Apple Lays Off 600+ Employees After Canceling Car Project

[steve09090]

You obviously don't believe in Mark Gurman or Bloomberg's reporting. This thread is about the 614 staff that separated from Apple, based on his reporting. Given that, I'm not sure why you're still reading this thread.

Sorry, you just mentioned it, so why shouldn't I want to be informed? I honestly thought what you wrote sounded knowledgeable, so I thought I would find out more. What you wrote sounded like it was a fact, so I was interested. I'm sorry that you missed the opportunity to put some real information on here and that I thought I might actually learn that Apple did in fact look at further levels of vehicle autonomy. Guess I was mistaken.

 

[Beautyspin]

You really need to pay attention to details. Your shotgun approach is all over the place.

The watch is not banned. Blood oxygen is banned. Details are important.
From your article…

Can I still buy an Apple Watch with blood oxygen features from other retailers? ​

Yes, for the time being, you can still buy an Apple Watch Series 9 and Apple Watch Ultra 2 from third-party retailers like Best Buy and Amazon, and they will still have the blood oxygen app and features. ​

​

The ITC’s decision only impacts Apple’s ability to sell the Series 9 and Ultra 2 via its online store and retail stores.​

The iPhone 14 is the top selling phone in the last 12 months in the world. Prove me wrong. I never once said that Apple sold more phones than Samsungs line up of 3,000 different phones including their burners (and I’m not talking about their batteries). Maybe read before you fly off the handle with incorrect points.

Top 7 Best-Selling Smartphones Last Year Were All iPhones

Apple's iPhone models dominated the top 10 best-selling smartphones in 2023, with only Samsung's mid-range devices making the list, according...

www.macrumors.com

View attachment 2366312​

iPhone sales dropped compared to the same time month on month 24%. I was talking about total sales. 19-16 %. That is.. hmmm carry the 1, a 3 % difference! Did I mention details? Please read what I said before trying your hardest to refute facts. It is not that difficult.

As far as your opinion on AVP flopping. That is a completely stupid single paragraph article basing itself on Metas stupid glasses. It says nothing, a bit like these comments you feel obliged to share.

Anyway. If you can’t be bothered looking at the details, reading what is said and using a decent article to prove this mundane attempt at hating on Apple, then I don’t want to continue replying to what appears to be a caricature of an argument. I’ll rephrase that. It’s pointless talking to someone who is constantly on here with their only purpose to hate on Apple. Facts please as I am not interested in people making up stuff.

The watch is banned, but there is a workaround. Otherwise, Apple would not be submitting 916 pages of appeal. Details are indeed important.

"For now, Apple has gotten around the import ban by selling modified versions of the Apple Watch Series 9 and Ultra 2 that disables the blood oxygen tech."

Here’s Apple’s 916-page appeal over the Apple Watch ban

Somehow, CAD drawings are involved.

www.theverge.com

AVP:

https://www.ccn.com/news/apple-vision-pro-headache-45-percent-return-device-mark-zuckerberg/

Why the Apple Vision Pro is Destined to Fail

A rare L for Apple

medium.com

The Apple Vision Pro is The Next Newton: An Expensive Leap into Obsolescence

Apple Vision No

www.feedme.design

https://twitter.com/x/status/1762853503364747321

Regarding sales, let us pick whatever period is convenient for us and compare whatever models are convenient for us. That way, both of us can right. /s
"iPhone sales fell 3% from 19% to 16% in China. Still the best-selling phone in the world." This was your statement and the statement is wrong, unless you do some gymnastics with the statistics.

 

[chucker23n1]

The CEO can be removed by the board.

This is true, but a completely different scenario.

The board might ask Tim Cook, "so hey, what have you been working on lately, anyway?", and then Tim Cook could explain the car project or refuse to, and then the board could ultimately decide to kick him out.

But that's about all.

The board can overrule Cook's decisions. The board has the ultimate authority while CEO runs day to day ops. When Apple spends $10 billion, Tim Cook is definitely going to the board to ask for that money. It's nuts that you don't have basic understanding of corporate governance.

