I agree with you. That’s unnerving.Seems that instead of taking advantage of the process improvements and design their hardware to have better battery life than previous ones, Apple already have a fixed set of battery endurance they set way back (eg. for iPad, it's 10 hours from the original iPad) and they design around that. So when there's a process improvement that might give more battery life, they cut back on battery to match the fixed endurance they had, ignoring that new sensors and tech like 5G might actually require more battery.
Raptor Lake will be 10 nm (about equivalent to TSMC 7 nm).So the 3nm chip might come with the redesigned glass back iPad Pro
I bet a lot of people don’t remember this is how it started, too.For people struggling to understand why this makes complete sense, the answer is - you always want the highest density technology for the products with the highest margin.
iPhone doesn't allow the consumer to fork over $100 for an extra CPU or GPU core.
iPad and MacBook based on M2 or M3 will. When Apple can charge a few hundred dollars extra for more cores, they'll want to apply the latest technology in order to maximize profit. Intel and AMD follow this strategy.
Yeah I think now that I have an M1 MaBook Air, I may go back down to the 11” iPad Pro. Although the screen real estate on the 12.9” is really nice, especially for watching movies which I do use mine for from time to time.This is when i will update my 2018 11” iPad Pro. Hopefully by then the 11” will get the mini LED screen it didn’t get with the 2021 update.
For people struggling to understand why this makes complete sense, the answer is - you always want the highest density technology for the products with the highest margin.
iPhone doesn't allow the consumer to fork over $100 for an extra CPU or GPU core.
iPad and MacBook based on M2 or M3 will. When Apple can charge a few hundred dollars extra for more cores, they'll want to apply the latest technology in order to maximize profit. Intel and AMD follow this strategy.
I bet a lot of people don’t remember this is how it started, too.
A4 was the first Apple designed ARM chip, and it debuted in the original iPad.
A slower version of the A4 was released in the iPhone 4 (I’m assuming the iPad was clocked higher).
I agree in principle, but not so much in the specific case of Apple.
Using 2018 numbers, Apple sold four times as many iPhones as they did iPads and Macs combined. iPhone is also the product that benefits most from the power-savings each process shrink brings, allowing longer battery life and/or smaller packaging.
As such, I expect "A16" will be the first Apple SoC on 3nm and it will go into the 2022 iPhone for sure and if it goes into an iPad that same year, IMO it would be the iPad Air. I expect the 2022 Macs and iPad Pro to be on "M2/M2X" based on the 4nm process and leveraging the A15 as their foundation.
Interesting level of experiences working with various stages of projects! It's good to work for a company that is supportive of technology to get the job done.I am a product designer for a big tech company that’s the worldwide leader in its market, my job involves research, analysis, documentation, design, prototyping, pitching and presentations to stakeholders, facilitation of creative workshops and design thinking activities. Since 2018 I don’t own a personal computer, only the computer my company gives us and an iPad Pro, and in 2021 I am able to do 80% of what I described with the iPad itself; the bigger limitation is not software, as a lot of people that don’t know what they are talking about and/or don’t even use an iPad for work or at all keep saying, but partially my choice of going for the smaller format for portability, and mostly the fact that my company gives me a MB Pro, peripherals and a 30” inches screen so I may very well use them. Now that iPads support external displays and touchpad, and Safari server desktop pages, I could very well do everything with my iPad if I wanted do, thanks to web based design/prototyping tools as Figma. And as I described above my job involves a lot of very different tasks.
What’s your job? What did you try to do and you weren’t able to that made you consider iPads ”toys”?
Exactly. For me, I had been holding off on getting a MacBook Pro for three years. I haven't been happy with the specs nor price but more importantly, the specs. The M1 came out, and I truly am in need of a MacBook Pro but with memory limitations and such, there was no way I was going to give Apple over $2,000 for something that wasn't what I wanted. So, I decided to save at least $650 and buy a refurbished MacBook Air with M1 processor, 1TB SSD, 16gb memory. The fact I spent a lot less and got something really fast goes a long ways and I can run three VM's at a time with no issues. Windows 10 ARM runs fast for me.Exactly the reason you put off purchases of Apple products for one year.![]()
domt forget they basically mention iPhone 14 making iPhone 13 obsolete.Yep. As of today the M1 iPad's are pretty much obsolete!
