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Gurman has effectively froze the Mac desktop market after his last 2 updates. He insinuated last week that M3 Studio/Pro were not coming - now Mini. Who will bother purchasing a desktop between now and WWDC?
People who actually NEED a new desktop? I understand the whole concept of buying something since you actually need it is a difficult concept for many to understand.
 
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Instead, I suggest it's past time to roll out Macs with 16GB RAM as base spec to completely kill this "whine" & angst
The whining and angst will still be there, and it has nothing to do with computers. People will all complain about wanting more without wanting to pay for it. Same for automobiles, refrigerators, watches or bottled water. If the entry level was 128GB, people would complain it should be 256GB (without charging more) and a few would suggest 160GB would be a fine compromise.

I am not commenting on the need, just that the whining will never end.
 
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Mark also thought that Mac Studio would skip the M2 Ultra. I have to disagree with this guess about the Mac Mini.

The Macbook Air only got M3 one month ago, and that is Apple’s best selling computer. The M3 generation is rolling out a bit oddly, maybe due to TSMC production capacity on the new 3nm nodes.

We’re not even halfway into 2024 and as the article says the current Mac Mini is over a year old. Apple is a publicly traded company and wants to show sales growth every quarter. Nothing beats a new product for boosting revenue.

It would be a piece of cake to release an M3 Mac Mini especially by August “back to school” sales period, not to mention holiday sales after that.

Apple will continue to upgrade Mac models to M3 including the Studio throughout the rest of 2024, I would guess the Mini too. They won’t just sit on their hands for the rest of the year until M4 is maybe ready by December. M2 got delayed and M4 could just as easily too.

What’s less certain is what will happen with Mac Pro this year. Mac Studio with M3 Max is a natural to launch at WWDC 2024 in my mind. Hopefully it will have an M3 Ultra too. If Mac Pro with M3 Ultra doesn’t come then too, a Mac Mini with M3 Pro would help fill out the desktop power user options. A good-better-best line of desktops with Mini, Studio, Pro would be even better!
 
So does anyone else remember Gurman repeatedly telling us how the M3 mini was going to be released with or right after the M3 MBP? How apple was testing M3 mini? Well I guess if you make enough predictions something will eventually be right and you can hope people forget all of the misses.
 
The whining and angst will still be there, and it has nothing to do with computers. People will all complain about wanting more without wanting to pay for it. Same for automobiles, refrigerators, watches or bottled water. If the entry level was 128GB, people would complain it should be 256GB (without charging more) and a few would suggest 160GB would be a fine compromise.

I am not commenting on the need, just that the whining will never end.

It's a MR tradition going on 20+ years. People feel better afterwards. It's like they all of a sudden have some kind of power they didn't have before.
 
If we "think different," there's probably another choice than only increasing the price at the price Apple charges for that upgrade now. For example, what if Apple just ate the probably $8-$15 added cost to make 16GB base and spun it as "we heard you" value add in the rollout pitch? How well would that go over with pretty much EVERYONE? Then this entire whine goes away (this is called spending a little money to grow customer goodwill). Perhaps overall Apple margin slides from north of 47% to perhaps 46.X% if they can't find $8-$15 per unit somewhere else... but traditional Apple margin was already relatively sky high back when the target was 38%-40%. And there's plenty of marketing punch in 'leading' the industry to 16GB base.

Apple's cost is not $200... not even close. That's just the price they demand from buyers. To get a sense of Apple's approx. cost, shop 16GB RAM on Amazon and then estimate some profit to Amazon and some profit to the manufacturer to shave off of retail pricing... AND consider this is quantity ONE unit pricing instead of buying in Apple volume. I'll save anyone interested the trouble (and this is not even the cheapest option)...

View attachment 2370490

The problem with this line of thinking is that they DON'T hear us and DON'T care anymore.

No more live attendees to boo stupid announcements. Only pre-selected cheerleaders who are afraid of losing their party pass to say anything negative.

Apple "hears" the major shareholders. The sad fact is, the people who understand any of what you just said aren't the people they care about. When Apple was smaller and everyone who used a Mac was an enthusiast...well maybe not even then.
 
Intel did not lose $7B this year. It was last year and it was for (still nonexistent) foundry business. As a whole Intel made $7B profits just in Q4.

There is a anemic 3rd party foundry business , but the notion that there is no substantive foundry business flow here doesn't have much foundation. The competitive the compute packages problems are not solely locked up in the fab process.


A large portion of that is just accounting 'deck chair' shuffling. It is somewhat like when CocaCola split off 'bottling' from the syrup business. Take the part of the company with high capital costs and chuck it into one bucket and skim off the high margin part of the company into a separate silo.