This is nonsense.

 

[steve09090]

The watch is banned, but there is a workaround. Otherwise, Apple would not be submitting 916 pages of appeal. Details are indeed important.

"For now, Apple has gotten around the import ban by selling modified versions of the Apple Watch Series 9 and Ultra 2 that disables the blood oxygen tech."

Here’s Apple’s 916-page appeal over the Apple Watch ban

Somehow, CAD drawings are involved.

www.theverge.com

AVP:

https://www.ccn.com/news/apple-vision-pro-headache-45-percent-return-device-mark-zuckerberg/

Why the Apple Vision Pro is Destined to Fail

A rare L for Apple

medium.com

The Apple Vision Pro is The Next Newton: An Expensive Leap into Obsolescence

Apple Vision No

www.feedme.design

https://twitter.com/x/status/1762853503364747321

Regarding sales, let us pick whatever period is convenient for us and compare whatever models are convenient for us. That way, both of us can right. /s
"iPhone sales fell 3% from 19% to 16% in China. Still the best-selling phone in the world." This was your statement and the statement is wrong, unless you do some gymnastics with the statistics.

So it’s not banned then? Just sold with restrictions. Until they can sort out the patent issue. But not actually banned.

We can make stats do whatever. My point was still correct re sales and the biggest number of phones being sold.

I never denied AVP sales had declined. And funnily enough Apples devices ALWAYS do a boom when they are released and slow down. But it hardly means it has failed. Let’s be honest. thats more than gymnastics. That’s straight out false. As far as 'destined to fail'. I am not a Medium Subscriber, so they are behind a paywall and I’m not converting mandarin to English for the sake of a Ming Chi Kuo story. At least I looked at it. That other one. Hmmm. It’s an opinion piece from someone who actually hasn’t even used it! Funny that you chose one you agree with. However, again I looked at it and I do note though that he quotes Casey Neistat, who says "Casey Neistat is a huge fan, even going so far as to call this the future of computing". You should watch that video, as it shows the positives and the negatives as he sees it.

Maybe check out the biggest tech reviewer on YouTube, like Marques Brownlee Who has actually used one. But I warn you, I agree with him. He also points out some glaring issues (it is version 1 and probably almost considered a beta) but also the positives. He always provides a unique point of view, good or bad.

Anyway. We look at things differently. I can accept we are not going to see eye to eye and we can leave it there. No point in carrying on with rumour v facts, whichever way those facts fall.

Happy to leave it there whilst respecting each others right to an opinion, however it may be formed.

 

[Realityck]

The thing is, Apple wasn’t trying to build a car, they were trying to build an autonomous vehicle. Ten years ago, that seemed like something that could be done and would have a big impact. As we have seen since then, autonomous is much, much harder to do. Once they decided that they couldn’t have an impact from that, just doing another car seemed rather pointless.

Great way to look at why the project was ended. The automotive industry attempt to overcome this challenge is likely years in the future when it’s not based on reactive AI that uses finite coding or algorithms that some variables can confuse the results. We saw that when people did things to driverless cars in San Francisco that greatly impacted the GM experiment to be halted.

 

[russell_314]

Cars that use Keycards for entry:

• *Audi
• *Acura
• *BMW
• *Buick
• *Cadillac
• *Chevrolet
• *Chrysler
• *Dodge
• Fiat
• Ford
• Genesis
• *GMC
• Honda
• Hyundai
• Infiniti
• *Jeep
• Kia
• *Land Rover
• *Lexus
• *Lucid
• *Mazda
• *Mercedes-Benz
• *Mini
• Nissan
• *Porsche
• *Ram
• *Rivian
• Subaru
• Toyota
• Volkswagen
• Volvo

Cars That Use Digital Keys in 2025 - Kelley Blue Book

Digital keys are becoming more popular in cars as a standard feature for drivers. Our guide tells you what a which cars offer them.

www.kbb.com

Everywhere I see, the comments say that the SU7 boasts a sleek, futuristic design that bears a resemblance to the Porsche Taycan luxury electric car.