Apple charges $400 for two additional cores on iMac 27-inch. That $400 is almost pure profit for Apple and Intel. Do you think Apple would rather sell a $399 iPhone SE or upsell 2+ cores across the Mac and iPad lines? iPhone moves volume but Apple can earn more profit selling Mac and iPad because of processor and storage upgrades.
I experienced this years ago when trying to use my Note8 to access my company's websites to get work done (while out and about).I feel my biggest challenges are being able to use the iPad to remote in to a Windows desktop and be efficient. I have experimented with the mouse support but haven't applied it towards a real work environment. The other task is working with spreadsheets extensively. As much data that I work with, it really isn't efficient for me to do so.
The iPad is the perfect device to replace (what would be) paper-based work in many cases.Where I do use the iPad the most is for working with PDF instructions. I often times refer to install PDF's for software and servers and need to make notes and keep up with the instructions as I am working through them. It's better than working with a printed document because at the end of the day, I have an updated PDF that reflects notes, troubleshoots, username and passwords that I had to create on the fly, and other technical references I can handwrite and now, it is an archived document to refer to for the next install in the future.
YES!!! Exactly. This is why the iPad sits BETWEEN an iPhone and a Mac. Even if I removed the Mac out of the equation, I'd blow my brains out if someone forced me to use only the iPhone for the tasks I use the iPad for.Now you know my biggest challenges but the way I look at it... is why try to get something to do something it isn't designed to do. Multiple tools are used to get the job done and at the end of the day, if I wanted to review the spreadsheets that I have created, then I can open them on my iPad.
That's fair. It could have shipped on iPad first for a number of different reasons.I agree in principle, but not so much in the specific case of Apple.
Using 2018 numbers, Apple sold four times as many iPhones as they did iPads and Macs combined. iPhone is also the product that benefits most from the power-savings each process shrink brings, allowing longer battery life and/or smaller packaging.
As such, I expect "A16" will be the first Apple SoC on 3nm and it will go into the 2022 iPhone for sure and if it goes into an iPad that same year, IMO it would be the iPad Air. I expect the 2022 Macs and iPad Pro to be on "M2/M2X" based on the 4nm process and leveraging the A15 as their foundation.
A4 could have shipped first for iPad due to supply. Apple is unlikely to have started at a high run-rate so launch it on iPad first in March and then when you have production capacity at full, launch it in the iPhone (4).
And yes, the A4 was evidently clocked at 1GHz in the iPad and 800MHz in the iPhone 4.
"The RIGHT tool for the job is indispensable."I experienced this years ago when trying to use my Note8 to access my company's websites to get work done (while out and about).
The simple fact is that using a device designed for touch to complete desktop tasks is not only inherently inefficient but sometimes downright impossible.
How exactly do you handle cursor-hover-based drop-down menus on a touch device? You can't.
It's like trying to haul a couch with your car. You can do it, but it'll be a HUGE pain in the ass.
With my Note8 I was able to SSH to my remote servers during an emergency while out on the town, and restart our applications, deploy new software, and review logs for root-cause analysis. But it SUCKED to do on such a device.
The iPad is the perfect device to replace (what would be) paper-based work in many cases.
YES!!! Exactly. This is why the iPad sits BETWEEN an iPhone and a Mac. Even if I removed the Mac out of the equation, I'd blow my brains out if someone forced me to use only the iPhone for the tasks I use the iPad for.
The RIGHT tool for the job is indispensable.
Of course they do, but its not as simple as that. All those people who buy £399 SE iphones will then likely buy music on itunes, buy various apps and subscribe to Apple services like Apple One etc.Apple would rather sell $799 iPhone 12s and $999 iPhone 12 Pros then a $399 iPhone SE. Heck, they even tried a $699 iPhone 12 mini to try and get folks to spend more.![]()
Apple would rather sell $799 iPhone 12s and $999 iPhone 12 Pros then a $399 iPhone SE. Heck, they even tried a $699 iPhone 12 mini to try and get folks to spend more.![]()
It will be interesting to see what Apple charges for the 10C/16G "JadeC-Chop" versus the 10C/32G "Jade C". Apple charges $50 more for the 8G M1 vs the 7G on the MacBook Air, but I tend to think we won't see it as an $800 upgrade for the 32 GPU core upgrade.