Apple Likely Won't Charge for Apple Intelligence Features Until At Least 2027

[Sippincider]

IOW one more more thing to pop up and remind us to "Finish setting up your device"?

I've drawn a few lines with Apple, and them thinking I'll pay for any AI will be a big one.

 

[JohnyTango]

If processing is done on the device, it should be free forever. I've already payed a premium for the device that should cover all costs of current and future OS capabilities.

People would be furious if you would need to purchase a subscription for better photos on iOS20 on an iPhone16 in a couple of years, but with AI it's all good and people swallow the fees like their lives depend on it.

 

[JippaLippa]

The Microsoft approach. Introduce new features, let everyone get used to them, then start charging for them.

As much as I love dissing Microsoft like the next guy, how has Microsoft done that with copilot?
I'm using copilot for free on edge ob my mac, and windows 11 laptop.

 

[ThomasJL]

So, Apple Intelligence will be plagarizing the work of of others and not paying them, while simultaneously charging people for the plagiarized work? It's no surprise considering how morally bankrupt Tim Cook is.

 

[Chungry]

Apple has already become just another company.

Maybe you're not old enough to remember when the iPad, MacBook Air, iPhone, and iPod were introduced. Apple's products were the ultimate product that everyone wanted. Now, Apple has nothing to differentiate itself as a tech leader.

Apple is no different than Samsung, Motorola, or even Google. There's no longer anything special about the iPhone, iPad, or Mac because other companies make devices just like them.

The difference between Steve and Tim is this: Steve didn't have to gouge customers to make Apple a rich company. Steve made the world a better place. Tim is just a puppet for the shareholders until a real tech leader takes over.

Bingo

 

[Chungry]

There is a lot to unpack here but I will address a couple of the glaring anti-Cook sentiments.

Firstly, some say Apple is ready to press the button on the new search engine, but costs stack up better at this moment by having Google play them $20B per year. And that is the only reason. People have no doubt they have a search engine almost ready, if it isn't already done.

The squandered, fruitless car project has no doubt helped them develop LiDar when NO-ONE else has used it in products like phones or products like the Vision Pro. Apple never develop a product without learning from it under Cook. So it can simply be chalked down to extremely valuable R&D.

Jobs messed up a lot, when things like the Sapphire Glass project that made next to zero benefits, other than throwing money away. Exceptional bad handling of Antenna Gate is just one of the many things he didn't do well.

I wouldn't call Forestall an idiot (12 years ago, so let it go), but he was plain weird and a massive ego. He had very little vision other than completely stuffing up Apple Maps putting them years behind, and failing to take any responsibility, saying the problems were ahem.. overblown. Oh, and his horrible skeuomorphic apps and fake leather binding on an electronic notepad. Visionary? lol. Arguably though he was fired, not for his mess-ups, but the way he wanted to control iOS and have it drive the future of the hardware instead of collaborating with them. You might call that politics, I call it not being a team player as friendly as he may have been to his mates. Cook fixed that. Forstall now puts his massive skill level into assisting with production of Broadway plays. Yeah he is awesome!

You forget that the Watch was developed under Cook (best selling watch in history). The Vision Pro was developed under Cook and anyone who actually uses it (sure, it cost a lot) think it is simply the best at what it does, bar none (except Zuckerberg of course 😂).

So you can continue to hate on Cook, but there is no one out there, with the possible exception of Jensen Huang who could rival cook in being the CEO of a company the size of Apple.

I speak from experience when say our team of devs and the dozen or so AVPa we have are great for watching movies but little more than the story surrounding app development is, to put it nicely, lacking. It’s a solution in search of a problem in many ways and would have greatly benefited from more years in the pipeline. Sound and fury signifying nothing if you will. Could it be great someday? sure hope so. But it’s a massive flop right now and if it were any other company it would tank them full stop.

Oddly nothing addressed related to cooks miss management of the App Store or their latent and sometimes outright hostile actions towards developers. The good will squandered. Forestall isn’t perfect but Cook is awful. If Steve can be criticized for anything it’s putting Cook in as a caretaker. Surely he expected someone with vision to take over much sooner but this is what we still have to suffer through.

 

[2540497]

I pay £18.99 a month for Gemini and it’s well worth the money (creative writing).

