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Seems that instead of taking advantage of the process improvements and design their hardware to have better battery life than previous ones, Apple already have a fixed set of battery endurance they set way back (eg. for iPad, it's 10 hours from the original iPad) and they design around that. So when there's a process improvement that might give more battery life, they cut back on battery to match the fixed endurance they had, ignoring that new sensors and tech like 5G might actually require more battery.
I agree with you. That’s unnerving.
 
Recall
For people struggling to understand why this makes complete sense, the answer is - you always want the highest density technology for the products with the highest margin.

iPhone doesn't allow the consumer to fork over $100 for an extra CPU or GPU core.

iPad and MacBook based on M2 or M3 will. When Apple can charge a few hundred dollars extra for more cores, they'll want to apply the latest technology in order to maximize profit. Intel and AMD follow this strategy.
I bet a lot of people don’t remember this is how it started, too.

A4 was the first Apple designed ARM chip, and it debuted in the original iPad.

A slower version of the A4 was released in the iPhone 4 (I’m assuming the iPad was clocked higher).
 
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This is when i will update my 2018 11” iPad Pro. Hopefully by then the 11” will get the mini LED screen it didn’t get with the 2021 update.
Yeah I think now that I have an M1 MaBook Air, I may go back down to the 11” iPad Pro. Although the screen real estate on the 12.9” is really nice, especially for watching movies which I do use mine for from time to time.
 
I would think a die shrink would benefit the M2 for the rumored 30" iMac or the 16" MacBook Pro the most.
 
with how under utilized the port and current chip is on the m1, if I can’t run upcoming features in the ipad product line and this device is locked out of things despite the hardware being there, I’ll be furious. i should have gotten the air.
 
Makes sense - take the most grossly overpowered device you have and give it a much needed power boost before every other device
 
For people struggling to understand why this makes complete sense, the answer is - you always want the highest density technology for the products with the highest margin.

iPhone doesn't allow the consumer to fork over $100 for an extra CPU or GPU core.

iPad and MacBook based on M2 or M3 will. When Apple can charge a few hundred dollars extra for more cores, they'll want to apply the latest technology in order to maximize profit. Intel and AMD follow this strategy.

I agree in principle, but not so much in the specific case of Apple.

Using 2018 numbers, Apple sold four times as many iPhones as they did iPads and Macs combined. iPhone is also the product that benefits most from the power-savings each process shrink brings, allowing longer battery life and/or smaller packaging.

As such, I expect "A16" will be the first Apple SoC on 3nm and it will go into the 2022 iPhone for sure and if it goes into an iPad that same year, IMO it would be the iPad Air. I expect the 2022 Macs and iPad Pro to be on "M2/M2X" based on the 4nm process and leveraging the A15 as their foundation.


I bet a lot of people don’t remember this is how it started, too.

A4 was the first Apple designed ARM chip, and it debuted in the original iPad.

A slower version of the A4 was released in the iPhone 4 (I’m assuming the iPad was clocked higher).

A4 could have shipped first for iPad due to supply. Apple is unlikely to have started at a high run-rate so launch it on iPad first in March and then when you have production capacity at full, launch it in the iPhone (4).

And yes, the A4 was evidently clocked at 1GHz in the iPad and 800MHz in the iPhone 4.
 
I hope we get a monster MBP 16 soon so we get most of the MacOS fans out from these threads. All I read from them is a curious mix of envy and ignorance.
 
I agree in principle, but not so much in the specific case of Apple.

Using 2018 numbers, Apple sold four times as many iPhones as they did iPads and Macs combined. iPhone is also the product that benefits most from the power-savings each process shrink brings, allowing longer battery life and/or smaller packaging.

As such, I expect "A16" will be the first Apple SoC on 3nm and it will go into the 2022 iPhone for sure and if it goes into an iPad that same year, IMO it would be the iPad Air. I expect the 2022 Macs and iPad Pro to be on "M2/M2X" based on the 4nm process and leveraging the A15 as their foundation.

Apple charges $400 for two additional cores on iMac 27-inch. That $400 is almost pure profit for Apple and Intel. Do you think Apple would rather sell a $399 iPhone SE or upsell 2+ cores across the Mac and iPad lines? iPhone moves volume but Apple can earn more profit selling Mac and iPad because of processor and storage upgrades.

A12 and A13 both use 7nm yet Apple was able to get significant power efficiency gains in A13. With 4nm-based A16, I'd expect Apple to do the same.

In terms of shrinking package size, technologies such as InFO and TSV have done the heavy lifting. Apple is also deleting the 5.4" iPhone in 2022 and replacing it with 6.7", so space is less of a concern.
 