Wait you’re telling me all those manufacturers make a car that unlocks the exact way a Tesla does by placing a key card against the driver’s side door pillar?

 

[Beautyspin]

Wait you’re telling me all those manufacturers make a car that unlocks the exact way a Tesla does by placing a key card against the driver’s side door pillar?

Not sure about that. Does the Xiaomi car do the same? I don't know if that's the case too. Sorry.

 

[JPack]

There is no link. Just watch a video of the car. Even the way you get in the car with a key card is a copy of Tesla.

Where do you think Tesla got the idea of the smartphone key? BYD introduced it in 2014.

 

[I7guy]

Where do you think Tesla got the idea of the smartphone key? BYD introduced it in 2014.

Same way as apple got the idea of a smartphone. Cell phones before it.

 

[I7guy]

Wait you’re telling me all those manufacturers make a car that unlocks the exact way a Tesla does by placing a key card against the driver’s side door pillar?

Digital key uses your phone to unlock the car. Not the little credit card thing held against the pillar. 2024 Teslas (and other vehicles ) uses UWB.

 

[russell_314]

Not sure about that. Does the Xiaomi car do the same? I don't know if that's the case too. Sorry.

With the video I saw it did. If other cars do it then maybe it’s a new standard but I’ve only seen it on the Tesla. Of course I don’t really see new cars all the time.

 

[diamond.g]

Digital key uses your phone to unlock the car. Not the little credit card thing held against the pillar. 2024 Teslas (and other vehicles ) uses UWB.

Is UWB available on the Y/S/X now? I thought it was only the "new" 3.

 

[russell_314]

Where do you think Tesla got the idea of the smartphone key? BYD introduced it in 2014.

Let me guess, Tesla copied the idea of a dome light from someone else too? My issue wasn’t with the key card because I’m sure hotels had them before Tesla but rather the exact implementation of it. It’s easier and cheaper to copy than spend millions on R&D. When you buy a product from US based companies like Apple or Tesla part of the purchase price goes to R&D. An iPhone isn’t even close to $1000 worth of components but Apple spent millions designing the components and software. Chinese companies like Xiaomi don’t have to spend as much on R&D so they can sell products cheaper and still make a profit.

 

[chucker23n1]

Smart card - Wikipedia

en.wikipedia.org

"a card used to control access to a resource."

Applying that to a car isn't a huge mental leap, I'd say.

 

[I7guy]

Is UWB available on the Y/S/X now? I thought it was only the "new" 3.

Think you’re right. New 3 and cyber truck.

 

[diamond.g]

Smart card - Wikipedia

en.wikipedia.org

"a card used to control access to a resource."

Applying that to a car isn't a huge mental leap, I'd say.

I remember all the wrinkled noses when folks found out i had to use a phone to get into my car (they didn't offer a fob at the time). Pulling they keycard out wasn't much better.

It should be fair to say Tesla made that functionality popular. I'm still waiting on other auto manufacturers to copy Sentry viewing (or even Sentry mode). I think Rivian is the only one so far (gear guard is what they call it).

 

[I7guy]

I remember all the wrinkled noses when folks found out i had to use a phone to get into my car (they didn't offer a fob at the time). Pulling they keycard out wasn't much better.

It should be fair to say Tesla made that functionality popular. I'm still waiting on other auto manufacturers to copy Sentry viewing (or even Sentry mode). I think Rivian is the only one so far (gear guard is what they call it).

Another thing I’m waiting for other manufacturers to copy (it won’t happen though) is the way a car is sold through the app. Don’t have to talk to the sales person or finance person.

 

[JPack]

Let me guess, Tesla copied the idea of a dome light from someone else too? My issue wasn’t with the key card because I’m sure hotels had them before Tesla but rather the exact implementation of it. It’s easier and cheaper to copy than spend millions on R&D. When you buy a product from US based companies like Apple or Tesla part of the purchase price goes to R&D. An iPhone isn’t even close to $1000 worth of components but Apple spent millions designing the components and software. Chinese companies like Xiaomi don’t have to spend as much on R&D so they can sell products cheaper and still make a profit.

