo Ferrel

    Dec 10, 2008
    Monclova, Mexico
    I wish "How to Design new products with iPad", maybe they will create something else.
  23. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    How is: "One of the things I would like to expand on and participate is in photography" a sarcastic comment? As a photographer who is always open to and enjoys learning, I'm genuinely curious why you feel that way.
  24. AngerDanger macrumors 68040


    Dec 9, 2008
    Doc: Don't worry. I studied medicine at the finest Apple retail store.

    Me: Oh, **** **** **** **** **** **** ****.
  25. flyinmac macrumors 68040


    Sep 2, 2006
    United States
    Sits down in the class with the Apple Pencil they handed me, and a tablet I carry with me. Tries drawing, and nothing appears on my paper.

    Reaches into my pocket, pulls out my pencil sharpener. Wires spill out, there's a quick pop, and smoke starts pouring out.

    Raises my hand. Teacher..... I think I broke it.

    Everyone turns around. Hey.... who let the old guy in???? Lol.

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