From the Q4 report
" ...
Business Unit Revenue and TrendsQ4 2023vs. Q4 20222023vs. 2022
Client Computing Group (CCG)$8.8 billionup33%$29.3 billiondown8%
Data Center and AI (DCAI)$4.0 billiondown10%$15.5 billiondown20%
Network and Edge (NEX)$1.5 billiondown24%$5.8 billiondown31%
Mobileye$637 millionup13%$2.1 billionup11%
Intel Foundry Services (IFS)$291 millionup63%$952 millionup103%

..."

Foundry revenue is up ( 63%/103% relative to previous time periods ) . The problem is that capital investment is way up further than that.

Also see "old method vs new method" table here

where DCAI goes from unprofitable to profitable in 2023. There is a bit of hyperbole in that write up of labeling IFS as being a "real stinker" when the graphics is smelling up the joint at about double the negative percentage rate. IFS isn't the primarily foundry there.


Foundry is building 2-3 multiple billion factories which don't produce revenue in the very short term and the CPU package business gets to keep almost all the profits ( not paying for future capital costs this year. And getting foundry services at deep discounts. )

Intel didn't spend on EUV fab capacity for years and now is having to play "catch up" in spending. A substantial part of this just shifting that costs away from the CPU products in the short-intermediate term.
( lots of dividends (and wasteful acquisitions ) that the non-foundry products kick out in previous years that could have gone paying for future stuff is gone. So it is more a blame assignment game now. )

Xeon SP Sapphire Rapids when with double digits numbers of steppings to work out bugs was late, and they didn't sell to projected volumes. That too is largely getting dumped on the Foundry division ( idle capacity not paying for itself). It is likely Intel is burying that stuff among all the massive capital investments they have. Three wins for them there. One a better tax write off (at top level) and it provides air cover to 'bad design' issues (profits in compute are a great 'deodorant' . ) . The expectations should be lower on the foundry being profitable over the short term so losses there will be tolerated more.

Likely same thing with Max GPU ( Ponte Vecchio ) not hitting numbers either and generating capacity bubbles. Parts of that a fab elsewhere, but the multiple die packaging is all Intel.

both of those are part of why DCAI is substantially down which leads substantively contributes to foundry problems (leaving bubbles in production).
 
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So does anyone else remember Gurman repeatedly telling us how the M3 mini was going to be released with or right after the M3 MBP? How apple was testing M3 mini? Well I guess if you make enough predictions something will eventually be right and you can hope people forget all of the misses.

Gurman: Refreshed High-End MacBook Pro and Mac Mini With M3 Chips to Launch Next Year

July 23, 2023
In the latest edition of his "Power On" newsletter, Gurman said that he believes "it's a sure thing that an M3 version of the ‌Mac mini‌ is eventually coming," but it is not imminent or far into development. As such, he claims that the machine is not expected to emerge until late 2024 at the earliest and will not be in the first series of M3 Macs to be released.

Likewise, new 14- and 16-inch MacBook Pro models will not be among the first M3 Macs to debut in October later this year. These machines are expected to feature the M3 Pro and M3 Max chips and will "probably" launch by the middle of 2024 at the latest.
 
If we "think different," there's probably another choice than only increasing the price at the price Apple charges for that upgrade now. For example, what if Apple just ate the probably $8-$15 added cost to make 16GB base and spun it as "we heard you" value add in the rollout pitch? How well would that go over with pretty much EVERYONE? Then this entire whine goes away (this is called spending a little money to grow customer goodwill). Perhaps overall Apple margin slides from north of 47% to perhaps 46.X% if they can't find $8-$15 per unit somewhere else... but traditional Apple margin was already relatively sky high back when the target was 38%-40%. And there's plenty of marketing punch in 'leading' the industry to 16GB base.

Apple's cost is not $200... not even close. That's just the price they demand from buyers. To get a sense of Apple's approx. cost, shop 16GB RAM on Amazon and then estimate some profit to Amazon and some profit to the manufacturer to shave off of retail pricing... AND consider this is quantity ONE unit pricing instead of buying in Apple volume. I'll save anyone interested the trouble (and this is not even the cheapest option)...

View attachment 2370490
I don’t disagree with your point but Apple silicon does not have ram like this…
 
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Apple is likely to skip an M3 version of the Mac mini in favor of a bigger update with M4 chips toward the end of the year, according to Bloomberg's Mark Gurman.

In the latest edition of his "Power On" newsletter, Gurman explained that he does not expect Apple to refresh the Mac mini with M3 chips. Apple last updated the Mac mini with the M2 and M2 Pro chips in January 2023. Other new features included two extra Thunderbolt 4 ports and an HDMI 2.1 port for M2 Pro configurations, Wi-Fi 6E support with a compatible router, and Bluetooth 5.3.

Gurman previously said that Apple is planning to release new Mac mini models with M4 and M4 Pro chips "between the end of 2024 and early 2025." Now, he has clarified that with new Mac minis arriving as soon as the end of the year, there is not sufficient "room for M3 models to come out before then, so it's probably safe to say that those Mac desktops will skip the M3 generation."

