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Apple in April announced plans to begin offering "Today at Apple" educational classes at all of its 495 stores around the world, and as of today, the company has launched a new website to allow customers to sign up for the sessions.

More than 4,000 sessions are being offered each day this week across all of Apple's retail stores.


The "Today at Apple" program, which has been in place at Apple's Union Square location since the store opened, offers a range of classes on topics like coding, art, music, design, and photography. There are classes designed for both beginners and more experienced users, as well as classes for all ages, including children.

todayatapplekids-800x656.jpg

Most sessions are taught by trained employees known as "Creative Pros," but in select cities, there are classes taught by well-known artists, photographers, and musicians. Session content will vary across different locations, but all 495 of Apple's retail stores are expected to offer "Photo Walks" and "Kids Hour" sessions by May 20.

Today at Apple classes focus on everything from basic iPhone, iPad, and Mac skills to more advanced topics like mixing music on a Mac, editing photos on an iPhone, and drawing on an iPad. There are also "Studio Hours" where customers can bring in personal projects and get help from Apple staff.

Most sessions are an hour in length, with the exception of Studio Hours, which last for an hour and a half.

todayatappleipad-800x541.jpg

Apple Store chief Angela Ahrendts says the "Today at Apple" classes are designed to turn Apple locations into a "modern-day town square" where everyone is welcome to "discover a new passion" or take a skill to the next level. "We think it will be a fun and enlightening experience for everyone who joins," she said in a statement when the program was announced.

Article Link: Apple Launches 'Today at Apple' Classes Around the World
 

avanpelt

macrumors 68030
Jun 2, 2010
2,940
3,842
In seeing this article pop up, I was instantly reminded of that interview Angela did recently with that over-the-top excitement in her voice, saying that she wanted "Gen Z" people to say, "Meet me at Apple! Did you see what's going on at Apple today?!" Ugh.

Also, "How to Sketch, Draw, and Paint with iPad"? Trying to sell more iPad Pros and Apple Pencils, I guess...
 

Sheza

macrumors 68000
Aug 14, 2010
1,992
1,653
Launched the website today - to tie in with the rumoured global store revamp supposedly taking place tonight?
 

wannabefanboy

macrumors newbie
Jun 14, 2013
20
17
I've just signed up for two already here at Regent Street London. Free Dua Lipa concert, and an iPhone photo walk around London with an amazing photographer. Yes please! Sign me up!!! Well looking forward to that!




Apple in April announced plans to begin offering "Today at Apple" educational classes at all of its 495 stores around the world, and as of today, the company has launched a new website to allow customers to sign up for the sessions.

More than 4,000 sessions are being offered each day this week across all of Apple's retail stores.


The "Today at Apple" program, which has been in place at Apple's Union Square location since the store opened, offers a range of classes on topics like coding, art, music, design, and photography. There are classes designed for both beginners and more experienced users, as well as classes for all ages, including children.

todayatapplekids-800x656.jpg

Most sessions are taught by trained employees known as "Creative Pros," but in select cities, there are classes taught by well-known artists, photographers, and musicians. Session content will vary across different locations, but all 495 of Apple's retail stores are expected to offer "Photo Walks" and "Kids Hour" sessions by May 20.

Today at Apple classes focus on everything from basic iPhone, iPad, and Mac skills to more advanced topics like mixing music on a Mac, editing photos on an iPhone, and drawing on an iPad. There are also "Studio Hours" where customers can bring in personal projects and get help from Apple staff.

Most sessions are an hour in length, with the exception of Studio Hours, which last for an hour and a half.

todayatappleipad-800x541.jpg

Apple Store chief Angela Ahrendts says the "Today at Apple" classes are designed to turn Apple locations into a "modern-day town square" where everyone is welcome to "discover a new passion" or take a skill to the next level. "We think it will be a fun and enlightening experience for everyone who joins," she said in a statement when the program was announced.

Article Link: Apple Launches 'Today at Apple' Classes Around the World
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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Interesting. I like that they are trying something different. Will it work? Only time will tell.

One of the things I would like to expand on and participate is in photography. I see that's one of the offerings they have and that's one field I wish I had more knowledge in to utilize and maximize my iPhone 7 Plus camera potential.
 

Zaft

macrumors 601
Jun 16, 2009
4,243
3,459
Brooklyn, NY
I doubted the apple pencil before trying it.. Once I actually used it I was amazing and how accurate it was. I felt like I was writing on paper.
 
