I don't understand where Apple thinks this is black either. I'd say it's a dark gray at best. Also, I don't get too much lint or dirt sticking to the case as others have said.
Out of all the cases I have had since the original iPhone, I think this one is the best at trying to cover most features people want for a case. Thin profile, grip, slight lip to protect screen, button coverage (and the buttons work perfectly), inner felt lining, and the case covers all sides except the bottom. It also is rounded to keep in line with the new design.