I am a product designer for a big tech company that’s the worldwide leader in its market, my job involves research, analysis, documentation, design, prototyping, pitching and presentations to stakeholders, facilitation of creative workshops and design thinking activities. Since 2018 I don’t own a personal computer, only the computer my company gives us and an iPad Pro, and in 2021 I am able to do 80% of what I described with the iPad itself; the bigger limitation is not software, as a lot of people that don’t know what they are talking about and/or don’t even use an iPad for work or at all keep saying, but partially my choice of going for the smaller format for portability, and mostly the fact that my company gives me a MB Pro, peripherals and a 30” inches screen so I may very well use them. Now that iPads support external displays and touchpad, and Safari server desktop pages, I could very well do everything with my iPad if I wanted do, thanks to web based design/prototyping tools as Figma. And as I described above my job involves a lot of very different tasks.

What’s your job? What did you try to do and you weren’t able to that made you consider iPads ”toys”?
Interesting level of experiences working with various stages of projects! It's good to work for a company that is supportive of technology to get the job done.

I prefer the Mac, but I roll with the punches and able to do work with Windows on my Mac or Windows as a separate computer.

I feel my biggest challenges are being able to use the iPad to remote in to a Windows desktop and be efficient. I have experimented with the mouse support but haven't applied it towards a real work environment. The other task is working with spreadsheets extensively. As much data that I work with, it really isn't efficient for me to do so.

Where I do use the iPad the most is for working with PDF instructions. I often times refer to install PDF's for software and servers and need to make notes and keep up with the instructions as I am working through them. It's better than working with a printed document because at the end of the day, I have an updated PDF that reflects notes, troubleshoots, username and passwords that I had to create on the fly, and other technical references I can handwrite and now, it is an archived document to refer to for the next install in the future.

Now you know my biggest challenges but the way I look at it... is why try to get something to do something it isn't designed to do. Multiple tools are used to get the job done and at the end of the day, if I wanted to review the spreadsheets that I have created, then I can open them on my iPad.

Having Parallels for Mac has been a huge time saver for me. I have my work computer virtualized on my Mac for easy travel, access, and use right along with the Mac OS.
 
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Exactly the reason you put off purchases of Apple products for one year. :apple:
Exactly. For me, I had been holding off on getting a MacBook Pro for three years. I haven't been happy with the specs nor price but more importantly, the specs. The M1 came out, and I truly am in need of a MacBook Pro but with memory limitations and such, there was no way I was going to give Apple over $2,000 for something that wasn't what I wanted. So, I decided to save at least $650 and buy a refurbished MacBook Air with M1 processor, 1TB SSD, 16gb memory. The fact I spent a lot less and got something really fast goes a long ways and I can run three VM's at a time with no issues. Windows 10 ARM runs fast for me.

Now, when Apple comes out with the next generation... I'm good. I will wait a few years before getting the MacBook Pro - but so surprised the MacBook Air is running circles around most everything out there. I have always warned people to not get the Air because I always felt there were something slowing it down. Now, seems like a lot of potential MacBook Pro buyers have switched to the Air for the same reason I did.
 
Well it’s pretty clear by now the iPad “pro” is going to be permanently crippled by the OS. Apple have had over a decade to put in some non clunky pro interface and havnot done it. The simple task of downloading a word-doc and signing it as a PDF off a USB stick requires an intermeditary machine and a gazzilion step trauma. Honestly its Frustrating to use.
 
Apple charges $400 for two additional cores on iMac 27-inch. That $400 is almost pure profit for Apple and Intel. Do you think Apple would rather sell a $399 iPhone SE or upsell 2+ cores across the Mac and iPad lines? iPhone moves volume but Apple can earn more profit selling Mac and iPad because of processor and storage upgrades.

Apple would rather sell $799 iPhone 12s and $999 iPhone 12 Pros then a $399 iPhone SE. Heck, they even tried a $699 iPhone 12 mini to try and get folks to spend more. :)

It will be interesting to see what Apple charges for the 10C/16G "JadeC-Chop" versus the 10C/32G "Jade C". Apple charges $50 more for the 8G M1 vs the 7G on the MacBook Air, but I tend to think we won't see it as an $800 upgrade for the 32 GPU core upgrade.
 
I feel my biggest challenges are being able to use the iPad to remote in to a Windows desktop and be efficient. I have experimented with the mouse support but haven't applied it towards a real work environment. The other task is working with spreadsheets extensively. As much data that I work with, it really isn't efficient for me to do so.
I experienced this years ago when trying to use my Note8 to access my company's websites to get work done (while out and about).

The simple fact is that using a device designed for touch to complete desktop tasks is not only inherently inefficient but sometimes downright impossible.

How exactly do you handle cursor-hover-based drop-down menus on a touch device? You can't.

It's like trying to haul a couch with your car. You can do it, but it'll be a HUGE pain in the ass.

With my Note8 I was able to SSH to my remote servers during an emergency while out on the town, and restart our applications, deploy new software, and review logs for root-cause analysis. But it SUCKED to do on such a device.

Where I do use the iPad the most is for working with PDF instructions. I often times refer to install PDF's for software and servers and need to make notes and keep up with the instructions as I am working through them. It's better than working with a printed document because at the end of the day, I have an updated PDF that reflects notes, troubleshoots, username and passwords that I had to create on the fly, and other technical references I can handwrite and now, it is an archived document to refer to for the next install in the future.
The iPad is the perfect device to replace (what would be) paper-based work in many cases.