 

[iBreatheApple]

Get ‘em hooked Tim Apple…otherwise known as iPhone Slim

View attachment 2405411

Free with your subscription to the all new Apple One + tier

 

[Dark_Omen]

Sorry to debunk this:

Phone: but how many people actually use Samsung, Google or other phones as Pro video cameras? Apple ProRes is amazing and the systems people build now are very professional and used in a professional environment. I shot a wedding video recently just using the iPhone 15 Pro. Was low-key, but the quality was really good.

Watch: Apple has also developed and released the Watch which is simply the most popular watch in the world, and AVP which is at beginning of life and is fairing exactly like the Watch and the iPhone were in their first years.

Tablet: Samsung have only just re-released a tablet that is kind of comparable to the iPad, but still not nearly as capable. Show me one that is.

Computer: Ever heard of the M series chips? Everyone has been scrambling for the last 4 years to try and catch up. Actually, I need a windows machine for something niche, any recommendations that are as good as the MacBook Air? They haven't quite caught up after all this time. Windows is a dog on ARM and their emulator is apparently barely usable. I just bought an Intel PC for that niche job, HP 2 in 1. It is a joke compared to the same cost MacBook Air. I should have just paid for Parallels.

-Galaxies and Pixels are more than capable of taking photos that exceed the quality of the iPhone 15 Pro Max. You can't sit here and say the cameras on the 24 Ultra and Pixel Pro are worse than the 15 Pro Max.

- A watch is a watch. The Galaxy Watch Ultra is just as good as the Apple Watch Ultra (I sell both, and own an Apple Watch Ultra).

- Apple Vision Pro is a dud at $3,500. It'll never take off.

- If you think the iPad is capable of anything more than what it was 10 years ago, well, that just means you're wearing Apple Glasses. Microsoft has made tablets that are fully capable of being a computer for years now. In fact, Apple purposely holds the iPad back with iPad OS.

- M series chips are just an Apple marketing tactic. It's an ARM series chip. Windows computers offer those too. Samsung even creates a 5G laptop.

 

[tobybrut]

Which could probably explain why they still haven't announced any pricing for the emergency SOS via satellite or messages via satellite as well

Because they extended it for a year so it still has at least a year+ to go for those who got it with their iPhone 14’s. They may never actually charge for it for all we know.

 

[tobybrut]

It’s a rumor, folks, that isn’t even supposed to happen for three years, an eternity in computing. It’s amazing how much anger there is for a rumored non-announcement for features unknown. We know absolutely nothing, yet there are so many enraged people saying Apple is basically scum despite having done nothing. I can understand if there were a solid announcement directly from Apple, but this is a rumor with no confirmation that won’t happen for a long time, if ever.

 

[steve09090]

-Galaxies and Pixels are more than capable of taking photos that exceed the quality of the iPhone 15 Pro Max. You can't sit here and say the cameras on the 24 Ultra and Pixel Pro are worse than the 15 Pro Max.

- A watch is a watch. The Galaxy Watch Ultra is just as good as the Apple Watch Ultra (I sell both, and own an Apple Watch Ultra).

- Apple Vision Pro is a dud at $3,500. It'll never take off.

- If you think the iPad is capable of anything more than what it was 10 years ago, well, that just means you're wearing Apple Glasses. Microsoft has made tablets that are fully capable of being a computer for years now. In fact, Apple purposely holds the iPad back with iPad OS.

- M series chips are just an Apple marketing tactic. It's an ARM series chip. Windows computers offer those too. Samsung even creates a 5G laptop.

I'm trying to work out what your point is.

Phone: I never once said the iPhone was better than the others. Read my post again. I said the iPhone is used in professional video situations. But yeah. Apple ProRes is better than any raw format on other phones for video. I know people are making rigs for Samsung S24’s, but they are certainly the exception to the rule.

Watch: The most popular watch in the world is what I said. I don’t claim either is better, although the sales say otherwise when Samsung sell more phones than Apple world wide. It all depends on what you have and what you need. If you are climbing, or hiking or want something rugged, or even like the look, get an ultra. If you want an Ultra but are on Samsung, get a Samsung Ultra, which is a deliberate clone of Apple Ultra.

iPad: I use LiDAR for drawing floor plans. The iPad 2 I was using 10 years ago didn’t have it. Camera, Lightroom, plus I use the file app all of the time, none of which worked well, if at all on a 10 year old iPad. Now if you’re comparing the iPad 2 from 10 years ago to the current Android tablets, then you're on to something.