Implementation is far cheaper than the basic R&D.

Who did the much of the R&D work for Li-ion cells? Panasonic. For the latest LFP cells, Chinese companies like BYD and CATL made it commercially viable while Americans gave up on R&D’ing it years ago.

OLED smartphone displays are commercially viable in large part because of Samsung and LGD.

5G is made possible because Huawei did so much on the basic R&D years ago and now holds the bulk of the patents.

So the idea that U.S. companies have some kind of special position on R&D is a bit myopic.

 

[I7guy]

Implementation is far cheaper than the basic R&D.

Who did the much of the R&D work for Li-ion cells? Panasonic. For the latest LFP cells, Chinese companies like BYD and CATL made it commercially viable while Americans gave up on R&D’ing it years ago.

OLED smartphone displays are commercially viable in large part because of Samsung and LGD.

5G is made possible because Huawei did so much on the basic R&D years ago and now holds the bulk of the patents.

So the idea that U.S. companies have some kind of special position on R&D is a bit myopic.

If this is the way we’re headed then these people stood in the shoulders of others who came before them:
- li-ion is possible due to the humble beginnings of Gaston plante
- oled is possible due to the humble beginnings of Kodak
- 5g is possible due to the humble beginnings of motorola

Maybe not as myopic as you believe

 

[chucker23n1]

Implementation is far cheaper than the basic R&D.

Depends a lot on what you count as "R&D".

The Nokia N93 was a far better phone than the iPhone. In 2006, it already had 3G (iPhone: 2008), video capture (iPhone: 2009), and third-party apps (iPhone: 2008).

Unfortunately, it sucked. It turns out there's a lot more to a good product than specs.

 

[JPack]

If this is the way we’re headed then these people stood in the shoulders of others who came before them:
- li-ion is possible due to the humble beginnings of Gaston plante
- oled is possible due to the humble beginnings of Kodak
- 5g is possible due to the humble beginnings of motorola

Maybe not as myopic as you believe

I'm glad you get the idea. Innovation is built on the shoulders of others.

The notion that buying Apple and Tesla is money spent on R&D but not Xiaomi is silly. Which companies came up with periscope camera lens designs first? Certainly not American ones. What about folding displays? When Apple launches their folding iPad, are we going to credit Samsung, BOE, and Xiaomi Fold?

 

[sideshowuniqueuser]

We are witnessing a repeat of Xerox and the like from the 1970s. Apple continues to develop and innovate, but is no longer able to go to market with new products. Even in the 90s Apple was trying many different things.

I want them to prove me wrong.

Apple's genuine innovation left the building with Steve Jobs.

 

[russell_314]

Implementation is far cheaper than the basic R&D.

Who did the much of the R&D work for Li-ion cells? Panasonic. For the latest LFP cells, Chinese companies like BYD and CATL made it commercially viable while Americans gave up on R&D’ing it years ago.

OLED smartphone displays are commercially viable in large part because of Samsung and LGD.

5G is made possible because Huawei did so much on the basic R&D years ago and now holds the bulk of the patents.

So the idea that U.S. companies have some kind of special position on R&D is a bit myopic.

You think the only R&D for a EV is the battery cells?

 

[avkills]

I believe Apple's cancelled project was more aimed at self driven cars. I don't think it is going to be possible to do it unless what Jensen says actually happens. Basically nVidia CEO Jensen says we need to have a digital version of basically everything that is tracked and mapped in a digital world that is physically exactly to scale as the real world. That coupled with real time sensors in the real world feeding the digital world copy could possibly make self driving vehicles a reality.

However that is going to be extremely difficult. Might as well just try and invent the Matrix...😂

 

[chucker23n1]

You think the only R&D for a EV is the battery cells?

I think it can be argued that the main reason that, even though we had working BEV cars in the late 19th century, the only reason they've become viable today as of about a decade ago is improved battery cell tech.