I was going to write a full review but it's a case. I'll keep it short. I went on a whim to the apple store and picked up the new (apple branded) leather $40 case. $40 seems steep since I am used to using sub-$10 cases but I figured what the heck. I can't believe how much I love the thing. It fits my iPhone 5 PERFECTLY and still retains the thin, sleek look. It feels wonderful in my hand. It covers the top and bottom as well as the back obviously. It has a nice embossed apple logo which is nice to rest your index finger in when using it. My old cases used to hurt my pinky after a while as I rest the phone in my pinky.... it feels great using this case! I'm just shocked how PERFECT it fits and feels. In what I thought was an attempt for apple to cash in on cases and make some extra dough, I think they actually perfected the minimal case design. $40 actually seems like a bargain after using this thing. The Product Red looks real nice in person but I went with black (on black phone). The fact that it will actually age and wear appeals to me - I think it's cool! The BAD: The Amazon Essentials Lightening cord does not fit the cutout.