That "... not sufficient "room for M3 models to come out before then" doesn't hold much water. Gurman also says that the MBA is getting refreshed a year later. If Aplple dropped a M3 Mini/Pro in June-July it would work. Remember Gurman also 'expected" M3 not to arrive in October 2023 either.

"...
Apple is making progress on new iPad and MacBook models, but Bloomberg's Mark Gurman believes that the release of these devices "won't happen this month." ..."

but just 7 days later...
"... Gurman said that Apple is "planning a Mac-centered product launch around the end of this month" that could see the the release of a refreshed 24-inch ‌iMac‌ model, which is long overdue a hardware update.
... "


The whole presumption is based on Apple doesn't ship something in June-Aug on M3 for the Mini. Maybe Apple wants to give the iMac a full year to flush out just how much traction it has left, but for the Mini it doesn't make much sense to put it on a different refresh cycle than the MBA. Especially if the Mn Pro variant is going to launch at the same time as the plan Mn version.


It would make some sense for Apple to sync up the Mini/Mini Pro up with the Mac Studio on cycles if going to iterate all of the variants quickly.



Such a move would not be unprecedented since the iMac skipped the M2 chip entirely, holding off until a bigger performance bump with the M3 chip late last year. With the M4 chip series, the Mac mini should get a significant CPU performance improvement compared to the existing models with the M2 series.

That doesn't make much sense. An updated M3/M4 Mini is very likely more so competing with either a M1 or Intel Mini than a M2 Mini. And if cross competing with Windows world more modern desktops.


If Apple is dragging their feet on purpose on the update then it is more so more driven by lack of interesting. The iMac not being a strategic desktop says as much for the slow update cycle as anything else. If Apple is 'rushing' to do an updated iMac ( Gurman's M4 in Q4 2024) then how is this " limited bump" theory hold water. Gurman seems to have an affection for a big screen iMac. I suspect that may be a contributing factor as to why the iMac 'needs' to be updated quickly; so it is sprout a partner configuration. )


If the M4 long term component price ends up costing Apple less than the M3, then the delay is probably more driven by the Mini's $599 entry price than by performance. It is also lazier/cheaper for Apple to skip cycles on product updates. It is at least about goosing margins as end user performance (e.g., the kneecapped entry SSDs with fewer NAND packages. )
 
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16GB Ram is quite enough considering Apple’s implementation of shared memory. Even 8GB is enough for casual users. Think modern memory management instead of the old way.

The bulk of low end Windows PCs have iGPUs also. It is more so not about capacity but getting 16GB in a $600-700 system rather than a $800 one. Many of those systems in the Wndow's world didn't have any VRAM to 'replace' or 'deduplicate' in the first place. Apple's VRAM deduplication thing has far more traction when removing 8GB (or higher) VRAM than when replacing 2GB of VRAM.

The capacity 'norms' on the PC side have crept up on the most modern configurations. Now more common see 8GB RAM coupled to a 2-3 year old processor. ( or an N-series/ 'Atom' like processor).
 
  • WWDC 2024 - Preview of M4 Ultra & M4 Extreme SoCs, Mac Pro, and Mac Pro Cube
  • October 2024 - Release of entire Mac desktop line-up, M4-series SoCs for all my friends
  • Spring 2025 - Release of entire Mac laptop line-up, M4-series SoCs for all my friends
That's clearly an example of the Osborn blunder to halt sales by pre-announcing products. Right ? ;)
 
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  • WWDC 2024 - Preview of M4 Ultra & M4 Extreme SoCs, Mac Pro, and Mac Pro Cube
  • October 2024 - Release of entire Mac desktop line-up, M4-series SoCs for all my friends
  • Spring 2025 - Release of entire Mac laptop line-up, M4-series SoCs for all my friends
Disagree, totally backwards. Any new chip will be released in MBP first. Desktops are a dying concept, they are just an afterthought to a shrinking market segment (And I wish it wasn’t true since my preferences to use a desktop).
 
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No worries. Just select the M2 Pro option which starts at 16GB RAM.
Yeah, “just pay twice as much for 8 extra gigs of RAM" sounds perfectly reasonable. I mean, I just want the RAM not to bottleneck the CPU.
Now, it's not a fair comparison but 8GB on PCs cost $30. 64GB cost less than Macs' 16GB upgrade. Not to mention the SSD.
They'll have to give us a little more for the same price, after all these years.
 
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I'm hoping they skip M3 for the Mac Studio update and go straight to M4.

With the rumors about Apple adding an LLM AI on device and that the M4 will be AI focused I think (hope) that underpins the rumor about Mac Mini going straight to M4 but also that Studio will too because it would just look lame next to the Mini with an inferior processor and not having the ability to support the new AI feature/functions.
 
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