AVP: It’s a joke to think the first version of AVP is a dud. The first watch was a dud. The first iPhone was a dud. You sell stuff and you have no idea what you’re talking about, or not articulating it here.

M Chip. Again. No clue. Windows has only just released its version of an ARM laptop (Surface Pro 11) in an attempt to take on M4. It is failing incredibly badly with its implementation. It’s a joke. Snapdragon X Plus & Elite, should be amazing…. But then we have the horrible emulation that makes it fail because no one is writing for Windows ARM, because no one cares about Windows ARM.

The ONLY thing you’ve touched on that is almost relevant is the 5G laptop. I’d love that for the MacBook.

 

[iPhoneFan5349]

I’m talking about the reviews and the marketing here, because I haven’t installed beta software, but I really like what Marques Brownlees says about Apple Intelligence. It’s about integrating it into a workflow through the device automatically rather than doing what ChatGPT and Dall-E or Copilot do. It’s not a search tool, rather than a way to get what you need seamlessly. It’s about integration without giving up your data.

I don’t believe for a second Apple will charge for this. But if they have stuff in the pipeline, and you know they have, it’ll be stuff we haven’t thought of yet. Or implemented in a way no one else has either thought of or been able to.

I want to introduce the 2020 M1 MacBook Air

View attachment 2405474

or Spatial Audio, or AirPods Pro….

whatever…

It’s the same thing just with a new processor. Steve Jobs would have changed it like 10 years ago. Also, wtf is with their marketing? This is the worst it has ever been. Do they really pay people to just put the Apple name before everything? Apple Watch, Apple TV +, Apple Vision Pro, Apple intelligence? What’s next? If the iPhone were coming out today it would be call Apple phone. My god, I’m surprised they didn’t call the HomePod the Apple speaker

 

[sideshowuniqueuser]

Hopefully by then, Tim Cook will be long gone into retirement.

Ooooh yes, can't wait.

However, there is a saying, be careful what you wish for. What comes after him could be even worse.

 

[steve09090]

It’s the same thing just with a new processor. Steve Jobs would have changed it like 10 years ago. Also, wtf is with their marketing? This is the worst it has ever been. Do they really pay people to just put the Apple name before everything? Apple Watch, Apple TV +, Apple Vision Pro, Apple intelligence? What’s next? If the iPhone were coming out today it would be call Apple phone. My god, I’m surprised they didn’t call the HomePod the Apple speaker

We know why they put Apple in front of some products. Because "some" competitors will steal the name (if not the product). ...thinking Samsung Watch Ultra. Also Asus, Pixel, Oppo, Motorola, Xiaomi all copied the "Pro" in the name of their flagship phone when they could have called it anything. Anything to be like Apple. I think it's the only thing Samsung have not copied. If Apple called anything Ultra, people here would go nuts!

FYI Steve Jobs started this with the Apple TV in 2007 but initially called it iTV but changed it to Apple TV when "i" was on all of their products, but UK iTV television company went after them. Jobs didn't even like the i in the first iMac. He just didn't hate it. The End of 'iPhone'

Since then they use a whole bunch of prefixes and it see ms spread out pretty evenly.

i - Phone,Pad,Mac
Apple - Watch, Vision Pro, TV & their various A & M Chip Designs, which kind of makes sense.
Air - Pod (Pro/Max), Tag, Drop
Mac - Book (Air/Pro), Studio, Pro, Mini
xOS

But they also have many other names without any prefixes at all, like Spatial Audio, CarPlay, HomePod, and have dropped many things such as iMessage

Ooooh yes, can't wait.

However, there is a saying, be careful what you wish for. What comes after him could be even worse.

Meanwhile under Cook, every other manufacturer still has to try and chase Apple by copying their products, exactly the same as they did under Jobs. Can anyone name a CEO who actually creates new physical product line better than Apple in the past 10 years? The only thing I can think of are Smart Home products but they are generally junk anyway. The head of Samsung (Jay Y. Lee) even has no control over Samsung blatantly copying Apple. Samsung chief angry at mobile division for copying Apple’s design

 

[sideshowuniqueuser]

When that happens you know Apple will just become another company. Apple has gone from strength to strength with Cook with less hiccups than when Jobs was at the helm.

The only thing Tim did that was great, was to not completely ruin Apple.

If you really think he has been better than Steve Jobs was, then you have a very short memory my friend.

