I think Apple is really reaching a crossroads now. Apple has always sold their hardware at a premium, but almost always delivered a lower total cost of ownership, a very significantly better overall computing experience than MS Windows, and a hardware lineup that was either better than or reasonably in line with the variety of hardware devices you could buy from other manufacturers. But now the competition has gotten radically more inexpensive, while MS Windows is now delivering a reasonably good computing experience (OS X is still much better, but the point is that MS Windows isn't infuriating to use anymore), and Apple now doesn't even fully serve the markets it used to, and thus Apple also obviously hasn't kept up with the growing variety of hardware devices such as netbooks. Now add on the fact that the economy is doing very poorly, and the result is that Apple is seriously not keeping up with the market.
Apple has to decide soon - is it going to continue to be a premium computer seller that offers top notch innovative computer hardware at a high price to match, or is it going to deliver computers which aren't as high quality but will have a price that at least somewhat matches what the competition is offering. Because at the moment Apple is delivering computer hardware that is not better than the competition, but it's still pricing them much higher than the competition.
Which path are you gonna choose Apple? Because if you don't chose either fork in the road soon, then you're gonna drive straight into a tree.