I applaud the positive stuff Apple does, but being the best at being least-bad still has a lot of room for improvement.
I like what Tim says, but if he means it then we need fewer glued-in batteries and a move away from proprietary/soldered-in/inaccessible storage/memory please, and longer support (even if only security updates) for older devices so that people feel less pressure to upgrade as quickly. That is called putting your money where your mouth is, and er, Apple have enough money to fill all their mouths (or something!).