And if you are fooled by the optical illusion of a stock chart without a logarithmic y-axis applied, then you don't understand the mathematics of simple multiplication. If you bought $1 of Apple stock when Steve Jobs returned to Apple in 1997, and sold it 10 years later, it would be worth quite a bit more than if you bought $1 of Apple stock when Time Cook took over in 2011, and sold it 10 years later.

The red line in the image is Steve Jobs' tenure, and the blue line is Tim Cook's. Yep, with a log scale y-axis, rather than a linear one.

 

[steve09090]

The only thing Tim did that was great, was to not completely ruin Apple.

If you really think he has been better than Steve Jobs was, then you have a very short memory my friend.

And if you are fooled by the optical illusion of a stock chart without a logarithmic y-axis applied, then you don't understand the mathematics of simple multiplication. If you bought $1 of Apple stock when Steve Jobs returned to Apple in 1997, and sold it 10 years later, it would be worth quite a bit more than if you bought $1 of Apple stock when Time Cook took over in 2011, and sold it 10 years later.

The red line in the image is Steve Jobs' tenure, and the blue line is Tim Cook's. Yep, with a log scale y-axis, rather than a linear one.

View attachment 2405848

Do you honestly believe that Jobs would have maintained that trajectory in that actual economy?

To use a simple multiplier from 1995 to now as an indicator is pretty naïve.

Also, this is only relative when you compare the stock market in an economy including other companies, taking into consideration tech stocks, nasdaq, recessions, bull markets etc. But I appreciate the effort. You can make stats look like anything you want by ignoring other facts by saying they are not relevant.

 

[Mrkevinfinnerty]

When that happens you know Apple will just become another company. Apple has gone from strength to strength with Cook with less hiccups than when Jobs was at the helm.

While taking absolutely zero risk whatsoever with the product line up.

 

[The Game 161]

gemini will be 18.99 a month from 2025

 

[steve09090]

While taking absolutely zero risk whatsoever with the product line up.

Risks can taken when you’re at rock bottom. When you in the top 5 largest companies in the world, less risks have to be taken. But you don’t think Operation Titan was a risk? You don’t think AVP is t a risk? You don’t think the Apple Watch was a risk? 🙄

 

[TheSuperE]

Sometimes I think about all the services we pay monthly for that our previous generations didn’t have to account for in a monthly budget.

I think of this monthly when I see hundreds going to Apple And Netflix and Max… I think 2025 will be a year of figuring out what chords I wanna cut cause this marionette to corporate greed SUCKS. We got screwed when we ‘cut the chord’ and now all these companies are gouging us month to month

 

[Dark_Omen]

Ooooh yes, can't wait.

However, there is a saying, be careful what you wish for. What comes after him could be even worse.

Couldn't be much worse than a glorified accountant running a tech company.

I don't hire the surgeon general to run a construction company.

 

[Tagbert]

Ok so rumors upon rumors. Got it, thank you.

I think the only factual statement now is that Apple has once again fallen behind in a critical category, and like Siri and HomePod, may never catch up.

Not sure why you don’t think that Apple can’t catch up. It is true that they don’t have a general purpose web knowledge/searchbot style AI but that isn’t really something that most people are finding all that useful. What Apple is doing is a tight integration of specific AI features into their apps and OS in ways that address specific customer needs. Most other AI providers are not doing that. Google is starting to do so on their new Pixel phones, but its not like they are really years ahead of Apple in that integration.

 

[Tagbert]

While taking absolutely zero risk whatsoever with the product line up.

• Apple Silicon
• Apple Watch
• Airpods
• The Car
• Vision Pro

Those were some pretty big investments and risks. As with any unproven product direction, the results may vary but it’s not like Tim didn’t take risks.

 

[Karma*Police]

Not sure why you don’t think that Apple can’t catch up. It is true that they don’t have a general purpose web knowledge/searchbot style AI but that isn’t really something that most people are finding all that useful. What Apple is doing is a tight integration of specific AI features into their apps and OS in ways that address specific customer needs. Most other AI providers are not doing that. Google is starting to do so on their new Pixel phones, but its not like they are really years ahead of Apple in that integration.

I think the question is, what has Apple shown you that gives you confidence that they can catch up?

- video straeming
- music streaming
- Siri
- home automation
- smart speakers
- Office productivity
- video editing
- EVs

Just some examples of where they had a big lead and lost it or entered the market late and never closed the gap or failed entirely. AVP is too early to add to the list but that’s not looking very promising.