Now you know my biggest challenges but the way I look at it... is why try to get something to do something it isn't designed to do. Multiple tools are used to get the job done and at the end of the day, if I wanted to review the spreadsheets that I have created, then I can open them on my iPad.
YES!!! Exactly. This is why the iPad sits BETWEEN an iPhone and a Mac. Even if I removed the Mac out of the equation, I'd blow my brains out if someone forced me to use only the iPhone for the tasks I use the iPad for.

The RIGHT tool for the job is indispensable.
 
I agree in principle, but not so much in the specific case of Apple.

Using 2018 numbers, Apple sold four times as many iPhones as they did iPads and Macs combined. iPhone is also the product that benefits most from the power-savings each process shrink brings, allowing longer battery life and/or smaller packaging.

As such, I expect "A16" will be the first Apple SoC on 3nm and it will go into the 2022 iPhone for sure and if it goes into an iPad that same year, IMO it would be the iPad Air. I expect the 2022 Macs and iPad Pro to be on "M2/M2X" based on the 4nm process and leveraging the A15 as their foundation.




A4 could have shipped first for iPad due to supply. Apple is unlikely to have started at a high run-rate so launch it on iPad first in March and then when you have production capacity at full, launch it in the iPhone (4).

And yes, the A4 was evidently clocked at 1GHz in the iPad and 800MHz in the iPhone 4.
That's fair. It could have shipped on iPad first for a number of different reasons.

I'm wondering if this is the last time Apple mentioned GHz in a keynote. I think it might have been.
 
I experienced this years ago when trying to use my Note8 to access my company's websites to get work done (while out and about).

The simple fact is that using a device designed for touch to complete desktop tasks is not only inherently inefficient but sometimes downright impossible.

How exactly do you handle cursor-hover-based drop-down menus on a touch device? You can't.

It's like trying to haul a couch with your car. You can do it, but it'll be a HUGE pain in the ass.

With my Note8 I was able to SSH to my remote servers during an emergency while out on the town, and restart our applications, deploy new software, and review logs for root-cause analysis. But it SUCKED to do on such a device.


The iPad is the perfect device to replace (what would be) paper-based work in many cases.


YES!!! Exactly. This is why the iPad sits BETWEEN an iPhone and a Mac. Even if I removed the Mac out of the equation, I'd blow my brains out if someone forced me to use only the iPhone for the tasks I use the iPad for.

The RIGHT tool for the job is indispensable.
"The RIGHT tool for the job is indispensable."

This is why my iPad sits next to my bed and I use my Mac and phone the rest of the time.

What makes me chuckle, and I don't hear this a lot anymore, but in the older days people would insist on using iPads as their main device and then complain about all the EXTRA steps they had to do to complete basic tasks.

And when you'd say to those people "just use a Mac, it will be faster and easier" they would become enraged and say "BUT THE IPAD IS WHAT I WANT TO USE STOP CRITICIZING ME."
 
Apple would rather sell $799 iPhone 12s and $999 iPhone 12 Pros then a $399 iPhone SE. Heck, they even tried a $699 iPhone 12 mini to try and get folks to spend more. :)
Of course they do, but its not as simple as that. All those people who buy £399 SE iphones will then likely buy music on itunes, buy various apps and subscribe to Apple services like Apple One etc.
 
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What will the iPad Mini 6 or Pro be inside in 2022?

Going tough choice if the Mini 6 has only an A14 4GB and 11" Pro has M2 10GB. I probably be forced to buy the 11" Pro if that is the case!
 
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Apple would rather sell $799 iPhone 12s and $999 iPhone 12 Pros then a $399 iPhone SE. Heck, they even tried a $699 iPhone 12 mini to try and get folks to spend more. :)

The BOM for iPhone 11 Pro Max is about $500 and sells for $1,099. The BOM for A13 is $64. I still think selling silicon upgrades (along with high margin RAM) is a lot easier than selling iPhone.

It will be interesting to see what Apple charges for the 10C/16G "JadeC-Chop" versus the 10C/32G "Jade C". Apple charges $50 more for the 8G M1 vs the 7G on the MacBook Air, but I tend to think we won't see it as an $800 upgrade for the 32 GPU core upgrade.

The processor is so cheap for Apple to make, they are effectively selling you RAM and throwing in the CPU for free. I think Apple will continue to offer very expensive CPU, RAM, and GPU upgrades because that's where the margins are. They just ate the money that consumers normally give to Intel for CPU and AMD for graphics.

Let's pretend you're Apple and you have access to limited 3nm capacity. Would you allocate that to iPhone or Mac/iPad? Would consumers refuse to buy iPhone because A16 is on 4nm instead of 3nm? Is iPhone having a power consumption crisis that needs 3nm? Or would you maximize your margins by building 3nm-based M3 processors?
 
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