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Apple Launching Eight New Products This Month

MacRumors said:


Apple last month announced a new Mac mini and a new Mac Studio. Both machines start shipping on Tuesday, September 22, which means they will launch in the same month as new iPhones, Apple Watches, and AirPods.

Apple-Store-Logo-Livat-Beijing.jpeg

Apple is expected to introduce the unannounced products at its annual iPhone fall event, which is this year carrying the tagline "Surprise and shine." The event takes place on Wednesday, September 9, making this month one of the busiest Apple has had in a while.

We should therefore see eight new Apple products go on sale before the end of September:
  • Mac mini (M6 and M5 Pro): Announced last week, the new models start shipping September 22, with prices starting at $899.
  • Mac Studio (M5 Max and M5 Ultra): Also announced last week, the new models begin shipping September 22, with prices starting at $2,499.
  • iPhone 18 Pro: The flagship device set to be unveiled at Apple's fall event, with a smaller Dynamic Island and a A20 Pro chip.
  • iPhone 18 Pro Max: The device is rumored to gain a camera upgrade exclusive to the larger model, alongside a bigger battery.
  • Foldable iPhone: The company's first foldable is expected to have a ~5.5-inch display when closed, and a ~7.8-inch display when open, plus a super thin design with minimal crease and a durable hinge. It could be called "iPhone Ultra."
  • Apple Watch Series 12: Apple's upcoming smartwatch is expected feature fitness tracking improvements and a faster S12 chip.
  • Apple Watch Ultra 4: Apple's flagship rugged watch is expected to be updated alongside the Series 12, gaining the same S12 chip.
  • AirPods 5: The new earbuds were referenced in macOS 26.7 and are reportedly ready for release, suggesting a launch alongside the new iPhones.
Apple isn't going to release a standard iPhone 18 in September 2026. The lineup will instead focus on more expensive iPhones. The ‌iPhone 18‌, iPhone 18e, and iPhone Air 2 will come out in spring 2027 instead. Apple does not plan to refresh the Apple Watch SE this year.

Apple has held its fall event in the first two weeks of September in each of the last several years, with new iPhones going on sale the following Friday.

Apple's "iPhone Ultra" was recently believed to have a delayed launch running into October, even though it's expected to be announced at the same time as the iPhone 18 Pro models. However, Bloomberg's Mark Gurman said this week he would be "very surprised" if the foldable did not come out at the same time as the Pro iPhones or "very close to it."

"Either on the same launch date, a dual launch, or coming out within weeks later. This idea of a late October, November launch, massive delays, supply chain issues, I don't believe to be the case," he said.

Note that the Mac Studio configuration with 512GB of unified memory is coming in late October rather than on September 22. Every other Mac Studio configuration ships in September.

Article Link: Apple Launching Eight New Products This Month
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Apple TV????
 
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Happy_John said:
On the surface it seems "light", but, breaking it down, there's the iPhone pro, foldable phone, then a bit on ios27, and more SiriAI, . then watches, then a bit on WatchOS, then a bit on health and fitness, then a bit on new AirPods (if that really happens) and then a bit on the new AirPods settings controls, with graphic equaliser.

That alone is easily enough, in normal Apple event fashion, to stretch out to over an hour.
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Happy_John said:
They could launch everything, and have a 2+ hour event.
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The other thing to note is it's a live event for the first time in years. With this in mind they could easily keep it simple and split it into two events either side of the expected Mac event in October - although with just M6 on the horizon that would in theory be just MacBook Air and MacBook Pro M5 - no heavyweight M6 CPUs until M7 series so not even a promise of a 1H27 event.

For a first time back a 2 hour event with multiple product lines seems a bit of a reach unless it's going to be supplemented by product videos in between live chatter from the presenters.
 
Neo444 said:
Maybe indeed an Apple Home event in October? With new Apple tv, homepod, and other surprises ? Right before the xmas purchase wave? Including hopefully a big software uI update too because the current home software UI s%#%^cks.
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That was partly my thinking - they could wait till Siri is fully launched with the 27 OSes before launching the home products.
 
Happy_John said:
That said, I'm kicking myself for not getting an M4 Mac mini at the original $599 price ( but, really, I had and still have no need for one). I'm probably not the only person feeling like this.
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You're definitely not the only one. I don't need one but I wanted to get one and I was going to around this time of year if the price had stayed where it was. I just bought a MBP last year, but for me using a MBP as a psuedo-desktop is inelegant as a solution so I wanted to have a desktop Mac too, but it's not something I need enough to justify $899. Amazon often had that M4 mini marked down below $500. Should've done it...
 
It seems—at best—disingenuous to say Apple is ‘launching’ eight products. What is ACTUALLY happening is that Apple is REFRESHING 7 products and potentially LAUNCHING a single product. Quit with the click-bait crap already.
 
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If there are really no camera upgrades on the Pro (which I still doubt, but we will see) I will probably skip the looovely dark cherry and rock my cosmic orange a year longer.

And please Apple, a new Apple TV is really needed.
 
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