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linkgx1

macrumors 68000
Oct 12, 2011
1,701
367
This is pretty interesting. I think Apple knows it cannot innovate anymore. Now, before you go all keyboard warrior on me, here me out. Apple is so big (thanks to the iPhone) that they are a name brand. I mean, they are pretty much the company that can take something, slap their name on it and sell. Their entire goal now is to protect that brand and keep it on everybody's mind. I doubt anything in the near future is going to change Apple like the iPhone. I think every product from here on out is to keep you from leaving. The Apple Watch for example, seems like a ''been there' product for some. But when you look closely, it's designed for you. From the several different styles of bands and watchfaces, you can make it ''you''.
 

SteveJobs2.0

macrumors 6502a
Mar 9, 2012
829
1,349
Most stores are simply too loud and crowded to be used as a place of learning. Based on the courses offered thus far, I am not surprised to see that the calibre of course content is not much more advanced than, "How to plug your phone in to charge".
 
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Foogoofish

macrumors regular
Jun 12, 2011
222
382
London
Trying to sign up for one of the Photo Walks to see what it's all about... 'Page Can Not Be Found' when clicking Sign Me Up.

Any ideas?!
 

jasonklee

Suspended
Dec 7, 2007
623
746
Also, "How to Sketch, Draw, and Paint with iPad"? Trying to sell more iPad Pros and Apple Pencils, I guess...

Even more pretentious is teaching useless skills like art. I'd be okay if they taught actual useful skills like being a doctor or lawyer or engineer.
 
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Rogifan

macrumors Core
Nov 14, 2011
22,599
28,587
Also, "How to Sketch, Draw, and Paint with iPad"? Trying to sell more iPad Pros and Apple Pencils, I guess...

Apple trying to sell more products. Oh the horror. Btw, there might be people who already have an iPad Pro and pencil but aren't great drawers (you can use the pencil for other things) that would be interested in a class like this.
[doublepost=1494965613][/doublepost]
Even more pretentious is teaching useless skills like art. I'd be okay if they taught actual useful skills like being a doctor or lawyer or engineer.
The only thing pretentious is your post.
 

CrystalQuest76

Suspended
Dec 14, 2015
640
717
West Cost A Lot
One of the things I would like to expand on and participate is in photography. I see that's one of the offerings they have and that's one field I wish I had more knowledge in to utilize and maximize my iPhone 7 Plus camera potential.
Not exactly the best place to post a sarcastic comment. I think it went past some people's understanding.
Lessons that teach people how to get more uses out of their purchased devices sounds like a good use of resources. The more they appreciate what they bought, the less likely they will feel a need to replace it for superficial new features. I see this as a way to get people to buy less frequently and reduce their negative impact on the environment.
I regularly check the www.macmost.com tutorials for several years. He often has tips that i either forgot about, or did not know about. I have not noticed ads intrude into the tutorials.
 
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citysnaps

macrumors 604
Oct 10, 2011
7,620
13,393
San Francisco
Not exactly the best place to post a sarcastic comment. I think it went past some people's understanding.
Lessons that teach people how to get more uses out of their purchased devices sounds like a good use of resources. The more they appreciate what they bought, the less likely they will feel a need to replace it for superficial new features. I see this as a way to get people to buy less frequently and reduce their negative impact on the environment.
I regularly check the www.macmost.com tutorials for several years. He often has tips that i either forgot about, or did not know about. I have not noticed ads intrude into the tutorials.

How is: "One of the things I would like to expand on and participate is in photography" a sarcastic comment? As a photographer who is always open to and enjoys learning, I'm genuinely curious why you feel that way.
 

flyinmac

macrumors 68040
Sep 2, 2006
3,578
2,454
United States
In seeing this article pop up, I was instantly reminded of that interview Angela did recently with that over-the-top excitement in her voice, saying that she wanted "Gen Z" people to say, "Meet me at Apple! Did you see what's going on at Apple today?!" Ugh.

Also, "How to Sketch, Draw, and Paint with iPad"? Trying to sell more iPad Pros and Apple Pencils, I guess...

Sits down in the class with the Apple Pencil they handed me, and a tablet I carry with me. Tries drawing, and nothing appears on my paper.

Reaches into my pocket, pulls out my pencil sharpener. Wires spill out, there's a quick pop, and smoke starts pouring out.

Raises my hand. Teacher..... I think I broke it.

Everyone turns around. Hey.... who let the old guy in???? Lol.
 
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