Apple Looking for Mobile Marketing Manager

[sartinsauce]

...looking for a marketing manager now would mean that the launch of the phone is still potentially 5-6 months away.

I would say even further than that. Apple is a huge company, right? So they'll get many applications. They sift through those and do some interviews. Then they sift through those interviews and do some more interviews. Being a large company, none of the bureaucratic stuff happens quickly. Once someone is hired, even if they hit the ground running, it's going to take a long time to get them up to speed and on top of their game.

I'm thinking this might be less significant than we want to believe. It might be that they're looking for someone to handle issues they already have, such as the suggested Japan iTunes use, Motorola iTunes integration, etc.

I would think that if they were looking for someone to market the fabled "iPhone", they would bring in an expert. You know, woo and seduce someone into the fold, not put up an add.

 

[GregA]

I would say even further than that.

I agree that they can't get someone in and have him ready to roll with a marketing campaign by January. Impossible.

However - Apple may not need a marketing campaign. They certainly won't need it until their supply can keep up with demand. Early marketing campaigns may be more simple... they might not need a marketing person who's aware of existing "handset technology limitations" for atleast 6 months
(sure... I'm thinking of this ad.. "Hi, I'm an iPhone! Hello there, I'm a Nokia"

One things for sure... they want to advertise something in that space in the next year.

 

[JAT]

"Apple Looking for Mobile Marketing Manager"

Yeah, and a CFO.

 

[QuarterSwede]

Why? This pretty much debunks the iPhone myth, not supports it.

So, Apple are going to do what we all knew they were going to do all along: license iTunes for mobile devices. That's what this is about. If Apple plans to release a dedicated device that'll be the only real, practical (no 100 song limit), iTunes-on-a-phone player in town and doesn't intend to release iTunes on a non-discriminatory basis, we can safely say that the qualifications this guy needs are overboard.

I completely agree. Nothing in that job description has to do with marketing a phone only iTunes phone capabilities which are already for sale. Take off those iPhone googles people.

 

[voodoofish]

the comment at the end of the post says that itunes files only play on motorola/cingular phones, but the razr with itunes has been out in the UK for a while now - it was delayed a while after the V3i without itunes was released, and they still charge a little more for getting on with itunes, but the point is you can still get them, even on pay as you go.

 

[jholzner]

"Apple Looking for Mobile Marketing Manager"

Yeah, and a CFO.

Why? It was the FORMER CFO that resigned from the board.

 

[ipoddin]

Job duties:

This full time position seeks an individual to be responsible for worldwide mobile marketing programs for iTunes content and feature campaigns. Key aspects of the job include:

• Collaborate with iTunes Engineering to build program components as the foundation of the mobile marketing strategy.
• Engage music, concert, and television fans with compelling offers and promotions.
• Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers.
• Strong understanding of the handset technology limitations and their impact on messaging and customer experience.
• Work with the major carriers, worldwide, to ensure the best coverage and exposure to the potential audience.
• Passion for music and entertainment media distribution.

I see lots of things about iTunes. Point 1 and point 4 (as well as the first sentence "...programs for iTunes content and feature campaigns.") are the most telling that this is about marketing iTunes on numerous handsets with the carriers, not an iPhone. I see nothing here that points to this being related to an iPhone exclusively.

 

[pink-pony115]

That's good that iPhone is in our grasps....Time to retire the rockr

 

[stephenli]

The reason they think this way -- it's about 450 yen ($4) per song. Which is ridiculous.
....
So if iTunes stepped in with Softbank as a carrier, and Apple even released an iPhone to really drive the idea home, and if they charged reasonable rates AND tacked the song purchasing cost onto the phone bills -- there you go. Very obviously, it would work.

yes, to download a full song is too expensive for....even more expensive if you haven't join unlimited internet access plan.....

maybe somebody dont get the point why japan ppl keep on downloading ringtone for their mobile. Actually all their phones have DRM to make it unable to transfer MP3 to it directly. They can either purchase it through download, or to make some short ver. in mmf format....

iTMS in Japan still have its problem: Major record labels including Sony and Victor still didnt join!!!

one more thing...another carrier -- NTT Docomo have join the dark side, Napster!

 

[peharri]

That's good that iPhone is in our grasps....Time to retire the rockr

And it's great this means they're finally going to release the Powerbook G5 next Tuesday! Time to retire the Thinkpad!

 

[MeezMike]

Mobile Marketer

The term "mobile marketing" does not refer to mobile phones or similar gadgets, rather the job function. As a mobile marketer for a retail company, I have traveled between stores and events to promote both the company and new products. Refering to experience with multiple carriers, most likely means shipping and deliveries. Don't get me wrong, this is a great position to have, and a phone may one day be a pushed product, but Apple is not hiring just for one item.

 

[peharri]

The term "mobile marketing" does not refer to mobile phones or similar gadgets, rather the job function. As a mobile marketer for a retail company, I have traveled between stores and events to promote both the company and new products. Refering to experience with multiple carriers, most likely means shipping and deliveries. Don't get me wrong, this is a great position to have, and a phone may one day be a pushed product, but Apple is not hiring just for one item.

No, this is refering to mobile phones. Note the reference to handset technology limitations.

That said, it is a debunking of the iPhone myth, not evidence in support. The clear implication of the qualifications required is that Apple intends to ramp up iTunes for mobile devices. That really will not happen if Apple doesn't intend to license the Fairplay/mobile iTunes technology to handset makers. They'll not be able to do if they go into competition with existing handset makers.