Apple Logo Copyright

Discussion in 'Apple, Inc and Tech Industry' started by MACkeral, Jan 10, 2012.

  1. MACkeral macrumors newbie

    Jan 10, 2012
    Hi All,

    Was just reading up on the usage of the Apple Logo and came across this:

    3. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the Apple logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an Apple trademark for any purpose. For example:

    Not acceptable: Appletree Jackintosh Apple Cart PodMart

    Who are Apple to have a law that states you cannot use the image of an Apple? I thought only GOD was allowed those privileges!


  2. Hellhammer Moderator


    Staff Member

    Dec 10, 2008
    I'm pretty sure that is what Apple states, it is not a law by any means.
  3. MACkeral thread starter macrumors newbie

    Jan 10, 2012
    Exactly, so why would they state it if it is not law. If I use a real apple how can they sue me?


  4. stickybuns macrumors 6502

    Oct 22, 2011
    Try reading the introduction to the page:
  5. Jaffa Cake macrumors Core

    Jaffa Cake

    Aug 1, 2004
    The City of Culture, Englandshire
    Is the extract from their corporate guidelines for using their logo? If so, I would imagine the point is that if you're an Apple reseller or similar and you're advertising the fact that you sell Apple products you need to show their proper logo – not use a picture of a real apple in its place, or faff around with their logo in any way.

    It's a pretty standard thing for such guidelines to state if so.
  6. stickybuns macrumors 6502

    Oct 22, 2011
    Same way that you'd be sued (or more likely receive a cease and desist letter) if you used McDonald's golden arches, Nike's swoosh, or the Olympic's golden rings for your next commercial venture--by being in violation of another entities legally protected registered trademark.

    In order to keep the rights to its trademark, Apple MUST defend it. The threshold for trademark infringement is that there is reasonable concern for confusion. If you decided to open a computer store or a grocery store or a children's clothing store or a carwash and used a photograph of an apple with a bite taken out of it for your promotional materials, will consumers be likely to believe that you are selling Apple products?
  7. *LTD* macrumors G4


    Feb 5, 2009
    Did you actually believe that? :confused:

    You may not use an image of a real apple

    . . . to represent Apple the company.

    This actually makes sense.
  8. stickybuns, Jan 10, 2012
    Last edited: Jan 11, 2012

    stickybuns macrumors 6502

    Oct 22, 2011
    Actually, it most certainly IS the law. One of the requisites of a registered trademark is that the right's holder defends that trademark. All corporations have guidelines for how their logos may be used: Card Brand Guidelines.pdf
  9. AppleScruff1 macrumors G3


    Feb 10, 2011
    And don't forget that the apple logo was actually copied from the Beatles Apple Records.
  10. Benbikeman macrumors 6502a


    May 17, 2011
    London, England
    Yes, they are stating that you cannot use a real apple to represent Apple the company. They are not attempting to stop you using a real apple for other purposes.

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